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Wales Online
14 hours ago
- Business
- Wales Online
Winner of the best bathroom in Wales 2025 revealed
Winner of the best bathroom in Wales 2025 revealed The builder said it was the most challenging bathroom he has ever tackled in his 40 years of working in the trade Timeless luxury in a period property in Penarth (Image: Talbot Green Construction ) Renovating a bathroom, especially inside a period property, can be a challenge especially if you're spending many thousands of pounds and need the result to be timeless and last in style for decades. It is one of the trickiest rooms in the house to update according to Federation of Master Builders (FMB) Cymru award winner Mike Robson from building company Talbot Green Construction and Landscaping, who can now add to their credentials the builders of 'the best bathroom in Wales 2025'. In a Victorian, three-storey home in Penarth there was a former care home that was waiting to be transformed back into a dream dwelling and Mike and his team were given the task of extending, renovating and completely updating, including the principal bedroom's amazing ensuite, which Mike admits was the most challenging bathroom he has ever tackled in his 40 years of working in the trade. For more property stories sent to your inbox twice a week sign up to the property newsletter here. READ MORE: This is the best kitchen in Wales ALSO: The ordinary-looking home with an unexpected treat in the back garden One of the team, Gary Dodd, taking down the structural wall between the two bedrooms (Image: Talbot Green Construction ) Article continues below The whole space to transform was currently two bedrooms and needed to become a bigger bedroom and ensuite so there was initially a major structural element to the suite update before a marble tile or bath tap was ever delivered. Mike says: "It's probably the most work I've done on a bathroom because we had to take down a load bearing wall to knock the two rooms into one space and then create the ensuite in the former bedroom. All the floors needed to come up too - for extra joist support and for hiding pipework (Image: Talbot Green Construction ) "We had to install the supporting steel beam and then taking up the whole floor because the joists weren't adequate to take the weight of the bath, water and obviously person, and also underneath is a living room which was going to have a chandelier hanging down which weighed a tonne, so took it right back to basics and bricks." But if anyone is worried about the chandelier situation, maybe thinking there might be an 'Only Fools and Horses' moment and the chandelier ends up on the living room floor, Mike says all the structural specifications were done by an engineer and the team worked to them in conjunction with the architect's drawings. The stud walls between the two spaces plus the sauna, walk-in shower and toilet walls are added (Image: Talbot Green Construction ) Mike remembers: "All the joists were replaced and strengthened and levelled because as you can imagine it's an old building, nothing is straight or level so it can be a nightmare. But we have an extremely good bathroom and kitchen fitter called Darren Dauncey, although everyone knows him as Daz, and his attention to detail is second to none, he is extremely good, and he can see any problems before they actually arise because of his years of experience." The owners were, luckily, very understanding of the challenges of knocking around a property over a century old, saying: "True to form for a Victorian property the house kept throwing curve balls at us, but at every obstacle Mike and the team had a solution. "From first fix to the final finishes their attention to detail was second to none and we could not be happier with the end result." The space is actually the principal bedroom's ensuite (Image: Talbot Green Construction ) The floor, with its more robust joists, is where all the pipes and plumbing is hidden to ensure the bathroom has a seamless look but this came at the cost of extra work before the marble floor and luxury fittings were installed, and the bath especially was the biggest headache. Mike says: " Getting the first fix plumbing into place because it had to come from the other side of the room and all the pipes needed to be hidden, so there was chasing out the walls, as well as the joists, so it was the logistics of getting the pipework from a to b. The bath and tap were the most complex element of the bathroom for the team (Image: Talbot Green Construction ) "The bath is actually my favourite part of the bathroom, even though it was the most challenging. We needed to support the floor underneath it due to the weight of the marble floor tiles, the bath itself, the water when it's full and obviously, a person too. "Then we had to hide all the pipework for the bath, water waste and the stand-alone tap - all the work to get it all in place - to look at it, it's just a bath and a tap but from our point of view it was a challenge but very satisfying to complete." The room is full of timeless and tasteful marble - including the dado rails and skirtings (Image: Talbot Green Construction ) The bathroom at the far end includes a separate walk-in shower and a separate toilet and a sauna, all of which were positioned on a wall which made them easier to construct and install as it might first appear, but the house did help out with this element of the build. Mike says that as the house is an older Victorian house it has high ceilings, so the team easily had the extra space to create a suspended ceiling to assist with hiding more items required to produce the seamless and uncluttered design that so impressed the FMB judges. For more property stories join our Amazing Welsh Homes Facebook group here The walk-in shower includes separate lighting and integrated shelf (Image: Talbot Green Construction ) "The original ceilings were delaminated lath and plaster," Mike adds, "So an MF grid ceiling was installed, not only giving a new level and solid ceiling but all the extraction ducts and services could be run in the void created." The space for the sauna was prepared, including all the first fix elements, and then Cardiff based BOS leisure appeared on site to install it. Other impressive features to admire include marble skirtings and dado rails. The sauna is a luxurious addition to the space (Image: Talbot Green Construction ) As the most complex bathroom Mike, Daz and the team have worked on it would be understandable to hear of moments of stress, but having been in the trade for over 40 years he says he doesn't worry, he just finds a solution. Mike says: " I don't get stressed about things - if I wake up in the morning and I'm breathing that's good enough for me! No matter what problems come up I can sort them, they are miniscule compared to what can happen in life. The owners wanted a luxurious, five-star hotel feeling and, according to the FMB judges, they got it (Image: Talbot Green Construction ) One element of a build that Mike says is pivotal to success is communication with the client. He explains: " When starting to put things back together we always ask the client if they are sure they want things exactly to the drawings, such as the location of a plug socket or light switch before we do it and as they are the clients and they are going to live in the place. "So we are keen to confirm everything with them that they definitely want things as per the drawings or interior designer specifications." Mike, aged 61 and from Talbot Green, is humble about the title of 'best bathroom in Wales 2025', saying he only entered the competition as a chance to recognise the skill and dedication of his team. He is very proud of the win but hasn't really looked to see if the news has been shared online. Darren Dauncey and Mike Robson receiving the Federation of Master Builders (FMB) Cymru award for 'Wales' Best Bathroom 2025' He says: "I'm a d inosaur really, I've never seen a social media page and when I have to turn the computer on I feel like smacking my head against a wall! But I'm really content, I'm always active, I can't just sit still, I've got an allotment and I'm always doing stuff." But clearly there's nothing prehistoric about Mike's build ability, with the award-winning bathroom testament to that. Mike says: "My aim is that whatever the client needs I will hold their hand and help them through the process but at the end of the day it's their home and I treat that with the greatest of respect. All my clients are a pleasure to work for, I'm very fortunate." Article continues below Find your a property for sale with a lush bathroom here:
Wales Online
2 days ago
- Business
- Wales Online
We transformed an old cow shed into an incredible Welsh home
We transformed an old cow shed into an incredible Welsh home 'You turn up and there's basically four walls and a tin shed roof hanging off it' The challenges are worth the effort when the result is this stunning conversion (Image: Adref Construction ) From a building with just four stone walls and an iron roof hanging off the structure to a stunning home that was a finalist in the Federation of Master Builders (FMB) 2025 Awards, this transformation project was always going to be a challenge. Hidden away off small country lanes and hard to locate in Pembrokeshire, open to the elements of wind, rain, and more rain, and literally just an empty stone shell waiting to be rescued and revived into life whilst complying fully with modern level of building regulations - who would take it on? Enter the 'dream team' of Luke Jones and Aled Harries, carpenters by trade but now specialists in project management and quantity surveying too that, when combined, have created the company Adref Construction, who have turned this rundown cow shed into an almost unrecognisable country home. For more property stories sent to your inbox twice a week sign up to the property newsletter here. READ MORE: The ordinary-looking home with an unexpected treat in the tiny back garden ALSO: Abandoned building in stunning location could be transformed into luxury holiday lodges The transformation of the empty cow shed, which more recently was a pottery, begins (Image: Adref Construction ) Article continues below Aled says: "It was a traditional project in keeping with the nature of the building; the latest we knew about its past was that it was an old pottery at that it was located on the outskirts of the Preseli mountains. "The character of the building and using traditional materials on it was quite special - we saw the plans and the detail from the architects Rural Office, which showed it was a very high spec project incorporating traditional materials, which takes time and effort but that was a big tick for us." Luke Jones and Aled Harries who established Adref Construction (Image: Adref Construction ) Luke adds: "W e've done quite a few jobs with this architect company and so we know the level of detail they're working to - it's high end stuff which means the client's expectations are high too. "When you turn up and there's basically four walls and a tin shed roof hanging off it you know there's a long journey ahead but it's very exciting and great to get going with a project like this." Aled and Luke, both aged 36 and from Croesgoch and Eglwyswrw respectively, are local and know the area well but not even that prepared them for the brutal weather that plagued the project as winter approached. Inside the former barn as the roof construction above progresses (Image: Adref Construction ) Luke says: "I think it was one of the wettest winters in a while - it seemed to rain from September to spring! So the weather was the main challenge of the project because of the traditional products we were using like lime for rendering and plastering. "It's hard to use the traditional materials in the depths of winter when it's either too wet or too cold but you come across issues with these old cowsheds along the way." From above the two different levels of roof and materials used plus the solar panels are revealed (Image: Adref Construction ) Where other people might have been worn down by the wild Welsh weather, the duo's joy of working on such a special building in such a glorious corner of Wales was a constant uplift. Aled says: "S ometimes the sun would be out, sometimes it would be snowing, it had very adverse weather but to be working here, on my doorstep, was special and very peaceful. "The section of the Preseli mountains you can see from the back of the barn is where my father's side of the family were brought up and where they would play when they were kids and it's where I'm from too, so that was quite special for me." Aled has a soft spot for the pink tiles in the bathroom (Image: Adref Construction ) Another aspect to the build that the pair had to contend with, as well as the weather, was lost delivery drivers. Aled says: " The back roads leading to it are not the usually back roads people would go on, a lot of people would get lost trying to find it - we had a bit of fun when we had people delivering to the property getting lost and trying to find them, but I think once you find this road, it's all fine." The barn conversion's main build challenge was not just about its age and condition, but also about combining history with modern additions and with eco-friendly features. Luke says: "W alls weren't built back then as they should be today, it was never meant to be lived in when it was built, so there were jobs such as underpinning the footings, rebuilding walls from bottom to top but making sure it looks like the original wall. Kitchen is also pretty in pink (Image: Adref Construction ) "The project was definitely more challenging than most because it is difficult to incorporate traditional methods such as lime, breathable products with new heating systems, underfloor heating and air source heat pump, insulation - but trying to couple that then with old stone walls - you've got to make the old building as newly insulated up to existing regulations without changing the look of it. "The architect comes up with a lot of it of course, but then we have the challenges working through it to comply with building regulations and make sure products are compatible - it is a challenge but it is definitely worth it because now when you go in there now it's really well insulated, feels really warm, and the client says the energy bills are low. The lounge is Luke's favourite space due to the its stone wall and exposed beam character (Image: Adref Construction ) "The primary heating source is an air source heat pump which is obviously electric but we're offsetting that electric demand with solar panels and wood fibre insulation, not oil based so a lot better for the environment during production, so all the walls internally are clad with that insulation and then lime plastered." When you are working on a building every day and it is your constant companion, in your thoughts as well as being your physical work place, some builders feel like they form a special bond and a unique relationship with it, and for Luke and Aled when the day finally came to hand over the barn keys to the owner, they felt 'a bit odd'. The log burner keeps the lounge cosy but so does the insulation, double-glazing and underfloor heating provided by a heat source pump (Image: Adref Construction ) Luke explains: " It's quite weird, you spend so much time there - every day for many months and give it your blood, sweat and tears and then you're handing the keys over, driving off and not coming back. B ut at the end of the day as long as the client and architect are happy - that's the main thing - and it's a good feeling to know that you're done a good job." You know when a builder has fallen a little bit in love with one of their projects when they find it hard to target their favourite aspect of the finished property, and so it is for Aled. He says: "Outside, it's the guttering! You wouldn't hear someone say guttering is one of their favourite parts of a project but I just think this detailing is fantastic, it goes with the red windows. It is aluminium guttering so modern but looks traditional. Even the smallest room in the converted barn has been given careful thought and design details (Image: Adref Construction ) "Internally, it's the pink tiles up in the ensuite - I don't think they'd be everyone's cup of tea but for some reason I really like them, it's a lovely room too, but the kitchen is nice too though." Aled mentions the guttering, downpipes and windows which illustrates the level of detail that went into converting this old barn, as he mentions the owner spent a lot of time researching and finding a tone of red as close to the traditional shade of Pembrokeshire red as possible. For Luke, his favourite space inside the barn is the lounge that boasts an exposed stone wall, a log burner, a large arched window and exposed A-frame at the top of the double-height space. The roof gets a special mention too, and so it should, with the two original different roofline levels kept and one given Welsh slate and the other a corrugated aluminium crown which brings the building's agricultural past centre stage into its future. The mix of stone, wood and metal window frames, guttering and downpipes coated in a shade of Pembrokeshire red is a visual treat (Image: Adref Construction ) Taking on a build that takes a ramshackle, empty former farm building and converts it into a home to have dreams about is a challenge, and the duo have some sound advice for anyone contemplating it. For more property stories join our Amazing Welsh Homes Facebook group here Luke says: "Get the right architect, not every architect has the heritage skills and can produce the level of detail that Rural Office have, and then finding a building company that can work to the drawings because not everybody is able to work at this level of detail either. "Also, as a client, you need to have a flexible budget and be willing to spend for this level of detail because unfortunately it doesn't come cheap and be understanding of this." The builders fell in love with it, the client was thrilled, and the barn gets to live for many, many years to come (Image: Adref Construction ) Aled adds: "Take your time, go through the details with the architect and builders, don't jump straight in and then have regrets about your decisions. Budget is key and so we are always transparent about costs, we monitor it all and keep the client well informed, I think that's the key to our success." Article continues below The pair clearly know what they are talking about if the comments from the owner of this stunning barn are anything to go by, she says: "They are trustworthy, professional, and a pleasure to work with and have a rare eye for detail. We found working with Adref very easy, they stayed in contact with us and kept us in the loop with every stage of the building process and also a cost breakdown. We couldn't recommend them more highly." Find your own barn to convert or property for sale anywhere in Wales:
Hans India
14-05-2025
- Science
- Hans India
Collector pushes for drone farming, targets 2 lakh acres
Nandyal: District Collector G Raja Kumari underscored the transformative potential of drone technology in revolutionizing the agricultural sector. Speaking as the chief guest at an awareness program held at the PGRS Hall in the Collectorate on Tuesday, she addressed officials, FPO representatives, and group conveners on the use of Kisan drones in farming. Collector Raja Kumari highlighted that the integration of Kisan drones in agriculture not only enhances productivity but also creates better employment opportunities for farmers. She revealed that 40 drones are currently in use across the district and emphasized the need to adopt more advanced technologies in the coming days. She noted that the 'Drogo Krishi 3Pro' drone, which costs approximately ₹9.8 lakh, is being made available with up to 80% subsidy. This drone can operate in both automatic and manual modes. In automatic mode, it can spray across an entire field using the geographical coordinates (longitude and latitude) stored in the FMB (Field Measurement Book) data, requiring no human intervention. In manual mode, the drone can be operated remotely from the field's boundary. The drone is equipped with sensors capable of detecting field elevations, slopes, and power lines to ensure efficient and safe spraying. It includes five rechargeable battery sets, each capable of covering four acres per charge — enabling up to 20 acres of coverage with a full set. Each battery takes about 45 minutes to recharge. Collector Raja Kumari emphasized that the use of nano urea via drones can reduce input costs and boost yields. She also warned against the overuse of chemical fertilizers, which depletes micronutrients and degrades soil quality. Noting that the carbon content in the soil is below 3%, she urged measures to enhance soil fertility. Improper irrigation practices, even in the absence of crop need, were also identified as a factor contributing to micronutrient loss and reduced yields. The Collector called for efforts to cultivate nearly 2 lakh acres of currently fallow mono-cropped land with a diverse range of crops including sesame, black gram, soybean, and millets. Farmers are encouraged to shift from leaving land fallow to adopting sustainable cropping practices with the support of drone technology. She also advised Drogo operators to improve drone charging accessibility in the fields and enhance tank capacity. For technical assistance, she recommended contacting the toll-free helpline 9294892948. Farmers can also avail services from the drone service centers located at Shop No. 14 and 15 near RRR Restaurant on Kovelakuntla Road, Nandyal Town, and at the service center in Rythu Nagar. Earlier in the session, officials from the agriculture department, NABARD DDM, LDM, and representatives from the drone company provided detailed insights to farmers and agricultural staff on the technology, benefits, and access to bank financing for drone procurement. District Agriculture Officer Murali Krishna, LDM Ravindra Kumar, RARS Principal Scientist Dr Ramakrishna Rao, NABARD DDM, drone technology experts including Chaitanya, along with farmers and agricultural officials attended the meeting.
Wales Online
10-05-2025
- Business
- Wales Online
This is the best kitchen in Wales
This is the best kitchen in Wales It's an award-winning stunner and designer Dorian is happy to share its secrets to help inspire you to create your own version This award-winning kitchen diner can inspire you to give yours a luxury makeover using some clever design tips (Image: Project One / Matt Cant Photography ) Has the idea of a perfectly designed kitchen ever preoccupied your thoughts? If that is the case, this luxury kitchen hiding somewhere within the suburban streets of Cardiff is going to keep you awake at night. Are you regularly looking at gorgeous kitchens online with the idea of finding inspiration and maybe a few clever ideas to potentially pinch for your own space? Then surely the kitchen crowned the best in Wales in 2025 in the Federation of Master Builders (FMB) Cymru annual awards can help get your creative juices flowing? Packed with design ideas and luxury additions this visually stunning and yet ultra-practical kitchen diner might even help you produce your own slice of luxury if you don't have the budget to employ multi award-winning, Penarth-based design and build company Project One. For more property stories sent to your inbox twice a week sign up to the property newsletter here. READ MORE: Incredible transformation in £1m Cardiff home from bland to bold on a budget YOU MIGHT ALSO LIKE: We spent £1.2m turning this unremarkable bungalow into a dream home The kitchen had to reflect the needs of the client including a breakfast bar (Image: Project One / Matt Cant Photography ) Article continues below But creating such a stunning space that resulted in the kitchen winning the FMB award, and now being entered into the FMB national UK competition, is a huge undertaking that founder and director at Project One Dorian Bowen says took a year just to design, plan and evolve into the space the delighted homeowners describe as 'incredible'. There's much to consider about creating your perfect space, including any structural work and building elements to a project as well as the finished visual look and atmosphere of the space, but Dorian says the starting point is to think about you, your life, and how you want to use the space. He explains: "Think about what you need - so for me I know I need a a Quooker tap, two Gaggenau ovens, and one of them with a pizza stone in because I love cooking pizza, pizza night is a regular thing, if people are coming over we'll be having pizza - so that's really important for me. The use of different materials and textures was key to the design (Image: Project One / Matt Cant Photography ) "The other main thing that I need is being able to interact with my family while I'm cooking, so I need a kitchen that connects spaces together so we can meet and eat as a family, as a community, as a unit in a space that offers an amazing experience, so that I want to be in it again. "Then comes the aesthetic, so my kitchen doesn't have any cabinets. I've got a huge island and then lots of hidden wall storage. The whole island is open so I can see everything and get to everything while I'm cooking and everything else is hidden behind doors - it's all designed in a way that considers 'where do I want to grab things from?'" Dorian thinks a kitchen should be about what you actually need and what the space will give you but also about expressing yourself after you've had time to research and fully plan how the room will work for you. The ceiling has visual interest but practical elements too, such as the plaster detailing on the boxed in steel beams (Image: Project One / Matt Cant Photography ) He says: "T ake your time and do your research. This kitchen took a year to design and plan and went through constant evolution. Don't try and do it all at once, put time into it, think about things and do it in stages - so do the layout, then at another time work on the elevations, then think about the lighting, and then think about colours and textures." While many people are delighted with a standard kitchen from a national brand, with the substantial amount of inspiration to explore online via Pinterest, interior websites and social media, there's never been a better or easier time to make your kitchen reflect your personal style. Dorian says: "I would suggest you customise, at least think about it. If you're buying a new kitchen, think what can I do to it - is there a section where I can put a different door on, is there a section I can put mirrors on, what can I physically do to it? Maybe think outside the box if you want to make it more individual, especially when it comes to surface materials. The dining area is connected to the kitchen not just physically but visually too through use of materials, shapes, colours and the flow of the curved wall. (Image: Project One / Matt Cant Photography ) "W here can you add elements of fun, function, and design? Express yourself! T rends are for t-shirts, if you want an eternal kitchen do the Fleetwood Mac thing and 'go your own way'. Kitchen trends are there literally to keep people buying and updating." Looking at the award-winning kitchen is a feast for the eyes as well as a place to create delicious meals, with so many elements to find and admire including the use of seven materials to create texture - from reflective to matt, natural to metallic. The use of curves is one of the elements of design that Project One likes to favour as a practical solution to eliminate hard edges and angles and in this kitchen you'll see it echoed throughout the space - the wall, the table, the island unit, even within the ceiling design. Lighting is of course key in a kitchen space and Dorian suggests thinking of the layers as going back to how people used to live, relying on sunlight for the overall light, moonlight for the mood, and fire to illuminate nearby tasks. Dor ian suggests that if possible investing in a feature light to add a stand-out statement to the space will add an extra layer of interest, and in this space it's a Lee Broom designed structure hanging over the dining table that Project One customised by changing the base that attaches the light to the ceiling from plain to mirrored. Thought was given to how the kitchen connects to other spaces including the garden (Image: Project One / Matt Cant Photography ) The space of course needs to be attractive but for Dorian what makes this kitchen a higher level of design for him is its usability - it's a practical space that can be used without any worries about damaging anything. He says they design kitchens so they are 'bomb proof' and the usability is high. Dorian says: "We've used Rimex not brass on the kitchen island as it is very hardwearing, it's a synthetic brass that cannot stain, never needs to be treated and will never tarnish, it will always look like brass. T he kitchen doors are made from hotel standard Italian hardwood and much of the design is not interlocking so you can take a section out and replace it." The curved wall hides a door to the utility room plus a bar area handily placed near the dining area and sunken into the wall. (Image: Project One / Matt Cant Photography ) Dorian says that design can also, of course, be used in a thoughtful one to create visual interest, connect elements within a space but crucially solve problems too. The kitchen diner build required a significant amount of steelwork to support the upper floor but instead of simply boxing in the new beams the team created a vertical plasterwork design that mimics that of the slatted wall, creating a relationship between these two elements of the design and ensuring the ceiling area had added visual interest. The slatted, curved wall is not there just to look amazing but it is practical too, hiding an integrated door that leads to the secret utility room as well as a home to a bar area sunken into the wall around the corner from the kitchen and handily positioned next to the dining area. It's this connection of spaces that Dorian says is also important - how does your kitchen space relate to the rest of your home and that successful design is also thoughtful as to how you use the space during the day, evening and even at night. Statement lights in both zones ensure the ceiling is incorporated into the design scheme (Image: Project One / Matt Cant Photography ) He says: "The kitchen design was driven towards family interaction so at the island you've got the seating section so while you're cooking you can chat to the family, and then in terms of the wider space you've obviously got the dining section that leads out onto the garden patio. "Then segregated away from the kitchen so you can't see it at all times is the bar area. So if you're cooking breakfast you're not looking at alcohol but if you have people around for dinner and they're sat around the big table they're close to the bar section. "There's the hidden door to the utility room and while you're in the kitchen you can open the double doors and you've got seamless access into the cinema room, so you can have the kids sitting on the sofas watching TV and you can open the sliding doors while you cook or have a drink from the bar. So think about how your kitchen connects to other spaces in your home." The room is now going to represent Wales in the UK Federation of Master Builders' awards final (Image: Project One / Matt Cant Photography ) Dorian and the team at Project One are thrilled at winning the FMB Cymru award for best kitchen in Wales 2025 and are excited to be representing the nation at the national FMB competition in September. He says: "For us this is not a job, it's a dedication and it's a choice that we've made that we put before other elements of our life and so it is really nice to put so much of yourself into something and to have it recognised by your contemporaries and to have it also acknowledged that not only have we designed it really well but we've also built it really well - it's about as good as it gets." That is echoed by the anonymous owners of Wales' best kitchen who, Dorian says, were mesmerised by their new kitchen diner when it was finally revealed and are 'over the moon with the award win' and that 'every person who visits wants one' and using the design as inspiration and using some of the ideas Dorian has highlighted, maybe they can create their own version of Project One luxury. For more property stories join our Amazing Welsh Homes Facebook group here. Find your own unique property with a lush kitchen for sale here: Article continues below
Yahoo
04-02-2025
- Entertainment
- Yahoo
FOUR LOKO GOES WILD IN NEW CAMPAIGN; INTRODUCES CAMO FLAVOR FOR 2025 LOKO SEASON
Follow-Up To Successful & Boldy-Marketed FlavorsUSA, Sour Galactic Punch & Jungle Juice -Four Loko Continues To Dominate Flavored Malt Beverage Category Download hi-res images HERE. LOS ANGELES, Feb. 4, 2025 /PRNewswire/ -- Four Loko, the resilient, fearless, and unapologetically fun flavored malt beverage (FMB), is back for the 2025 Loko Season with its latest creation: Four Loko Camo. Continuing the brand's antithesis amongst the beverage community, CAMO is being introduced to the world by BuckHead - a blend of wild animal and human features that embody the essence this new flavor will bring to parties everywhere. With this launch, Four Loko continues to crack the cultural code and push boundaries, cementing its place as the top choice for those who live loud and drink louder. "With Four Loko, we are constantly aiming to be more than just a beverage brand by showing up in the wildest corners of our audience's typical daily dose of culture," said Samantha Catalina, CMO of Phusion Projects. "For over a decade, our sales have been leading the FMB market by embracing bold innovation, unconventional marketing, and a risk-taking attitude that delivers results year after year. With the launch of CAMO, we're not just introducing a new flavor, we're celebrating Four Loko's continued legacy of reshaping the beverage industry and connecting with our fans." Four Loko's journey is nothing short of legendary. From being one of the first beverage brands on social media (remember MySpace) to the wild stories shared by fans, the brand has cemented its place as a cultural icon, rooted in authenticity and audacity. Now caffeine-free since 2010, Four Loko celebrates the unfiltered spirit of America. With bold partnerships spanning Live Nation festivals like Rolling Loud and EDC, Barstool Sports, and even NASCAR Drivers, Four Loko has mastered the art of driving culture forward, delivering top-selling products and redefining the FMB market. As total beer sales decline, FMBs are on the rise, marking four consecutive years of growth in the category. Leading the charge, Four Loko has released the #1 selling new FMB single-serve item in the US for three consecutive years in a row. For over a decade, Four Loko has sported the camo pattern on its cans and now expands its 2025 arsenal as a tribute to the brand's signature design with a flavor capitalizing on camouflage's popularity within pop culture, all bottled into a 24oz, 13.9% alc/vol can. CAMO joins the best-selling lineup alongside Four Loko Gold, Four Loko USA, Sour Galactic Punch, & Jungle Juice. Here's to living life with Four Loko Camo - available on shelves nationwide! For more information, visit About Four LokoFour Loko is a global brand driven by bold ideas and relentless creativity. Since its launch in 2005 by Phusion Projects, Four Loko has become a leader in the flavored malt beverage category. From its origins as a bold idea among friends to a global phenomenon, Four Loko is now available in over 40 countries and at major retailers like Walmart, Seven-Eleven, and Circle K across the United States. Four Loko remains resilient, fearless, and unapologetically fun as the leading brand fueling unforgettable nights and creating epic stories. Here's to living life boldly. For more information, visit us at About Phusion ProjectsEstablished in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide and housing a portfolio of brands including Four Loko, Four Loko Pregame, and Mamitas Tequila Seltzer. Phusion's commitment to innovation and boundary-pushing extends beyond its products to its company culture, where creativity thrives and partnerships flourish. Phusion Projects continues to set new standards in the beverage industry while staying true to its mission of creating the next big thing for drinkers worldwide. For more information, visit us at View original content to download multimedia: SOURCE Four Loko
