Latest news with #FORMULA1®
Hamilton Spectator
3 days ago
- Business
- Hamilton Spectator
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who's driving? Brad Pitt, of course. A Media Snippet accompanying this announcement is available in this link. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) — Heineken® 0.0 has been announced as an official partner of Apple Original Films' F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken® 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of FORMULA 1®, having been a sponsor since 2016. As F1® experiences a cultural rise like no other, F1® THE MOVIE is set to be the film event of the summer, and Heineken® 0.0 is right at the heart of the action, both on and off the track. The campaign from Heineken® 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising. The content reflects how modern audiences are rethinking what 'choices' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken® 0.0, assuming he's about to drive, when expectations are reversed and in fact it is Brad's character, Sonny Hayes, getting behind the wheel. Designed to echo the brand's 'When Driving, Or Not' message and delivered within the construct of the film's characters, it supports Heineken® 0.0's wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn't need a reason. The collaboration continues Heineken®'s commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant. In the lead-up to the film's release, fans can expect exclusive content and behind-the-scenes access via Heineken® channels, bringing them closer not just to F1® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms. 'At Heineken®, we believe culture has the power to shape behaviour,' said Nabil Nasser, Global Head of Heineken® Brand. 'By becoming part of F1® THE MOVIE, we're taking the conversation around moderation into a space that's global, influential, and emotionally engaging. This partnership isn't just about visibility – it's about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we're committed to redefine what it means to choose moderation today.' Damson Idris said: 'F1® is intense, it's fast, it's high-stakes, and it's full of pressure. But that's what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn't about holding back, it's about deciding what works for you and owning it, whatever the moment.' Joseph Kosinski said: 'This film isn't just about the speed and spectacle of Formula 1, it's about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.' The F1® THE MOVIE partnership builds on Heineken®'s longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open - all platforms to champion moderation and support more inclusive drinking choices among fans worldwide. Further campaign and film details will be announced over the coming weeks. Editorial information Please find the high-resolution campaign image HERE Please find the TVC links HERE Please reach out to the team, on address below, if you are interested in chatting further with our quoted stakeholders above and we can discuss opportunities. For more information, please contact: HNKNBrand@ About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. About F1® THE MOVIE: Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie , distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. A photo accompanying this announcement is available at:
Associated Press
05-05-2025
- Entertainment
- Associated Press
Hard Rock International Brought an Electrifying Soundtrack to FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2025 With Pitbull, Kygo, Steve Aoki, Kaskade and More Performances
Assets from the Hard Rock Beach Club, trackside at the FORMULA 1® MIAMI GRAND PRIX 2025 here MIAMI GARDENS, Fla., May 4, 2025 /PRNewswire/ -- For the fourth consecutive year, Hard Rock International kept the energy at an all-time high throughout the FORMULA 1® MIAMI GRAND PRIX 2025 race weekend with incredible performances from Pitbull, Kygo, Steve Aoki, Kaskade, Sofi Tukker and more. 'It's an incredible honor for Hard Rock to take center stage at an extraordinary event like Formula 1 Miami Grand Prix with the Hard Rock Beach Club experience,' said Keith Sheldon, President of Entertainment and Brand Management at Hard Rock International and Seminole Gaming. 'As one of the most iconic Formula 1 destinations offering perhaps the most unique race viewing atmosphere on the F1 circuit, there is simply nothing like it: from the top-tier performance lineup to exclusive cabanas to watch everything on track and off unfold. We look forward to building on this tradition and further elevating the experience in years to come.' The Hard Rock Beach Club remains one of the most premier hospitality spaces at Miami International Autodrome. Located on the outside of Turns 11-13 on the track, Hard Rock Beach Club ticket holders enjoyed incredible live outdoor performances, luxury cabanas, unparalleled views of the racing action, pools to beat the Miami heat and delicious food & cocktails to stay fueled all day. About Hard Rock® Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide. HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit or View original content to download multimedia: SOURCE Hard Rock International
Bahrain This Week
28-02-2025
- Business
- Bahrain This Week
Gulf Air Extends Bahrain Formula 1® Grand Prix Title Sponsorship to 2027
Gulf Air, the National Carrier of the Kingdom of Bahrain, announced the extension of its title sponsorship of the Formula 1® Gulf Air Bahrain Grand Prix, solidifying its commitment to the pinnacle of motorsport through 2027, while underscoring its strategic vision to showcase Bahrain as a premier global destination for sports, tourism, and innovation. This landmark agreement marks the continuation of the longest-standing title partnership in Formula 1 history, a legacy of partnership that began with the historic Formula 1® Gulf Air Bahrain Grand Prix on April 4, 2004. As the first Formula 1 race ever held in the Middle East, this event broke new ground and established a tradition of world-class motorsport in the heart of the Arabian desert. The FORMULA 1® GULF AIR BAHRAIN GRAND PRIX 2025, scheduled for April 11-13, promises another exhilarating chapter in this prestigious partnership. Fans can anticipate a weekend of high-octane action and unparalleled entertainment under the desert sky. Beyond the thrill of the race itself, the FORMULA 1® GULF AIR BAHRAIN GRAND PRIX 2025 offers a vibrant festival atmosphere, featuring world-class entertainment, gourmet dining experiences, and a unique blend of Bahraini culture and international flair. This event has become a cornerstone of the global sporting calendar, attracting fans and visitors from around the world. Gulf Air Group Chief Executive Officer, Jeffrey Goh, stated,'We are immensely proud to extend our partnership with Formula 1, a relationship that has become synonymous with the Bahrain Grand Prix. This collaboration not only reinforces Bahrain's prominent position on the international motorsport stage but also serves as a powerful catalyst for economic growth, tourism development, and global brand recognition for the Kingdom.' Emily Prazer, Chief Commercial Officer at Formula 1, stated,'Gulf Air's enduring commitment to the Bahrain Grand Prix is a testament to the power of long-term partnerships in motorsport. Their support, spanning over two decades, has been instrumental in establishing this race as a favourite in the Formula 1 calendar and attracting fans from all over the world to a weekend of great racing and top entertainment. We are thrilled to continue this collaboration and look forward to more thrilling racing and shared success in Bahrain.' The Bahrain Grand Prix holds a strategic position on the Formula 1 calendar, serving as a bridge between the Asia-Pacific and European races. The 2025 season is poised to be a captivating one, with exciting driver line-up changes, the promising new talent, and the ongoing evolution of cutting-edge racing technology.
Associated Press
19-02-2025
- Automotive
- Associated Press
TICKETS ON SALE NOW FOR THE FORMULA 1® ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025
ABU DHABI, UAE, Feb. 19, 2025 /PRNewswire/ -- With the countdown to the 2025 Formula 1® season underway, Ethara has officially launched ticket sales for the FORMULA 1® ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025, inviting fans to experience the thrilling season finale at Yas Marina Circuit from Friday, December 5 to Sunday, December 7, 2025. As the ultimate race of the F1® calendar, where championships can be won or lost. Having hosted four title-deciding showdowns, including McLaren's 2024 Constructors' Championship victory, Abu Dhabi continues to be a defining moment in the Formula 1® world. With the sport celebrating its 75th anniversary in 2025, this milestone edition promises to be one of the most highly anticipated yet, with a packed weekend of motorsport action and world-class entertainment. Encouraging fans to make the most of their weekend in the capital, Abu Dhabi Grand Prix ticket holders will enjoy exclusive one-day access to Abu Dhabi's top attractions, including Ferrari World Yas Island Abu Dhabi, Yas Waterworld Yas Island Abu Dhabi, Warner Bros. World Yas Island Abu Dhabi, SeaWorld Yas Island Abu Dhabi, and cultural landmarks like Qasr Al Watan and Louvre Abu Dhabi, all included with their ticket Following record-breaking attendance in 2024, where over 192,000 spectators gathered at Yas Marina Circuit, demand for 2025 tickets are already at an all-time high. Organizers have confirmed a wide range of sought-after experiences, from Grandstands to luxury experience options, offering fans the best vantage points of the 5.2 km circuit. Popular fan zones including Abu Dhabi Hill, Horizon 360, and the North and West Straight Grandstands return, providing spectacular views of the on-track battles as the Constructors' Championship could once again be decided under the Abu Dhabi lights. Saif Rashid Al Noaimi, CEO, Ethara said, 'Following another record-breaking Abu Dhabi Grand Prix, we are excited to build on this success and welcome even more fans in 2025. With unprecedented demand already recorded, we anticipate another incredible year of world-class racing and entertainment. As one of the region's premier events, we remain committed to delivering an exceptional fan experience at Yas Marina Circuit.' Elevating the race weekend experience, Abu Dhabi GP will once again host globally renowned restaurants and luxury trackside experiences, with returning favourites such as Deck at Nine featuring Opa, Luna Lounge featuring CÉ LA VI, and collaborations with Michelin-starred restaurants including Hakkasan, Nobu, Estiatorio Milos, and more. Beyond the track, Yasalam After-Race Concerts promises four days of unforgettable performances at Yas Island. Following a 2024 lineup featuring global icons like Eminem and Maroon 5, the unmissable weekend of music will once again deliver show-stopping entertainment to record-breaking crowds. With Formula 1® set for one of its most competitive seasons in history, major driver moves, including Lewis Hamilton's highly anticipated switch to Ferrari, have set the stage for an intense championship battle, with the possibility of another title-deciding finale in Abu Dhabi.
Biz Bahrain
11-02-2025
- Business
- Biz Bahrain
Gulf Air Extends Bahrain Formula 1® Grand Prix Title Sponsorship to 2027
Gulf Air, the National Carrier of the Kingdom of Bahrain, has proudly announced the extension of its title sponsorship of the Formula 1® Gulf Air Bahrain Grand Prix, solidifying its commitment to the pinnacle of motorsport through 2027, while underscoring its strategic vision to showcase Bahrain as a premier global destination for sports, tourism, and innovation. This landmark agreement marks the continuation of the longest-standing title partnership in Formula 1 history, a legacy of partnership that began with the historic Formula 1® Gulf Air Bahrain Grand Prix on April 4, 2004. As the first Formula 1 race ever held in the Middle East, this event broke new ground and established a tradition of world-class motorsport in the heart of the Arabian desert. The FORMULA 1® GULF AIR BAHRAIN GRAND PRIX 2025, scheduled for April 11-13, promises another exhilarating chapter in this prestigious partnership. Fans can anticipate a weekend of high-octane action and unparalleled entertainment under the desert sky. Beyond the thrill of the race itself, the FORMULA 1® GULF AIR BAHRAIN GRAND PRIX 2025 offers a vibrant festival atmosphere, featuring world-class entertainment, gourmet dining experiences, and a unique blend of Bahraini culture and international flair. This event has become a cornerstone of the global sporting calendar, attracting fans and visitors from around the world. Gulf Air Group Chief Executive Officer, Jeffrey Goh, stated, 'We are immensely proud to extend our partnership with Formula 1, a relationship that has become synonymous with the Bahrain Grand Prix. This collaboration not only reinforces Bahrain's prominent position on the international motorsport stage but also serves as a powerful catalyst for economic growth, tourism development, and global brand recognition for the Kingdom.' Emily Prazer, Chief Commercial Officer at Formula 1, stated, 'Gulf Air's enduring commitment to the Bahrain Grand Prix is a testament to the power of long-term partnerships in motorsport. Their support, spanning over two decades, has been instrumental in establishing this race as a favourite in the Formula 1 calendar and attracting fans from all over the world to a weekend of great racing and top entertainment. We are thrilled to continue this collaboration and look forward to more thrilling racing and shared success in Bahrain.' The Bahrain Grand Prix holds a strategic position on the Formula 1 calendar, serving as a bridge between the Asia-Pacific and European races. The 2025 season is poised to be a captivating one, with exciting driver line-up changes, the promising new talent, and the ongoing evolution of cutting-edge racing technology.
