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Yashica Launching Affordable Answer to Fujifilm in FX-D Camera
By Jacob Osborn - News
Published: 13 June 2025 |Last Updated: 10 June 2025
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Readtime: 3 min
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The name Yashica may ring a bell as the Japanese camera and equipment brand that ceased production back in 2005, but after a Hong Kong-based company purchased the trademark rights a few years later and brought the business back from the brink. The 2017 launch of the Y35 DigiFilm camera combined digital technology and an analog-style design, and peopel clearly liked it, as the camera raised over $1.2 million on Kickstarter and paved the way for future models.
And now you're more or less up to speed as we introduce Yashica's latest endeavour: the new FX-D camera series.
Currently raising funds on Kickstarter – where it's soared well past its initial goal – the FX-D series continues a trend set forth not just by the rebooted Yashica but also brands like Fujifilm. While digital at heart, each camera in the range generates authentic film simulation photography and video. Users can alternate between various modes with ease as they replicate an assortment of analog aesthetics. A digital shooting mode is likewise available, thereby bringing owners the best of all worlds.
Yashica FX-D Camera | Image: Yashica
Want to capture images in black and white? There's a mode for that. Or maybe you want to shoot video in the granular style of 1970s cinema? There's a mode for that as well. There are six unique film simulation modes overall, allowing you to explore and create as you develop a personal style. Meanwhile, the camera's physical design language takes cues from pre-existing Yashica models like the FX-3, but with plenty of modern touch-ups.
The FX-D series runs the gamut of modern specs across its relatively small range. At the most affordable end of the spectrum is the FX-D 100, which includes a 13MP sensor and goes out to everyday creators. A notch above that is the FX-D 300, a 50MP high-resolution camera that offers more functionality and flexibility. And if only the best model will suffice, there's the FX-D S300. It takes the professional-grade features of the FX-D 300 and throws in an OLED Electronic Viewfinder (EVF) to heed customer demand.
Ultimately, you might think of Yashica's FX-D camera series as a tactile way to render analog-style effects without dealing with the headaches of traditional analog photography (film processing, etc). Call it your smartphone filters on steroids if you will, but some people still crave a more tactile experience. Will you get a relatively similar – if not far superior – experience with a quality Fujifilm camera? Perhaps, but the price point will be much higher. Here you get (arguably) comparable performance for a fraction of the price, especially when you take advantage of those early bird specials.
