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The Sun
6 days ago
- Business
- The Sun
Tourism Malaysia, Agoda ink strategic pact to boost VM2026 campaign
KUALA LUMPUR: Tourism Malaysia has entered into a strategic two-year collaboration with digital travel platform Agoda to position Malaysia as a top travel destination in Southeast Asia, in line with the Visit Malaysia 2026 (VM2026) campaign. In a statement today, Tourism Malaysia said the partnership, formalised through a Memorandum of Collaboration (MOC), aims to leverage Agoda's digital prowess to highlight Malaysia's diverse attractions to a global audience. It said the joint initiatives will roll out a series of targeted digital campaigns and the use of Agoda's platform and social media channels to showcase Malaysia's unique tourism offerings, from its diverse culinary delights to its scenic wonders, to the forefront of international travel. 'Embracing digitalisation, we value our partnership with Agoda, a global digital platform, to leverage its industry expertise and innovative travel promotion strategies. Together, we are confident in attracting tourists and achieving our VM2026 objectives,' said Tourism Malaysia director-general Datuk Manoharan Periasamy. Agoda, meanwhile, will share its vast global travel insights to benefit Tourism Malaysia's policy planning and bolster existing promotional efforts, focusing on both international and domestic travellers. The collaboration also supports Tourism Malaysia's goal of attracting 45 million international visitor arrivals this year. Agoda Country Director Malaysia Fabian Teja said the partnership underscores Agoda's dedication to connecting Malaysia with travellers worldwide through their innovative technology and engaging content. 'We're excited to collaborate with Tourism Malaysia to showcase the market's unique attractions, including its lush rainforests and rich cultural heritage,' he said. The collaboration will also include joint workshops focusing on traveller behaviour and sustainable tourism practices aimed at enhancing user experience and helping travellers explore Malaysia's diverse destinations. It said the partnership not only highlights Tourism Malaysia and Agoda's commitment to making VM2026 a success but also serves as a catalyst for Malaysia's tourism industry growth.


The Sun
6 days ago
- Business
- The Sun
Tourism Malaysia partners Agoda for VM2026 push
KUALA LUMPUR: Tourism Malaysia has entered into a strategic two-year collaboration with digital travel platform Agoda to position Malaysia as a top travel destination in Southeast Asia, in line with the Visit Malaysia 2026 (VM2026) campaign. In a statement today, Tourism Malaysia said the partnership, formalised through a Memorandum of Collaboration (MOC), aims to leverage Agoda's digital prowess to highlight Malaysia's diverse attractions to a global audience. It said the joint initiatives will roll out a series of targeted digital campaigns and the use of Agoda's platform and social media channels to showcase Malaysia's unique tourism offerings, from its diverse culinary delights to its scenic wonders, to the forefront of international travel. 'Embracing digitalisation, we value our partnership with Agoda, a global digital platform, to leverage its industry expertise and innovative travel promotion strategies. Together, we are confident in attracting tourists and achieving our VM2026 objectives,' said Tourism Malaysia director-general Datuk Manoharan Periasamy. Agoda, meanwhile, will share its vast global travel insights to benefit Tourism Malaysia's policy planning and bolster existing promotional efforts, focusing on both international and domestic travellers. The collaboration also supports Tourism Malaysia's goal of attracting 45 million international visitor arrivals this year. Agoda Country Director Malaysia Fabian Teja said the partnership underscores Agoda's dedication to connecting Malaysia with travellers worldwide through their innovative technology and engaging content. 'We're excited to collaborate with Tourism Malaysia to showcase the market's unique attractions, including its lush rainforests and rich cultural heritage,' he said. The collaboration will also include joint workshops focusing on traveller behaviour and sustainable tourism practices aimed at enhancing user experience and helping travellers explore Malaysia's diverse destinations. It said the partnership not only highlights Tourism Malaysia and Agoda's commitment to making VM2026 a success but also serves as a catalyst for Malaysia's tourism industry growth. For more information on Malaysia travel offers, visit Agoda's website or download the mobile app.

Barnama
6 days ago
- Business
- Barnama
Tourism Malaysia, Agoda Ink Strategic Pact To Boost VM2026 Campaign
KUALA LUMPUR, May 29 (Bernama) -- Tourism Malaysia has entered into a strategic two-year collaboration with digital travel platform Agoda to position Malaysia as a top travel destination in Southeast Asia, in line with the Visit Malaysia 2026 (VM2026) campaign. In a statement today, Tourism Malaysia said the partnership, formalised through a Memorandum of Collaboration (MOC), aims to leverage Agoda's digital prowess to highlight Malaysia's diverse attractions to a global audience. It said the joint initiatives will roll out a series of targeted digital campaigns and the use of Agoda's platform and social media channels to showcase Malaysia's unique tourism offerings, from its diverse culinary delights to its scenic wonders, to the forefront of international travel. 'Embracing digitalisation, we value our partnership with Agoda, a global digital platform, to leverage its industry expertise and innovative travel promotion strategies. Together, we are confident in attracting tourists and achieving our VM2026 objectives,' said Tourism Malaysia director-general Datuk Manoharan Periasamy. Agoda, meanwhile, will share its vast global travel insights to benefit Tourism Malaysia's policy planning and bolster existing promotional efforts, focusing on both international and domestic travellers. The collaboration also supports Tourism Malaysia's goal of attracting 45 million international visitor arrivals this year. Agoda Country Director Malaysia Fabian Teja said the partnership underscores Agoda's dedication to connecting Malaysia with travellers worldwide through their innovative technology and engaging content. 'We're excited to collaborate with Tourism Malaysia to showcase the market's unique attractions, including its lush rainforests and rich cultural heritage,' he said. The collaboration will also include joint workshops focusing on traveller behaviour and sustainable tourism practices aimed at enhancing user experience and helping travellers explore Malaysia's diverse destinations.


Korea Herald
6 days ago
- Business
- Korea Herald
Agoda and Tourism Malaysia Join Forces to Elevate Malaysia's Global Tourism Appeal for Visit Malaysia 2026
KUALA LUMPUR, Malaysia, May 29, 2025 /PRNewswire/ -- Digital travel platform Agoda and Tourism Malaysia have entered into a strategic collaboration to position Malaysia as a top travel destination in Southeast Asia, aligning with the national campaign for Visit Malaysia 2026 (VM2026). This partnership aims to leverage Agoda's digital prowess to highlight Malaysia's diverse attractions to a global audience. Under a newly signed 2-year Memorandum of Collaboration (MOC), Agoda and Tourism Malaysia will roll out a series of targeted digital campaigns. These initiatives will offer travellers comprehensive insights into Malaysia's rich cultural heritage, natural landscapes, and urban experiences. By utilizing its digital platform and social media channels, Agoda will bring Malaysia's unique offerings, from its culinary delights to its scenic wonders, to the forefront of international travel. The collaboration also supports Tourism Malaysia's goal of attracting 45 million international visitor arrivals this year. Agoda will share its vast global travel insights to benefit Tourism Malaysia's policy planning and bolster existing promotional efforts, focusing on both international and domestic travellers. Fabian Teja, Country Director Malaysia at Agoda, shared, "This partnership underscores Agoda's dedication to connecting Malaysia with travellers worldwide through our innovative technology and engaging content. We're excited to collaborate with Tourism Malaysia to showcase the market's unique attractions, including its lush rainforests and rich cultural heritage." Datuk Manoharan Periasamy, Director-General of Tourism Malaysia, added, "Embracing digitalization, we value our partnership with Agoda, a global digital platform, to leverage its industry expertise and innovative travel promotion strategies. Together, we are confident in attracting tourists and achieving our VM2026 objectives." Both parties are committed to sharing best practices and insights through joint workshops focusing on traveller behaviour and sustainable tourism development. This collaboration aims to enhance user experiences and help travellers explore Malaysia's diverse destinations. The partnership not only highlights Agoda and Tourism Malaysia's commitment to making VM2026 a success but also serves as a catalyst for Malaysia's tourism industry growth. For great value deals on Malaysia travel, visit Agoda's website or download Agoda's mobile app.

Malay Mail
26-05-2025
- Malay Mail
Where tourists go to slow down: Tokyo tops list, KL ranks eighth in Asia
KUALA LUMPUR, May 26 — Malaysia's capital city has joined Asia's top ten slow travel destinations, based on Agoda data that also reveals where Malaysians prefer to linger overseas. It ranked eighth in Agoda's list, which highlights cities where travellers book longer stays to enjoy a more relaxed pace. In Malaysia, Kuala Lumpur and Langkawi came in first and second respectively for slow travel, followed by Johor Bahru in third. Perhentian Islands, which topped the local list last year, has dropped out of the top three. 'As life moves faster, more travelers are embracing the idea of slowing down to truly experience a place rather than just pass through it,' said Fabian Teja, country director for Malaysia and Brunei at Agoda. 'Malaysia's diverse destinations, with its rich heritage and cultural offerings, make the perfect backdrop for unhurried exploration.' Malaysians heading abroad for a slower holiday spend the most time in Tokyo, the company revealed. Other international destinations preferred by slow travellers include Rayong, Kalegowa, Seoul, Taipei and Chennai. These places offer experiences that reward a longer stay, from beachside retreats to cultural walks and food adventures. In Kuala Lumpur, travellers take time exploring vibrant districts like Little India and Chinatown, enjoying the mix of old and new. The city's food scene and architecture make it a natural fit for travellers who want to go slow and savour each moment.