Latest news with #FacebookAdsManager
Time Business News
3 days ago
- Business
- Time Business News
Outsource Instagram Ads to Drive Traffic and Conversions
Instagram has evolved from a simple photo-sharing app to a powerful marketing platform that can drive real business results. However, managing Instagram ads effectively requires time, expertise, and constant optimization. If you're struggling to get the results you want—or you simply want to scale faster—it might be time to outsource Instagram ads (also known as 'Instagram Ads uitbesteden' in the Dutch language). In this article, we'll explore the benefits of outsourcing Instagram advertising, how to find the right partner, and what to expect in terms of results. Instagram is home to over 2 billion active users, and its visual-first format is ideal for showcasing products and services. From Stories and Reels to carousel and video ads, businesses have multiple options to engage their audience. Compared to other platforms, Instagram typically delivers higher engagement rates. This means more likes, comments, shares, and saves—indicators of strong interest and potential customer action. Instagram ads allow detailed audience targeting based on demographics, interests, behaviors, and even retargeting website visitors. However, leveraging these tools effectively can be challenging without experience. To outsource Instagram ads means hiring an external professional or agency to create, manage, and optimize your advertising campaigns. This can include: Strategy development Ad creative design Copywriting Audience targeting A/B testing Performance tracking and reporting Depending on your budget and goals, you may work with a freelancer, a boutique marketing agency, or a larger media buying firm. Outsourcing isn't just about saving time—it can lead to dramatically better results. Here's how: Ad experts understand Instagram's algorithm, best practices, and ever-changing ad formats. They stay on top of trends and use data to make informed decisions. With expert targeting and creative, your ads are more likely to convert. That means more sales or leads for every dollar spent—something hard to achieve without deep platform knowledge. As your business grows, so do your marketing needs. An outsourced team can scale your campaigns smoothly without sacrificing quality or performance. Instead of spending hours creating ads, analyzing data, and tweaking campaigns, you can focus on what you do best—running your business. Still unsure if outsourcing is right for you? Here are a few signs it might be time: If your ads aren't driving traffic or conversions, it could be a sign of poor targeting, weak creative, or ineffective strategy—all issues a professional can fix. Managing ad campaigns is time-consuming. If it's distracting you from core operations, outsourcing can bring relief and better results. Instagram's ad platform is complex and integrated with Facebook Ads Manager. If you find the interface confusing, hiring an expert may save both money and frustration. Not all agencies or freelancers are created equal. Here's what to look for when deciding who to hire: Ask for case studies or past performance data. Have they worked with businesses in your industry? What kind of results have they delivered? You want a partner who keeps you informed with regular updates, reports, and a clear strategy. The best ad experts combine analytical skills with strong creative direction. Look at their past ad designs and messaging to ensure they align with your brand. Make sure they're experienced with Instagram's ad platform, including Meta Business Suite, pixel installation, and retargeting setup. Once you've selected a partner, the process typically includes: The agency will learn about your brand, goals, target audience, and past performance. This is essential for building a data-driven strategy. They'll create ad creatives, set up targeting parameters, and configure your account if needed. You should have the opportunity to review and approve creatives before they go live. Most professionals run A/B tests to identify what works best. Based on performance, they'll make tweaks to improve results over time. Expect weekly or monthly performance reports, including key metrics like clicks, conversions, cost per action (CPA), and return on ad spend (ROAS). Some business owners hesitate to outsource Instagram ads due to a few common myths: While there is a cost to outsourcing, it often pays for itself in improved results. Plus, many providers offer flexible pricing or packages to suit your budget. Reputable agencies work closely with you to ensure brand consistency. You still approve creatives, copy, and strategy—you're just getting expert execution. Even if you're tech-savvy, running successful ad campaigns requires experience, constant monitoring, and split-testing. Professionals bring insights that save time and reduce costly mistakes. If you're serious about using Instagram as a growth channel, outsourcing your ads could be one of the smartest business moves you make. Whether you're looking to boost traffic, increase conversions, or scale your brand, working with an expert can get you there faster and more efficiently. Don't let frustration or lack of time hold you back. Outsource Instagram ads and watch your marketing efforts turn into measurable business success. TIME BUSINESS NEWS
Forbes
25-03-2025
- Business
- Forbes
Meta's Facebook And Instagram Have Outages
Thousands of people reported outages on Instagram and Facebook just after 10 a.m. EDT Tuesday morning, according to outage tracking site, Reports of outages on Instagram began around 9 a.m. EDT and peaked just after 10 a.m. when more than 4,300 users reported issues—most of which were with comments and the app. On Facebook, outage reports began increasing around 9:30 a.m. and peaked around 830 reports. As of 11:30 a.m., reports began to rise again after dipping, with more than 2,000 reported on Instagram and 245 on Facebook. Most issues on Facebook, 45%, were reported with the website, followed by 33% with login and 23% with the app. Meta hadn't publicly commented on the issues as of 10:55 a.m., and didn't immediately answer Forbes' request for comment. The Meta status site showed that as of 10:05 a.m. there were 'medium disruptions' with Facebook Ads Manager and ad delivery and Workplace from Meta, but no known issues with other platforms. This story is developing and will be updated. Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text 'Alerts' to (201) 335-0739 or sign up here. Meta faced a similar issue just last week when nearly 20,000 users reported issues with Instagram, Reuters reported. The recent problems with Meta products follow a similar issue in early December, though that outage saw more than 100,000 users reporting issues on Facebook. Thousands of users on Instagram, WhatsApp and Threads also reported issues at that time, and it took Meta about five hours to largely resolve the issue and bring the Facebook outage reports to around 1,200. Last March, Meta had a global outage that impacted more than 550,000 Facebook users at its peak and lasted about two hours. Facebook And Instagram Outage: Meta Says It's '99% Of The Way' To Being Fixed (Forbes) Meta's Instagram outage in US nearly resolved as reports drop, Downdetector shows (Reuters) One Community. Many Voices. Create a free account to share your thoughts. Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space. In order to do so, please follow the posting rules in our site's Terms of Service. We've summarized some of those key rules below. Simply put, keep it civil. Your post will be rejected if we notice that it seems to contain: User accounts will be blocked if we notice or believe that users are engaged in: So, how can you be a power user? Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's Terms of Service.
