26-05-2025
'Oman's Adventure Tourism Experience' programme kicks off
MUSCAT: The "Oman's Adventure Tourism Experience" programme, organised by the Ministry of Heritage and Tourism from May 25-28 commenced with the participation of a delegation from the Saudi Tourism Authority and several Saudi companies specialising in the tourism sector.
The programme aims to showcase Oman's expertise in adventure tourism regulation and facilitate knowledge exchange with Omani companies operating in this field.
This initiative falls within the framework of the strategic partnership between the Sultanate of Oman and the Kingdom of Saudi Arabia, enhancing bilateral tourism cooperation — particularly in adventure tourism, which is witnessing rapid regional and international growth. Both countries boast diverse natural, geographical and geological environments, creating an ideal setting for this tourism segment.
Fakhriya al Ghassani, Director of Product Development and Tourism Experiences at the Ministry of Heritage and Tourism, emphasised that the programme aligns with the ministry's efforts to regulate and develop adventure tourism under international standards and frameworks. This supports the goals of Oman Vision 2040 to diversify and sustain the tourism sector.
She noted that the programme offers a platform to highlight licensed Omani companies' experiences, showcase the ministry's infrastructure and regulatory advancements and strengthen partnerships with the private sector. She underscored the importance of regional collaboration, particularly with Saudi Arabia, to boost mutual tourism and deliver integrated, enriching experiences for visitors.
The opening ceremony featured a visual presentation by the ministry on Oman's adventure tourism landscape, alongside interactive showcases by leading Omani companies and adventurers. The first day also included a specialised exhibition where Omani firms displayed cutting-edge adventure equipment, emphasising compliance with international safety standards.
The programme includes field visits to key tourist destinations, such as Al Jabal Al Akhdhar in Al Dakhiliyah Governorate. - ONA
