Latest news with #FallinLovewithFilm
Broadcast Pro
2 days ago
- Business
- Broadcast Pro
Create Production brings Vox Cinemas' sonic identity to life with Hans Zimmer
Create Production has joined forces with Majid Al Futtaim Entertainment to unveil Fall in Love with Film, Vox Cinemas' latest brand film that signals a new chapter for the region's premier cinema operator. The cinematic tribute, released in celebration of Vox Cinemas' 25th anniversary, is underscored by an original score and sonic identity created by legendary composer Hans Zimmer. The emotionally rich film is a love letter to the power of cinema, weaving together themes of love, community, and escapism. At its heart is the story of a young boy growing up with the cinema as his lifelong companion. The narrative is brought to life by Zimmer's evocative score, blending Hollywood-style orchestration with 90s nostalgia and Arabic musical elements. As part of Vox's broader 'experience-first' strategy to reconnect with audiences, Create Production oversaw the entire creative process, from script development to full-scale production across eight regional markets. The campaign produced more than 85 assets in a variety of languages, formats, and platforms, ranging from IMAX screens to social media reels. Create also led localisation efforts across four languages and dialects, ensuring cultural resonance throughout the region. Muhammad Ashraf, Senior Producer at Create Production, said: 'Working alongside the Vox Cinemas team to develop a film worthy of Hans Zimmer's signature sound was a true privilege. We set out to craft a narrative that celebrates Vox's magic and elevates the region's sonic identity.' The brand film is currently screening in Vox Cinemas across the Middle East, with additional distribution on digital platforms, social media, and out-of-home advertising. The custom sonic branding developed for the campaign will continue to roll out throughout 2025, becoming an integral part of the Vox experience—from cinema lobbies to customer service interactions. This project adds to Create Production's portfolio of landmark regional campaigns, continuing its track record of high-profile collaborations, including previous work with Zimmer and large-scale productions across the Middle East.
Muscat Daily
15-05-2025
- Entertainment
- Muscat Daily
VOX Cinemas unveils powerful brand video celebrating its role in the magic of movies
Dubai – Just weeks after launching the world's most stunning IMAX screen, VOX Cinemas, the Middle East's largest and most innovative cinema exhibitor, has released its latest brand video, 'Fall in Love with Film'—a moving cinematic story that captures the emotional power of moviegoing and the meaningful role VOX plays in people's lives across the region. More than just a tribute to cinema, the brand video celebrates how VOX Cinemas has become the setting for countless personal milestones—family outings, friendships, and nostalgic returns. It tells the story of one boy's journey through life, anchored in moments spent at VOX Cinemas, where movie nights become something magical. 'At VOX Cinemas, we've been leading the evolution of the cinema experience and the quality offered not just in the region, but on a global scale,' said Ignace Lahoud, CEO of Majid Al Futtaim – Entertainment. 'But the true heart of our story is our customers. For years, they've trusted VOX as the place where memories are made—where laughter, love, and even quiet reflection come to life. This brand video is a tribute to that relationship. We set out to create something that reflects this emotional connection—and through the story, visuals, and Hans Zimmer's unforgettable score, we believe we've done just that.' VOX Cinemas has been shaping unforgettable moviegoing experiences across the Middle East for 25 years, becoming a cornerstone of people's most cherished moments. Though VOX may not have operated in every country for the same amount of time, the brand's emotional connection transcends borders. Many customers across the Middle East remember visiting VOX Cinemas while traveling or on holiday, experiencing the same sense of joy, comfort, and wonder. These moments are not just about watching movies—they're about experiencing something special, together. And that experience continues to evolve. At VOX, every visit feels like your first. Whether it's a new cinematic concept, exclusive content, gourmet dining, or immersive technology, VOX continues to push the boundaries and define what entertainment means in the region. It's not just about going to the movies—it's about creating a moment that stays with you. An essential part of bringing the brand video to life was the music. To match the emotional depth of the visuals, VOX partnered with legendary composer Hans Zimmer, whose original score amplifies the story's emotional arc—from childhood wonder to the nostalgia of shared family traditions. 'We wanted a sound that was cinematic at its core, but unmistakably VOX,' said Hans Zimmer. 'Arabic instruments, Hollywood orchestration, and those unforgettable 90s sounds come together to tell a story that's emotional, timeless, and true to the region. VOX has truly pioneered the cinema experience in the Middle East—a region that is very close to my heart—and I wanted to reflect the role they've played in shaping people's most cherished memories.' Zimmer's original score blends cinematic strings, electric and bass guitars, drums, iconic 90s synths, and a unique fusion of Hollywood-style orchestration with Arabic instruments. The result is a powerful and deeply resonant soundscape that heightens every emotion in the film—from awe and anticipation to nostalgia and love. 'Fall in Love with Film' is more than a campaign—it's a celebration of the role VOX Cinemas continues to play in people's lives. As the brand looks to the future, it remains committed to pushing boundaries, leading innovation, and creating unforgettable moments for generations to come. Here is the link to the video:
Campaign ME
15-05-2025
- Entertainment
- Campaign ME
Video: Hans Zimmer score brings VOX Cinemas' tribute to customers alive
An unforgettable score by Hans Zimmer has breathed life into VOX Cinemas' newly released brand video Fall in Love with Film – a moving cinematic story, which is the brand's tribute to its customers and to cinema. Highlighting the spectrum of emotions involved in going to the movies, and the meaningful role that VOX and cinema plays in people's lives across the region, the brand video showcases several personal milestones and celebrations, including family outings, friendships and nostalgic returns narrated through the story of a young boy's journey through life. Ignace Lahoud, CEO of Majid Al Futtaim – Entertainment, said 'The true heart of our story is our customers. For years, they've trusted VOX as the place where memories are made – where laughter, love and even quiet reflection come to life. This brand video is a tribute to that relationship. We set out to create something that reflects this emotional connection – and through the story, the visuals, and Hans Zimmer's unforgettable score, we believe we've done just that.' Hans Zimmer: The score tells 'a story that's emotional, timeless and true to the region' The film is being screened in cinemas across the region, accompanied by presence on digital platforms such as META, Snapchat, TikTok, Anghami and various streaming services. Additionally, the original score – composed exclusively for the campaign – is being played in cinema lobbies and foyers, as well as through the VOX Cinemas customer service call centre, creating a multi-sensory brand experience at every touchpoint. The selected channels for distribution — cinema, digital and streaming — were chosen because the brand considered them ideal for delivering high-impact audio-visual content. 'We wanted a sound that was cinematic at its core, but unmistakably VOX,' said Hans Zimmer. 'Arabic instruments, Hollywood orchestration, and those unforgettable 90s sounds come together to tell a story that's emotional, timeless, and true to the region. Zimmer added, 'VOX has truly pioneered the cinema experience in the Middle East — a region that is very close to my heart — and I wanted to reflect the role they've played in shaping people's most cherished memories.' Zimmer's original score blends cinematic strings, electric and bass guitars, drums, iconic 90s synths, and a unique fusion of Hollywood-style orchestration with Arabic instruments. The result is a powerful and deeply resonant soundscape that heightens every emotion in the film—from awe and anticipation to nostalgia and love. Planning, execution, rollout and measurement of the campaign The brand film and the larger campaign was executed by Create Productions, which led the filming and production of the brand film, while the Hans Zimmer team composed the bespoke score, adding emotional depth and cinematic gravitas. Spark Foundry handled media planning and buying. Each of the partners worked closely with the VOX Cinemas marketing team, under the leadership of Ashleigh Potts, VP of Sales and Marketing at Majid Al Futtaim Entertainment, to bring the campaign vision to life. The brand film will be rolled out across eight markets in the region, including the UAE, Saudi Arabia, Kuwait, Bahrain, Egypt, Oman, Qatar, and Lebanon. To ensure local resonance, the campaign has been adapted into multiple language versions, including English, Gulf Arabic, Egyptian Arabic, and Saudi dialect. The core concept of the brand film is designed to run over a 12-month period, with tailored iterations planned throughout the year to align with key cultural moments, celebrations, and seasonal campaigns. This ensures sustained relevance and audience engagement across markets. The campaign's success will be measured through a combination of qualitative and quantitative metrics. Key performance indicators include: Brand uplift and recall Growth in market share Digital and earned media impressions, with a target of exceeding 150 million across all channels Engagement rates across social and digital platforms These metrics are monitored in real-time to optimise performance and maximise impact throughout the campaign lifecycle. All in all, Fall in Love with Film aims to be more than a campaign; it intends to be celebration of the role VOX Cinemas continues to play in people's lives. As the brand looks to the future, it stated that it remains committed to pushing boundaries, leading innovation, and creating unforgettable moments for generations to come. CREDITS: Client: VOX Cinemas / Majid Al Futtaim Entertainment Ashleigh Potts, VP of Sales and Marketing Filming and production: Create Productions Original score: Hans Zimmer Media planning and buying: Spark Foundry
