Latest news with #FamilyVideoStore
Yahoo
06-04-2025
- Business
- Yahoo
Family Video Store Expands Operations Under Direction of Filmmaker Evan Deng to Support Independent Filmmakers and Musicians, Strengthening New York Presence
The company scales up its creative production services for the indie music and digital content scene New York, New York--(Newsfile Corp. - April 6, 2025) - Family Video Store, a New York-based creative production company focused on visual storytelling for musicians and independent filmmakers, announced its expansion as it deepens its role in the city's indie music and digital media community. The company is also taking steps to secure its long-term growth through trademark registration and S-Corporation status. Family Video Store Expands Operations Under Direction of Filmmaker Evan Deng to Support Independent Filmmakers and Musicians, Strengthening New York PresenceTo view an enhanced version of this graphic, please visit: Since its founding in 2022 by Asian-American filmmaker Evan Deng, Family Video Store has gained attention for its unique style of music video production. The company has built a reputation for collaborating with hyperpop, indie pop, and emerging BIPOC musicians, helping artists translate their creative vision into visual narratives for digital platforms. With the expansion, Family Video Store aims to work with a broader spectrum of artists, particularly Gen-Z creators who are shaping today's music and content landscapes via platforms such as TikTok, Instagram, and YouTube. "Our approach to music videos is about more than just promotion," said Evan Deng, founder of Family Video Store. "Music videos today shape how an artist is perceived and deepen the bond between artists and their audiences. We want to elevate storytelling and produce work that resonates beyond platforms." Since launching, Family Video Store has provided video production for a range of independent and label-supported musicians. The company has also attracted the attention of many notable labels. These collaborations have positioned the company as a reliable partner for artists seeking to produce music videos that stand out amid the crowded digital space. Cannot view this video? Visit: Family Video Store has become increasingly vital to artists working in genres that rely heavily on visual identity, such as hyperpop, indie pop, and experimental music. By combining traditional filmmaking techniques with experimental visual elements, the company helps musicians and content creators craft videos tailored for maximum engagement across social platforms. The company's work frequently integrates platform-native storytelling styles suited to short-form video, reels, and vertical formats. With the media environment evolving rapidly, especially among Gen-Z audiences, Evan Deng emphasized the importance of adapting to audience behavior. "The future of digital storytelling isn't happening solely through traditional industry structures," he said. "It's happening in real time on platforms like TikTok and Instagram where visuals are central to music discovery and audience connection. We've positioned Family Video Store at the front of that shift." The decision to expand comes at a time when independent musicians face unique challenges, particularly regarding the accessibility of high-quality video production. Budget constraints, paired with the increasing demand for visual content, often limit the options available to indie artists. Family Video Store aims to bridge that gap by offering scalable production services designed for independent creators and labels alike. "Independent artists often need creative, flexible solutions that don't compromise quality," Evan Deng said. "Whether they're viral TikTok sensations or grassroots indie bands, we want to give them access to visual storytelling that amplifies their voices." The company's expansion includes new service offerings beyond music videos. Family Video Store is now entering commercial production, short-form branded content, and cross-platform digital collaborations. This diversification will allow the company to serve a wider range of creative projects while remaining rooted in its core mission of supporting independent voices and underrepresented artists. Additionally, the company's recent move to trademark the Family Video Store name and elect S-Corp status reflects its commitment to professionalizing its operations and securing its place within New York's competitive creative services landscape. According to Evan Deng, the formalization will also enhance the company's ability to partner with larger clients while retaining its focus on independent artistry. As social media continues to influence the music industry, Family Video Store sees an opportunity to help define the next chapter of music video and digital content production. "We're not just reacting to trends," Evan Deng said. "We're working with artists to push creative boundaries and rethink what's possible for independent creators online." With its expansion underway, Family Video Store plans to continue collaborating with musicians, artists, and content creators while adapting to the fast-changing media ecosystem. The company is set to increase production capacity, expand its creative team, and seek additional partnerships with both independent and label-affiliated artists. About Family Video Store Family Video Store is a New York City-based production company specializing in music videos, commercial content, and digital media storytelling. Founded by filmmaker Evan Deng, the company provides creative solutions tailored for today's digital platforms, serving independent musicians, record labels, and content creators. Committed to supporting BIPOC and independent voices, Family Video Store continues to shape the future of music video production. For more information, visit or follow the company on Instagram at Family Video Store is a trademarked name as of January 2025. Contact Info:Name: Evan DengEmail: info@ Family Video StoreWebsite: To view the source version of this press release, please visit
Globe and Mail
18-03-2025
- Entertainment
- Globe and Mail
Filmmaker Evan Deng Deng Expands Family Video Store, Boosting Presence in New York City's Indie Music and Digital Media Scene
The expansion marks a new chapter in the company's evolution as a hub for independent visual storytelling. Asian-American filmmaker Evan Deng announces the expansion of the Family Video Store, a creative production house that has become a key player in New York City's indie music and digital media scene. Known for collaborating with hyperpop and indie pop musicians, Evan Deng's company is widening its reach to support a new wave of Gen-Z artists and filmmakers using platforms like TikTok and Instagram to connect with audiences. Family Video Store, founded in 2022, has immediately gained recognition for its distinctive approach to music video production. The company has worked with indie artists and record labels, providing a platform for emerging musicians and filmmakers seeking high-quality visual content that aligns with their creative vision. Evan Deng, based in New York City, has directed and produced projects for artists such as INJI, Mei Semones, Alice Longyu Gao, Namasenda, 8485, Fish Narc, Sophie Cates, Ravenna Golden, Babebee, Dafna, and Sebii. His work spans multiple genres, from hyperpop to indie pop, and is designed to engage audiences on TikTok, Instagram, YouTube, and other digital platforms. 'For me, music videos are no longer just promotional tools—they shape an artist's identity and strengthen their connection with their audience,' Evan Deng said. 'Family Video Store actually aims to elevate storytelling and produce creative videos that resonate and make a mark across digital and social platforms.' The company's ability to craft compelling visual narratives, according to Evan Deng, has made it a sought-after partner for independent musicians and BIPOC artists aiming to expand their audience. It has also drawn interest from labels such as Epitaph Records and Robbins Entertainment, reinforcing its influence in the industry. Family Video Store has adapted to a shifting media landscape where Gen-Z engagement on platforms like TikTok plays a significant role in an artist's success. The company's expansion includes plans to collaborate with a wider range of musicians, artists, and digital creators while maintaining its core focus on indie artists and filmmakers. Evan Deng, an Asian-American filmmaker, points out that accessibility has always been a key part of Family Video Store's mission. 'Independent artists often face budget constraints in music video production. Our goal is to make high-quality visuals available to artists at all levels,' he said. 'Whether they are viral TikTok sensations or emerging indie artists, we provide them with the resources they need to share their stories.' In response to growing demand, Family Video Store recently filed for an official trademark and elected S-Corp status, which signals its long-term commitment to supporting musicians and visual storytellers. Evan Deng's approach to production blends traditional filmmaking techniques with experimental elements, allowing artists to create content that stands out in an increasingly crowded digital space. Evan Deng says the expansion also comes at a crucial time when social media continues to reshape the music industry. He said platforms like Instagram and TikTok have made visual content an essential part of music promotion, and Family Video Store has positioned itself at the front of this transformation. By working closely with musicians and BIPOC artists, the company is helping shape a new era of digital storytelling. 'Our approach to filmmaking isn't confined to traditional industry structures,' Evan Deng said. 'The future of music videos and digital storytelling is happening in underground music scenes, on Instagram reels, and across TikTok. We're pushing the boundaries of what's possible.' As Family Video Store expands, Evan Deng says he plans to diversify its offerings beyond music videos. Evan Deng is exploring opportunities in commercial production, short-form content, and digital media collaborations. These ventures will enable the company to support a wider range of artists while maintaining its reputation for delivering cutting-edge visual storytelling. Family Video Store continues to build on its success, providing indie artists, musicians, and filmmakers with the tools they need to reach wider audiences. About Family Video Store Family Video Store is a New York City-based music video, commercial, and digital media production company founded by filmmaker Evan Deng Deng. Specializing in storytelling for indie artists, hyperpop musicians, and record labels, the company provides creative video solutions tailored for today's digital platforms. Committed to supporting BIPOC and independent voices, Family Video Store is shaping the future of music video production. For more information, visit or follow the page on Instagram at Family Video Store is a trademarked name as of January 2025. Media Contact Company Name: Family Video Store Contact Person: Evan Deng Deng Email: Send Email Country: United States Website:
