Latest news with #FayeMcCray
Yahoo
13-05-2025
- Business
- Yahoo
Engage for Good and Adyen Launch 2025 Charity Checkout Champions Report, Revealing What's Powering Today's Most Effective Checkout Fundraising Campaigns
SAN FRANCISCO, CA / / May 13, 2025 / Amid division and disruption, the report unveils how today's smartest brands turned micro-moments into meaningful giving Engage for Good, the leading company empowering corporate and nonprofit professionals to create mutually beneficial social impact partnerships, and Adyen, the financial technology platform of choice for leading companies, today announced the release of the 2025 Charity Checkout Champions Report - which highlights point-of-sale fundraising among corporations and nonprofits. This year's report examines 92 total campaigns, with 37 raising at least $500,000 at checkout, offering retailers and nonprofits a clear blueprint for modern charitable giving that resonates with consumers. The seventh biennial Charity Checkout Champions Report underscores a powerful truth: checkout fundraising still works - but only when it's easy, emotionally resonant and well-timed. This year's report shows new momentum in the space and a shift toward trust-driven, community-focused philanthropy. "We wanted this year's report to reflect what's really happening at checkout - not just who raised the most, but how they did it and why it worked," said Faye McCray, Head of Content & Digital Media at Engage for Good. "This is data with integrity, drawn from campaigns that cut through noise with clarity and purpose." This year's report revealed that brands saw stronger results when they launched shorter, timely campaigns tied to current events, seasonal moments or urgent needs like disaster relief and mental health. Another finding showed that consumers were more likely to follow through with giving when the format was easy and simple, acting as a natural part of the purchase experience instead of an interruption. Other key findings include: Nearly 50% of respondents cited time-bound, cause-specific campaigns as the most successful format 81% of top campaigns used set-dollar prompts - offering a fixed donation amount during checkout Top-performing causes for campaigns included mental health, hunger and disaster relief 25% of respondents reported a sales lift during the period in which they ran a fundraising campaign "Checkout fundraising campaigns are the most powerful - and most underestimated - social impact tool in retail. While brands debate purpose in the boardroom, consumers are already engaging with their wallets at the register," said Muneer Panjwani, CEO of Engage for Good. "If you're not fundraising at checkout, you're leaving both impact and loyalty on the table. This report reveals what actually works at checkout to inspire generosity and build loyalty. It's not about playing it safe - it's about doing it smart." The report also highlights a growing interest in local giving, showing that consumers are more inclined to give when causes feel personal, timely and community-based. Meanwhile, despite the ongoing buzz around AI, a whopping 88% of companies noted they don't currently use AI in their checkout giving strategies - signaling a wide-open opportunity for brands to start testing AI now. "Brands around the world are using payments technology to let their customers support causes directly with donations at checkout. With this report, we can help businesses use this tool more successfully, and create a meaningful impact that's good for business and good for the world," said Savannah Lennertz, Senior Impact Partnership Manager at Adyen. "Adyen's Giving technology has helped global brands generate more than $25 million through 35 million individual micro-transactions by making donations-at-checkout frictionless. With our published matching commitment, we stand behind our belief that everyday actions can become engines of global impact." To download the 2025 Charity Checkout Champions Report, please visit About Engage for Good Engage for Good is the leading community of corporate social impact professionals, equipping leaders with the connections, best practices, and support they need to build high-impact partnerships that drive both business and social value. Our offerings include: (1) The Engage for Good Conference - the premier national event convening leaders from Fortune 100 companies and top nonprofits. (2) The Halo Awards - the first and most prestigious honor recognizing excellence in corporate social impact. (3) A thriving membership of 19,000+ professionals working across CSR, ESG, DEI, philanthropy, and purpose. (4) Consulting services for nonprofits seeking to build or grow successful corporate partnerships. (5) Partnerships to help you reach CSR decision makers with your products and services. About Adyen Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. Media ContactBrandy Patton-Millerprforengageforgood@ View additional multimedia and more ESG storytelling from Engage for Good on Contact Info:Spokesperson: Engage for GoodWebsite: Email: info@ SOURCE: Engage for Good View the original press release on ACCESS Newswire Sign in to access your portfolio
Associated Press
13-05-2025
- Business
- Associated Press
Engage for Good and Adyen Launch 2025 Charity Checkout Champions Report, Revealing What's Powering Today's Most Effective Checkout Fundraising Campaigns
SAN FRANCISCO, May 13, 2025 /3BL/ - Engage for Good, the leading company empowering corporate and nonprofit professionals to create mutually beneficial social impact partnerships, and Adyen, the financial technology platform of choice for leading companies, today announced the release of the 2025 Charity Checkout Champions Report — which highlights point-of-sale fundraising among corporations and nonprofits. This year's report examines 92 total campaigns, with 37 raising at least $500,000 at checkout, offering retailers and nonprofits a clear blueprint for modern charitable giving that resonates with consumers. The seventh biennial Charity Checkout Champions Report underscores a powerful truth: checkout fundraising still works — but only when it's easy, emotionally resonant and well-timed. This year's report shows new momentum in the space and a shift toward trust-driven, community-focused philanthropy. 'We wanted this year's report to reflect what's really happening at checkout — not just who raised the most, but how they did it and why it worked,' said Faye McCray, Head of Content & Digital Media at Engage for Good. 'This is data with integrity, drawn from campaigns that cut through noise with clarity and purpose.' This year's report revealed that brands saw stronger results when they launched shorter, timely campaigns tied to current events, seasonal moments or urgent needs like disaster relief and mental health. Another finding showed that consumers were more likely to follow through with giving when the format was easy and simple, acting as a natural part of the purchase experience instead of an interruption. Other key findings include: 'Checkout fundraising campaigns are the most powerful — and most underestimated — social impact tool in retail. While brands debate purpose in the boardroom, consumers are already engaging with their wallets at the register,' said Muneer Panjwani, CEO of Engage for Good. 'If you're not fundraising at checkout, you're leaving both impact and loyalty on the table. This report reveals what actually works at checkout to inspire generosity and build loyalty. It's not about playing it safe — it's about doing it smart.' The report also highlights a growing interest in local giving, showing that consumers are more inclined to give when causes feel personal, timely and community-based. Meanwhile, despite the ongoing buzz around AI, a whopping 88% of companies noted they don't currently use AI in their checkout giving strategies — signaling a wide-open opportunity for brands to start testing AI now. 'Brands around the world are using payments technology to let their customers support causes directly with donations at checkout. With this report, we can help businesses use this tool more successfully, and create a meaningful impact that's good for business and good for the world,' said Savannah Lennertz, Senior Impact Partnership Manager at Adyen. 'Adyen's Giving technology has helped global brands generate more than $25 million through 35 million individual micro-transactions by making donations-at-checkout frictionless. With our published matching commitment, we stand behind our belief that everyday actions can become engines of global impact.' To download the 2025 Charity Checkout Champions Report, please visit About Engage for Good Engage for Good is the leading community of corporate social impact professionals, equipping leaders with the connections, best practices, and support they need to build high-impact partnerships that drive both business and social value. Our offerings include: (1) The Engage for Good Conference — the premier national event convening leaders from Fortune 100 companies and top nonprofits. (2) The Halo Awards — the first and most prestigious honor recognizing excellence in corporate social impact. (3) A thriving membership of 19,000+ professionals working across CSR, ESG, DEI, philanthropy, and purpose. (4) Consulting services for nonprofits seeking to build or grow successful corporate partnerships. (5) Partnerships to help you reach CSR decision makers with your products and services. About Adyen Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. Media ContactBrandy Patton-Miller [email protected] Visit 3BL Media to see more multimedia and stories from Engage for Good
Yahoo
21-03-2025
- Yahoo
BU alumna to discuss career wellness during TEDx Talk
VESTAL, N.Y. (WIVT/WBGH) – A Binghamton University alumna is returning to campus to share her insights on how to not let your work consume your entire life. Faye McCray is a career wellness expert who is currently writing a book about healthy ambition. McCray graduated from BU with a degree in English before going to law school. She's had careers in two high-stress professions: law and the media. McCray encourages people to find time in their lives for other passions that don't require sacrificing your work ambitions. She wants others to question their motivations when they allow their work to dictate most aspects of their life and identity. McCray says a values realignment can bring people peace. 'People who really feel like they're in service of not just the greater good, but their gifts, those things that maybe they've pushed down for a long time. Those passions, those things that make them happy. When they're able to live life in service of those things, it's truly profound just what a difference living your life looks like,' said McCray. McCray says she has fond memories of her time at BU, serving in the Black Student Union and the Hillside Community. She's giving a talk this Sunday during the annual TEDx talk on campus. It runs from noon to 3 in the Anderson Center's Chamber Hall. Tickets are $12. To purchase, click here. NYS Lieutenant Governor speaks at Medicaid rally in Binghamton Nimmonsburg Hillcrest Rotary celebrates 75th birthday PAST donates Green Man to library for installation in Reading Garden BU alumna to discuss career wellness during TEDx Talk After 17-month investigation, Onondaga County deputy whose gunshots killed two teenagers won't be prosecuted by State Attorney General Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
