Latest news with #Febreze
Daily Mail
19 hours ago
- Lifestyle
- Daily Mail
'Cleanfluencers' reveal 10 nifty hacks to keep your house smelling great between deep cleans
No matter how hard you scrub the floors, a house doesn't feel clean until it smells good. This was the idea that FMCG giant Procter & Gamble used to turn its air freshener Febreze from a 'flop' into a billion-dollar brand in the late Noughties - after it initially struggled to find buyers. By scenting the originally odour-less spray - that was designed to eliminate bad smells - the firm saw a massive uptick in sales of Febreze as people incorporated it into their daily lives as the final step of their cleaning rituals. The pleasant scent felt like a reward for their effort - an aspect of human psychology that has fuelled the sales of air fresheners, disinfectants, candles, and diffusers alike while also leading many to come up with their own, free hacks to make homes smell amazing. For instance, UK-based cleaning influencer Carly Wood - who has over 50,000 followers - recently revealed her top secrets for a divine-smelling house in a clip as she confessed 'it's the biggest compliment for me'. And it all starts with the basics, with Carly advising homeowners to deal with their bins as promptly as possible because they 'stink very quickly'. Her next 'old-school' trick is to add a few drops of essential oil to the inside of your toilet tube rolls. This will release the scent every time the roll spins, and you can do this every three-four days to keep your loo smelling delightfully fresh. 2. Set of 3 Honey & Silk Aroma Oils £4.80 Shop Finally, Carly advised pouring your best-smelling disinfectant in the sink, followed by some boiling water, as the scent diffuses through your home. 3. Astonish Zesty Lemon Concentrated Disinfectant 300ml £1.20 Shop Elsewhere, popular 'cleanfluencer' Georgia - who co-hosts The Homebirds podcast - shared her most effective hacks to 'make your home smell BEAUTIFUL' on TikTok last week. Her first trick is to stick felt pads in your drawers and spritz your favourite perfume on it. 4. Argos Home Felt Gard 25mm Round Pads - 16 Pack £1.50 Shop Spraying crease releaser on your bedsheets and duvet covers will keep your bedroom smelling lovely for hours, she added, and popping a dryer sheet into your pillowcases before washing them is also incredibly effective. 5. Lenor Crease Releaser Spray Removes Creases in Fabric, £10.23 Shop 'The next time you find yourself mopping your bathroom, don't just stop at mopping the floor,' she continued. Georgia advised using a floor cleaner with a strong scent, like Astonish's Peony Bloom variant, to swab her bathrooms walls and ceiling as well. 'I kid you not, the smell lasts for days.' 7. Astonish's Peony Bloom floor cleaner £1.09 Shop Meanwhile, one of Australia's best-known home influencers, Chantel Mia, surprised her 1.6 million TikTok followers when she revealed she mopped the tiles in her bathroom using shaving cream to 'neutralise odours'. 8. Gillette Classic Sensitive Shave Foam 200ml £2 Shop In a separate video, she tested different hacks that make her house always smell good and shared the best budget-friendly tricks - including popping two tablespoons of vanilla extract in a baking dish and put it in the oven to 'bake' for a few minutes. 'Your home will smell like cookies,' she revealed. 9. Nielsen Massey Vanilla Extract £7 Shop The Melbourne-based mum also swears by dunking cotton balls in essential oils and placing them strategically around the house including under bin liners. For the tenth tip, it's worth looking into high quality room sprays to upgrade your cleaning routine with minimal effort. Co-founder of cleaning brand Preston Lane Preston Konrad states 'scent is half the battle. 'You know the feeling when you walk into a hotel and everything just smells clean? That's not bleach - it's intentional fragrance. I believe scent is one of the most powerful tools in your cleaning routine. Products that smell amazing instantly make your space feel fresher, even if it's not perfectly spotless.' Preston Lane has rolled out its range of innovative water-based room sprays made without no nasties imbued with scents that will transport you to a sun-soaked European holiday destination. Otherwise, Neom are known for their luxury home fragrances. If you'd like to whip up a DIY scent for your house, Chantel recommended boiling one sliced lemon, four sprigs of fresh rosemary, and one tablespoon of vanilla extract to create a refreshing scene. 'Allow to simmer to fill your home with fragrance,' Chantel wrote and carefully carried the pot of scented water around her home. 'Remember to keep topping up with water throughout the day.' TikTok users were thrilled with the insight, and one woman questioned how the leftovers should be used. 'Distilled water is a great room spray, or with 50/50 white vinegar and water you can make a multipurpose cleaner,' Chantel said. She also said the homemade scent last up to three full days, while a homemade spray would last a few months. 'Going to do that today, hopefully get rid of the foggy smell - all natural as well!' another person wrote in the comments of the video. 'I did this last night and it smelt like Williams Sonoma!' another said.
The Herald Scotland
2 days ago
- Entertainment
- The Herald Scotland
Review: You Won't Break My Soul, Oran Mor, Glasgow
⭐⭐⭐ When Beyoncé came to Murrayfield in 2023 as part of her Renaissance tour, the bootylicious diva caused a sensation. Beyond the show itself, there was likely plenty of drama for her fan base who worship at her feet, and not just among the single ladies either. Take Jordan and Russell. The neon pink boudoir that passes for the living room of these gay best friends in JD Stewart's new play for A Play, a Pie and a Pint's lunchtime theatre season may be a shrine to their queen, but it also requires an overload of Febreze to clear the body odours that hang around. Read more: Partly responsible for these is the bit of rough trade Jordan who has just beat a hasty retreat with two stolen tickets in hand. When Russell gets home, the pair's despair at their loss sees them embark on a quest for replacements that takes them from their friend Sooz's cafe to the local cop shop that seems to be run by a refugee from the Village People. Finally, they enter a drag contest at real life Glasgow nitespot, Delmonica's, where first prize might just get them to the show. So far so camp in Laila Noble's production, in which Jamie McKillop and James Peake rise to the occasion as Jordan and Russell, who reaffirm their personal bond as they revive their olds double act on stage. Aided by Kaylah Copeland as Sooz, and with an extra special guest in the house, the inevitable floor show all this has been leading to is delivered with glamtastic abandon in a play that goes beyond its initial japes to a more serious look at friendship, staying true to oneself and the restorative powers of a life on stage for these destiny's children in waiting.
Yahoo
15-05-2025
- Lifestyle
- Yahoo
Every Sports Household Needs This Game-Changing Product For an Instant Refresh
Youth sports are awesome—kids learn teamwork, hustle and how to lose without crying (well, mostly). The games are fun, the jerseys are cute and hey, they're off screens! But it's also a part-time job for parents. There's the endless driving, not to mention the mystery of where the other field is (why is it always so hard to find?). And let's not forget the sports stench. Because, yes, sweat is a real thing. And sweat combined with grimy practice uniforms and mud-covered cleats is a really gross cocktail of odors. Seriously, no amount of cleaning can completely get rid of the youth sports smell.I've been hesitant to use a fabric spray during even the gnarliest of soccer seasons because I always worry it will blend with the existing odors, not actually take care of them. And then you basically have perfumed sweat stank, which might even be worse than the original odor problem. But then I finally waved the white flag, surrendering to the pull of the fabric spray shelf of the cleaning aisle. Honestly, I wish I hadn't waited so long. Febreze Touch Fabric Spray has really been a game-changer in my house. I use it on our couch, the kids' soccer bags and pretty much anything upholstered in the bedroom that my teen sons share. It isn't overpowering at all, which I like. But it does smell fresh and clean (I've been using the Ocean scent) without seeming like its trying too hard. And if an Ocean fragrance isn't your vibe, there's also Mountain (with notes of alpine, wildflower and cedar) and Fresh (think crisp and airy) available. Apparently I'm not the only person who has gone all-in on this spray. Every review on of the product sounded like it could have been me. I see you, fellow Febreze family."I like this fabric spray," said one Walmart shopper. "I feel like it's a more lightweight and less headache-inducing version than the usual fabric sprays. Sometimes they can give a bit of an allergy because it's strong. I like this because it gives you the scent, in a less intense version. I love the ocean scent, it's unisex but very watery, crisp, fresh, airy, etc. The touch version is a more 'comfy' version than the plugin I have of this scent." So, there you have it, you don't just need to take my word for it. And, for the record, I already have another bottle for our minivan because that poor car takes a beating going to and from games and practices. Now it can smell just a little fresher.
Press and Journal
29-04-2025
- Business
- Press and Journal
How Aberdeen bacteria collection is tackling world's biggest problems
A pioneering lab in Aberdeen that stores some of the world's most useful bacteria has received a £1.7 million investment to scale its operations and tackle some of today's most urgent scientific challenges. Dyce-based biotech lab NCIMB is home to the UK's largest bacterial culture collection, the National Collection of Industrial, Food and Marine Bacteria. These microscopic powerhouses drive innovation across industries — from pharmaceuticals and sustainable technologies to food safety and even the science behind keeping your home smelling fresh, thanks to products like Febreze. NCIMB plays a key role in preserving and supplying them from its £4m purpose-built base in Wellheads Industrial Estate. The funding, from Maven Capital Partners and the Scottish National Investment Bank, will support NCIMB's ambitious growth plans. Opened in 2023, the state-of-the-art premises feature advanced microbiology labs, cold storage, and molecular suites. Dr Edward Green, NCIMB's chief executive, said the investment would allow the business to meet growing demand and create new local jobs. 'The funding is transformational for the business, allowing us to scale in the north-east of Scotland and better support our customers' needs in life sciences,' he said. 'It allows us to deliver our long-term vision to deploy our unique microbial platform to deliver impactful biotechnology solutions addressing grand societal challenges including decarbonisation, climate change, food security and healthy living.' The company plans to grow its team from 23 to 30 employees by the end of this year. Founded in 1982 with the University of Aberdeen's original bacteria collection — which dates back more than 75 years — NCIMB now holds over 10,000 strains. Many of these microbes are already used to produce everyday essentials, such as antibiotics, food ingredients, and industrial enzymes. 'It has been collected over many decades and serves as a national reference collection for anyone who wants to get hold of a microbial strain, primarily for some beneficial purpose,' added Dr Green. 'We have only scratched the surface in terms of the ways microbes can be used to benefit mankind and tackle many of the big issues faced by society, including climate change, food security and healthy ageing. 'It is incredibly lucky that somebody had the foresight to establish this collection of industrial, food and marine bacteria.' The Maven team was first introduced to NCIMB at an IFS Roadshow in Aberdeen, hosted by the British Business Bank. This latest investment is intended to help NCIMB generate more revenue from its collection and grow the business, with future spin-out companies expected. Dr Green added: 'We want to make our collection more accessible, more useful and get it out to more people than we currently do – in a format that I think de-risks for the end-user.' The investment will allow NCIMB to grow its microbiology services, expand its specialist licensing business, and develop new offerings that help customers choose and use the right bacterial strains for their needs. David Milroy, partner at Maven said NCIMB is uniquely positioned to meet growing demand for contract research organisation's with deep domain expertise. He added: 'We are delighted to join the team at this point in the company's journey and look forward to helping them further scale the business.' Alastair McMillen of the Scottish National Investment Bank said: 'As an impact investor, we are attracted to NCIMB's commercial potential as well as the innovation it can unlock to address global challenges such as climate change and food insecurity.'
Yahoo
09-04-2025
- Lifestyle
- Yahoo
Febreze Reveals Vanilla Suede as its 2025 Scent of the Year
A Blend of Fragrances that Evokes Feelings of Comfort and Indulgence CINCINNATI, April 09, 2025--(BUSINESS WIRE)--Trade FOMO for JOMO with Febreze's fourth annual Scent of the Year, Vanilla Suede. Embrace the joy of missing out and the comfort of your own home with an enchanting scent experience that creates a sanctuary for homebodies and hostesses alike. From Febreze's new Blends Collection, Vanilla Suede instantly transforms any night at home into a luxurious staycation. Featuring a complex but complimentary blend of brushed mahogany, gold amber, and smoked vanilla, Vanilla Suede is grounded in familiar warm aromas with an unexpected, elegant twist. The stability of mahogany, combined with the luxurious warmth of amber and vanilla, evoke feelings of both comfort and indulgence, elevating any room, aesthetic, or vibe. "Amidst the chaos of everyday life, we're seeing a rise in self-indulgence and a desire to take back control of our spaces," said Febreze master perfumer Rafael Trujillo. "People are looking for reasons to spend more time at home, whether that means hosting friends or curating the perfect night in and Vanilla Suede helps them do just that: transform any space into a personal oasis." Every year, Trujillo and the Febreze Fragrance Group, a special division within P&G's Innovation Foresight of Fragrance and Ingredients, design the Scent of the Year to reflect how consumers are feeling and the scents they are craving most in their homes. This year's research and global-trend forecasts found that Americans are collectively focusing on the desire to slow down and take refuge in our homes, which inspired lead perfumer, Michelle Hagen to curate and develop the inspiring Vanilla Suede scent. With this year's emphasis on elevated comfort and embracing everyday luxuries, Vanilla Suede creates a mood that encourages both relaxation and extravagance in every room of your home. Available in Febreze AIR, Vanilla Suede provides as instant luxurious upgrade and an always-on elegant scent in Febreze PLUG. For a totally customized 24/7 scent experience, use Febreze PLUG Vanilla Suede with the Febreze PLUG Scent Booster. Febreze's Vanilla Suede products are available online and at major retailers nationwide starting at an MSRP of $3.99*. To learn more about the 2025 Scent of the Year, visit *Pricing is at sole discretion of the retailer. ABOUT FEBREZE In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&G's portfolio of household brands and bring innovative products to market. ABOUT PROCTER & GAMBLE P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. View source version on Contacts Procter & GambleEsra Yeksek, 415-320-2869yeksek.e@ orM BoothRachel Koggan, 973-464-6469rachelk@ Sign in to access your portfolio
