Latest news with #FelicityJones
Time of India
21-05-2025
- Business
- Time of India
Should ads carry ‘made with AI' labels?
HighlightsMeta has introduced labels such as 'Made with AI' for photos on its platforms to address concerns about misrepresentation and distinguish between authentic and edited content. Industry experts are debating whether advertisements should also carry AI disclosure labels, with opinions divided on the importance of transparency versus potential distraction from the core message. Some advertising professionals view the use of AI as an evolution of existing creative practices rather than something that necessitates labeling, arguing that the focus should remain on creativity and ethical considerations. Last year, Meta began tagging photos uploaded on to its platforms with labels such as 'Made with AI' or 'AI Info'. The latter refers to images that were not necessarily created by artificial intelligence, but which might have used AI-powered tools in the editing process. After the Oscar-winning film The Brutalist received backlash for using AI to refine the Hungarian dialogue spoken by actors Adrien Brody and Felicity Jones, the Motion Picture Academy was reportedly considering changing its Oscar submission requirements to make disclosures around the use of AI mandatory. The Academy currently offers filmmakers and studios an optional disclosure form for AI use. Brand Equity asked those in the industry if the same rules should also apply to advertisements. Rahul Mathew, CCO, DDB Mudra Group 'The whole 'Made with AI' debate is because there is a lot of misrepresentation happening through AI. Tools have become so good that we need 'Made with AI' labels on social media content to distinguish between what is true and what is false. 'However, in advertising , the debate is more around AI copyrights rather than what is created using AI. AI uses references from the online space, so it could pick up stuff from an artist and incorporate it into the final design. A lot of debate in the creative space is around how much credit do we give AI. This raises attribution questions, particularly for awards such as Cannes Lions and D&AD, which require AI disclosures. 'Do we need to tell the consumer that an ad film or a static creative was made using AI? Do they even care? They don't. As an industry, we care because it's our work and it involves people who need to be credited. Or we need to justify it to clients in our specs or campaign budgets. But consumers really don't care if you use AI or not. They only react to what you give them as stimuli.' Tavleen Bhatia, chief marketing and revenue officer, Cleartrip 'In today's cluttered advertising landscape, relevance, speed and personalisation are essential for effective marketing, and AI is increasingly helping us achieve all three. Whether we are optimising content across platforms or tailoring experiences for individual travellers, AI has become a powerful tool for enhancing how we engage with our audience. 'The idea of labelling ads as 'Made with AI' deserves an industry-wide debate. I agree that transparency is important and platforms need to be able to stop proliferation of threats like deep fakes, but when AI is used behind the scenes to improve efficiency or scale content, such labels might distract from the core message rather than add value. 'For us, the focus is on using AI ethically and intentionally, to incrementally add value to our original ideas. In that sense, AI shouldn't lead the way; it should simply guide the way, humanising existing work that resonates with the audience rather than descending into a black hole of discussion about AI vs humans.' Ritu Sharda, partner and CCO, Pravis Growth Partners 'We've been living in the world of air brushed visuals, touched up faces and colour corrections. In advertising, the object on screen is occasionally made to look much bigger than it is, and sometimes, people are made to shed pounds. 'Advertising has created, lived and served up a world which is a better version of real. Or sometimes not real at all. And we've all accepted that and never needed to call it out. 'For me, creating with AI is an upgrade on what we've been doing for the longest time. As long as it's made with creativity and is ethically right, we don't need an AI label on it.'
Gizmodo
19-05-2025
- Entertainment
- Gizmodo
Tony Gilroy Has an Excellent Reason Why Jyn Erso Didn't Pop Up in ‘Andor'
When you finish watching season two of Andor, the natural next move is to dive right into Rogue One: A Star Wars Story, the movie that introduced Diego Luna's Cassian Andor to the galaxy far, far away. But he's not actually the lead character in the 2016 film—that distinction goes to Felicity Jones' Jyn Erso, daughter of reluctant Death Star architect Galen Erso. And while Andor leads right into Rogue One, and the two stories share many of the same characters, Andor creator Tony Gilroy made the call that Jyn wouldn't be among them. In fact, he never even considered that Jyn would show up in the Andor finale, according to a new interview with Entertainment Weekly. 'I tried to sketch some versions along the way of what we would do,' Gilroy explained. 'Episode 12 is very unique … we are not trying to hype anything in 12. We always knew it was going to be not a low energy, but a different kind of episode.' Gilroy did briefly consider bringing more Rogue One characters in—Danny Mays' Tivic the informant, for instance, who's killed by Andor early in Rogue One, and maybe even Mads Mikkelsen's Galen Erso—before thinking better of it. 'In the end, I realized if people didn't absolutely have to be there, they shouldn't,' Gilroy reasoned. 'And it would've been lame to bring Jyn back as a cameo. That would've been really disrespectful in a way. I'd rather honor Rogue and keep it straight.' He's also well aware that Rogue One fans are now re-evaluating their view of Jyn and Cassian's relationship. With Andor fleshing out the relationship between Bix (Adria Arjona) and the doomed rebel, including their baby glimpsed at the end of the Disney+ series, it seems highly likely Andor wasn't falling for Jyn while they plotted to steal the Death Star plans after all. 'People who thought that was the love of his life are going to have to reorient their thinking,' Gilroy joked.
Economic Times
16-05-2025
- Entertainment
- Economic Times
The Brutalist: Oscar-winning film's streaming release date, where to watch, star cast and storyline
Streaming Release Date, Where to Watch Star Cast Oscar Nominations and Wins Live Events Storyline Production Team FAQs (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The Brutalist will be available for streaming from May 16. It will also air on HBO on May 17. The film recently won three Academy Brutalist, directed by Brady Corbet, will stream on Max from May 16. It will also be shown on HBO's cable channel on May 17 at 8:00 p.m. Eastern Brody plays the lead role in the film. He won his second Oscar for best actor. Other actors in the film include Felicity Jones, Guy Pearce, Joe Alwyn, Raffey Cassidy, Stacy Martin, Emma Laird, Isaach de Bankolé, and Alessandro Nivola. Felicity Jones and Guy Pearce were also nominated for supporting Brutalist received 10 nominations at the Academy Awards. It won three Oscars. These were for best actor, original score by Daniel Blumberg, and cinematography by Lol Crawley. Other nominations included best director, supporting actor, supporting actress, original screenplay, editing and production film tells the story of László Toth, an architect from post-war Europe. He comes to America to start again. He also tries to rebuild his marriage with Erzsébet, his wife. They had been separated due to war and changing political conditions. László settles in Pennsylvania. There, he meets Harrison Lee Van Buren, a wealthy industrialist. Van Buren notices László's skill in architecture. László begins to build under his guidance. However, the journey comes with Corbet directed and co-wrote the film with Mona Fastvold. They also worked on the production. Producers include Trevor Matthews, Nick Gordon, Brian Young, Andrew Morrison, Andrew Lauren and D.J. can stream The Brutalist on Max from May 16. It will also air on HBO on May 17 at 8:00 p.m. Eastern film follows architect László Toth as he starts a new life in America after World War II and deals with personal and professional struggles.
Gizmodo
09-05-2025
- Entertainment
- Gizmodo
Here's Why Rogue One's ‘Rebellions Are Built on Hope' Got Its Payoff in Andor
Cassian Andor's purpose as a messenger, as foretold by the Force healer, comes into play in one pivotal moment in this week's Andor. As Ghorman falls, the bellhop that assisted him earlier in the season, Thela (Stefon Crepon), delivers 'Rebellions are built on hope' as a core moment for him to carry and share It totally gives new meaning to its canon when Cassian says it in Rogue One: A Star Wars Story to Jyn Erso (Felicity Jones), and it came about thanks to show creator Tony Gilroy's son. In an interview with Entertainment Weekly, the showrunner said that when it was said in Rogue One, he assumed it was just already a thing in the Star Wars lore. 'My son is a big Star Wars fan, and he often comes to the house and busts my balls at the computer about how little I know,' Gilroy admitted. 'One day he's there at the house and he's goofballing on me, and he's like, 'Well, who's going to introduce 'rebellions are built on hope?'' He continued, 'And I go, 'What do you mean?' … He goes, 'Well, in Rogue One, Diego [Luna, who plays Andor] says it. And [Felicity Jones' character] Jyn repeats it.' And I go, 'Well, isn't that from somewhere?' He goes, 'No, man, what are you talking about? You better figure that out.'' Which meant the master scribe of this Star Wars era had to think quickly, so he gave it to Thela with the Ghorman backdrop fully solidifying its purpose. 'The hotel clerk is such a groovy little character,' he said, and quipped about the Easter egg moment, 'it definitely comes from my son busting me on not having it in earlier [scripts]. I was like, 'Good catch.''
Forbes
22-04-2025
- Entertainment
- Forbes
‘Andor' Season 2 Arrives With Near-Perfect Critics' Rating
"Andor" Season 2 partial poster. The second season of the Disney+ Star Wars spinoff series Andor is being showered with praise from Rotten Tomatoes critics. Andor, of course, is a prequel series to the hit film Rogue One: A Star Wars Story, which was released in theaters in 2016. In the film, Jyn Erso (Felicity Jones) and Cassian Andor (Diego Luna) are among a group of resistance fighters on a mission for the Rebel Alliance to steal design plans for the evil Empire that contain a weakness that makes the powerful weapon vulnerable. Directed by Tony Gilroy, Andor Season 1, which consisted of 12 episodes, was released in 2022. Andor Season 2, which also consists of 12 episodes, will debut on Disney+ with the first three episodes on Tuesday. 'The official summary for Andor Season 2 partially reads, 'The second season takes place as the horizon of war draws near and Cassian becomes a key player in the Rebel Alliance. Everyone will be tested and, as the stakes rise, the betrayals, sacrifices and conflicting agendas will become profound.' In addition to Luna, the cast for Andor Season 2 includes Stellan Skarsgård, Genevieve O'Reilly, Denise Gough, Kyle Soller, Adria Arjona, Alan Tudyk, Faye Marsay, Varada Sethu, Elizabeth Dulau, Ben Mendelsohn and Forest Whitaker. The review embargo for Andor Season 2 lifted on Monday and the series to date has earned a 98% 'fresh' rating from Rotten Tomatoes critics based on 55 reviews. The RT Critics Consensus for Season 2 of the Star Wars series reads, 'Investing startling conviction and gravity into the Star Wars sandbox, Andor's superb second season lights a fire of rebellion that heats up the screen.' Kelly Lawler of USA Today is among the top critics on RT who give Andor Season 2 a 'fresh' rating, writing, 'The second season is a deeply affecting narrative about love, sacrifice and belief that is desperately dark, even if Star Wars fans know that eventually, the good guys will win.' Nick Schrager also gives Andor Season 2 a 'fresh' rating on RT, writing in The Daily Beast, 'Thrillingly intricate, suspenseful, tragic and hopeful, it fulfills the promise of the galaxy far, far away, telling a uniquely nuanced, mature, and gripping story that's at once distinct from, and yet inherently wedded to, the Skywalker Saga.' Another top critic lauding Andor Season 2 on RT is Sophie Butcher of Empire Magazine, who writes in her 'fresh' review, 'The blood of this iconic franchise — the heart, the values, the triumph over evil — runs through its veins. It will make you fall in love with Star Wars, whether for the first time or the 50th.' Also joining most of the top critics in praise of Andor Season 2 on RT is Alison Herman of Variety, who writes, 'With Season 2, Andor cements itself as the gold standard of what modern Star Wars can be.' The only 'rotten' review from the top critics on RT comes from Barry Hertz of the Globe and Mail, who writes, 'Could a second (and final) season of Andor live up to the level and intensity of storytelling already set by [director Tony] Gilroy? To borrow the syntax of a franchise-favorite hero: largely, no, the answer is.' Andor Season 2 will begin streaming on Disney+ at 9 p.m. ET/6 p.m. PT with the release of the first three episodes. The remaining episodes will be released three at a time every Tuesday through May 13.
