18 hours ago
Ferragamo's Soft Bag Lands in Cairo
Ferragamo's Soft Bag Lands in Cairo
Now available in Cairo, Ferragamo's Soft Bag brings curved volume, crafted leather, and design fluency to Egypt's fashion set.
Ferragamo's Soft Bag - fresh off its global Spring/Summer 2025 campaign, 'The Birth of a Crush' - has arrived in Egypt, available at Ferragamo First Mall, the Downtown Katameya Mall flagship, and online via
Sculpted from semi-glossy nappa leather and velvety suede, the Soft Bag balances curve, volume, and control. Pleated sides add depth. A single metal piercing detail draws the eye, reinforcing the form without interrupting the flow.
Reimagined by Creative Director Maximilian Davis from an archival silhouette, the bag carries the imprint of Ferragamo's legacy through a thoroughly modern lens. Designed in three sizes, it adapts fluidly, complete with foldaway double handles and a detachable shoulder strap.
Color options speak to seasonal confidence: black, brick, and concrete. Each shade works as a quiet signature, designed to move easily through long days, soft evenings, and everything in between.
The materials do the storytelling. Every texture - whether smooth, matte, or velvet-finished - reflects the house's commitment to Italian craftsmanship at its most intimate and precise.
Alongside the Soft Bag, Cairo boutiques are carrying the brand's signature pieces, from Gancini loafers and Hug bags to reversible belts, silk scarves, and fine accessories. The arrival of the Soft Bag also expands Ferragamo's footprint in Egypt. With dedicated spaces at First Mall and the Downtown Katameya Mall flagship, as well as access through the brand's newest designs now sit directly within reach of Cairo's most discerning fashion audience.
