Latest news with #Ferragni
Fashion Network
01-06-2025
- Business
- Fashion Network
Chiara Ferragni deploys new brand structure and strategy
Fenice, the Chiara Ferragni brand's parent company in which the eponymous Italian fashion influencer holds a 99% stake, has announced a 'complete overhaul' of the brand. The company's 2024 financial statement will be approved by the end of June. In a press release, Ferragni said that 'this restyling is part of our long-term strategic vision to revive the brand's positioning and strengthen its market presence.' The influencer has fully underwritten a share capital increase for Fenice worth €6.4 million, thus taking control of the company in which she holds a stake of nearly 99%. The operation 'shows Ferragni's determination and commitment to relaunching and growing the company, a unique example of female entrepreneurship in Italy,' and emphasises how 'a successful celebrity can invest in her company's future through concrete and targeted initiatives.' The Chiara Ferragni store in Rome is set to close as part of the measures announced by Fenice to comprehensively overhaul the brand. The store closure, as well as the liquidation of the Fenice Retail subsidiary, is designed to achieve 'a more efficient resource allocation,' said Fenice, with the aim of 'streamlining our corporate structure and focusing on the areas of the highest strategic value.' At the same time, Fenice said it is assessing 'a strategic retail distribution plan' involving a rethink of its online and offline commercial approach, with the aim of 'increasing [Chiara Ferragni's] presence on digital channels and optimising the brand's performance in physical stores.' The plan 'aims to ensure a more granular and targeted retail footprint, responding to the needs of an ever-changing market.' The company's 2024 financial statement will be approved by the end of June, and according to Fenice it will be 'fully consistent' with the results reported on November 30. The brand is, therefore, 'looking to the future with renewed confidence, ready to undertake a new phase in which it will expand and strengthen, bolstered by the resources it has recently acquired.' The plan's deployment will be 'already visible' by H2 2025, in accordance with 'Fenice's principles of maximum transparency and reliability.' At the same time, the 'new strategy's first practical effects' will begin to make themselves felt, marking a 'new positive phase for the company.'
Fashion Network
01-06-2025
- Business
- Fashion Network
Chiara Ferragni deploys new brand structure and strategy
Fenice, the Chiara Ferragni brand's parent company in which the eponymous Italian fashion influencer holds a 99% stake, has announced a 'complete overhaul' of the brand. The company's 2024 financial statement will be approved by the end of June. In a press release, Ferragni said that 'this restyling is part of our long-term strategic vision to revive the brand's positioning and strengthen its market presence.' The influencer has fully underwritten a share capital increase for Fenice worth €6.4 million, thus taking control of the company in which she holds a stake of nearly 99%. The operation 'shows Ferragni's determination and commitment to relaunching and growing the company, a unique example of female entrepreneurship in Italy,' and emphasises how 'a successful celebrity can invest in her company's future through concrete and targeted initiatives.' The Chiara Ferragni store in Rome is set to close as part of the measures announced by Fenice to comprehensively overhaul the brand. The store closure, as well as the liquidation of the Fenice Retail subsidiary, is designed to achieve 'a more efficient resource allocation,' said Fenice, with the aim of 'streamlining our corporate structure and focusing on the areas of the highest strategic value.' At the same time, Fenice said it is assessing 'a strategic retail distribution plan' involving a rethink of its online and offline commercial approach, with the aim of 'increasing [Chiara Ferragni's] presence on digital channels and optimising the brand's performance in physical stores.' The plan 'aims to ensure a more granular and targeted retail footprint, responding to the needs of an ever-changing market.' The company's 2024 financial statement will be approved by the end of June, and according to Fenice it will be 'fully consistent' with the results reported on November 30. The brand is, therefore, 'looking to the future with renewed confidence, ready to undertake a new phase in which it will expand and strengthen, bolstered by the resources it has recently acquired.' The plan's deployment will be 'already visible' by H2 2025, in accordance with 'Fenice's principles of maximum transparency and reliability.' At the same time, the 'new strategy's first practical effects' will begin to make themselves felt, marking a 'new positive phase for the company.'
Fashion Network
30-04-2025
- Business
- Fashion Network
Chiara Ferragni now owns 99% of her namesake brand
'Congratulations Chiara. I'm letting you know that from this moment on, you own 99% of the company behind your brand.' That was the message Chiara Ferragni shared on social media, announcing that she now controls 99% of her eponymous brand. The announcement marks a pivotal moment for Ferragni and her business empire, which has been under intense scrutiny following the 'pandoro-gate' scandal. Fenice Srl, the company that manages her brand portfolio, saw revenue collapse from €12 million to €2 million in one year. The company narrowly avoided bankruptcy after completing a €6.4 million capital increase in March. The transaction was approved by Sisterhood — Ferragni's holding company, which already owned 32.5% of Fenice — and by Alchimia, the investment firm owned by Paolo Barletta, which held 40%. Pasquale Morgese, who owned the remaining 27.5%, did not participate in the operation. In a post on Instagram, the digital entrepreneur described the moment as a fresh start. 'This is more than just shares or percentages — it's a beginning,' Ferragni wrote. 'This decision is a concrete step. It's the choice to reclaim my story, without delegating, without pretending everything is fine when it's not. It's about embracing both the responsibility and the opportunity to lead, to make decisions, and to drive change. For the first time, I feel free to move forward with my brand and my name.' She continued: 'I don't want to tell a fairytale — fairytales aren't real. But I do know I'm working to build something new, with effort, clarity, and accountability. I'm not here to present a perfect rebirth — I'm not living one myself. I'll share the real story: filled with highs and lows, imperfect, and mine. That's the only honest place to begin again.'
Indian Express
28-04-2025
- Indian Express
Opinion Green chillies as ‘lip plumpers' and other damaging lies of social media influencers
In today's digital age, influencers hold significant power in shaping perceptions and lifestyles, especially among Gen Z and millennials. Yet, behind the glittering facades, a disturbing pattern has emerged: Fabricated lifestyles crafted to attract attention, boost follower numbers, and profit from misleading content. The US experienced a widespread influencer confession trend ahead of a 'possible' TikTok ban. High-profile TikTok stars shocked followers by openly admitting their content was fabricated. Lexi Hidalgo, known for her cozy morning 'coffee talks' with 2.7 million followers, confessed she never drank the coffee featured in her videos. Similarly, DIY (Do It Yourself) influencer Kaeli Mae, who amassed 14 million followers, admitted to never using the unique ice cubes she showcased. Even TikTok's top star, Charli D'Amelio, clarified past deceptive posts, leaving fans feeling betrayed. These confessions generated millions of reactions, intensifying debates around authenticity and influencer responsibility. Another case emerged in December 2024 when Victoria 'Woah Vicky' Rose, staged a kidnapping in Nigeria for attention. After creating panic with ransom demands, Vicky casually revealed the kidnapping was a prank, prompting widespread backlash for trivialising serious issues. Her controversial stunt underscored the extreme lengths influencers may go for online clout. In Italy, Chiara Ferragni, with a massive 28 million Instagram followers, faced criminal charges in early 2025 for misleading charity claims. Ferragni marketed Christmas cakes and Easter eggs claiming proceeds supported a children's hospital. Italy's competition authorities fined Ferragni €1.1 million, demanding additional compensation for affected charities. Her case became a stark reminder of the real-world consequences of influencers exploiting goodwill. France was also affected by influencer fraud through the case of 'Swagg Man', who portrayed himself as a luxury-obsessed crypto millionaire. His lavish lifestyle, flaunted across Instagram and TikTok, attracted thousands of young followers whom he defrauded of €1.8 million through fake crypto and real estate investments. His eventual arrest spurred French lawmakers into passing the groundbreaking 'loi influenceurs' in 2024, introducing strict regulations to curb influencer deception, especially in cryptocurrency and luxury lifestyle promotions. While Western cases often featured sensationalised individual incidents, India's influencer disinformation landscape reveals a deeper systemic problem, intertwined with the allure of quick wealth and luxury. Notably, influencers increasingly promote crypto trading platforms and gambling apps. Young followers, largely Gen Z and millennials, were often left financially devastated by losses. Finance influencers aggressively marketed cryptocurrency, presenting unverified claims of overnight wealth, exacerbating financial instability among youth. Influencers frequently promoted gambling apps disguised as 'gaming' platforms, enticing impressionable young audiences with promises of easy winnings. These promotions often hid the addictive and financially devastating nature of gambling. The deceptive glamour around luxury lifestyle in India extends beyond cryptocurrencies. Influencers regularly stage elaborate photoshoots with rented luxury cars, mansions, and expensive accessories, creating a facade of opulence. This deceptive practice has surged, misleading young Indians into chasing unattainable lifestyles. A Digital Marketing Institute (2024) survey found that 60 per cent of consumers trust influencer recommendations. Misuse of the Indian influencer landscape goes further, with cases of influencers selling counterfeit luxury products and promoting health and wellness scams. Fake cosmetic products and fraudulent supplements promising unrealistic health benefits have flooded social media, misleading consumers and risking public health. Another alarming practice involves Indian influencers purchasing photos and videos from agencies to fake attendance at high-profile VIP events. In 2024, a Bengaluru -based woman exposed services that allow influencers to buy curated content from exclusive events, falsely creating the illusion of attending luxury concerts and gatherings. This phenomenon, described as 'dystopian' highlights how pervasive and elaborate influencer disinformation has become. Further demonstrating dangerous influencer disinformation, beauty influencer Shubhangi Anand created outrage with her 'natural lip plumper' video, encouraging followers to rub raw green chillies on their lips. Her video, amassing over 22 million views, alarmed medical professionals and fans alike, leading major news outlets to condemn such reckless advice. This incident exemplified how influencer misinformation in India is not just financially damaging but also physically harmful. Recognising these growing issues, the newly formed self-regulatory India Influencer Governance Council (IIGC), released a comprehensive Code of Standards for Indian influencers in April 2025. The global phenomenon of influencer lifestyle disinformation undeniably carries significant implications. While shocking admissions and high-profile scandals in the US and Europe command headlines, India's subtler but pervasive issues involving crypto scams, gambling promotions, and fabricated luxury lifestyles may inflict deeper societal damage. Young followers worldwide face increasing mental health risks, financial losses, and physical harm due to misleading influencer practices. Combating influencer-driven disinformation requires proactive efforts from social media platforms, regulators, and audiences alike, fostering a culture prioritising authenticity and responsible content creation.
Yahoo
29-01-2025
- Entertainment
- Yahoo
Milan court to try influencer Chiara Ferragni for fraud over charity claims
MILAN (Reuters) - Milan prosecutors on Wednesday sent Italian fashion influencer Chiara Ferragni for trial on fraud charges over allegedly misleading charity claims linked to sales of a Christmas cake and Easter eggs, her lawyers and judicial sources said. The trial was scheduled to begin on Sept. 23 at a court in Milan. For crimes such as fraud, prosecutors can under Italian law directly order a trial without asking a judge for a preliminary hearing. In a statement, Ferragni, 37, called the accusations "deeply unfair", adding that she believed "sincerely that it was not necessary to hold a trial to prove that I never cheated anyone". See for yourself — The Yodel is the go-to source for daily news, entertainment and feel-good stories. By signing up, you agree to our Terms and Privacy Policy. A definitive conviction could result in a sentence of between one and five years. Ferragni, who has nearly 29 million followers on Instagram, was fined almost 1.1 million euros ($1.14 million) in 2023 by Italy's competition authority (AGCM) over sales of Ferragni-branded Pandoro Christmas cakes with packaging mentioning a children's hospital. She also agreed last year to pay at least 1.2 million euros to a children's charity to settle the case concerning sales of Ferragni-branded Easter eggs. "We remain firmly convinced that this matter has no criminal relevance and that every controversial element has already been addressed and resolved before the AGCM," her lawyers Giuseppe Iannaccone and Marcello Bana said in the statement. In the case of the Ferragni-branded Pandoro, the allegation was that consumers had been duped into thinking that by buying those cakes they were contributing to charity for a children's hospital, the Turin-based Regina Margherita paediatric hospital. Pandoro is an alternative to the more famous panettone. In the Easter eggs case, the influencer is charged with misleading buyers into thinking they were supporting the "I Bambini delle Fate" children's charity. Ferragni, who was facing a slew of negative publicity and cancelled partnerships with other firms, admitted in Dec. 2023 to "a communications error", while Italy's government, in direct response to the controversy, tightened rules on charity giving.
