Latest news with #FieryDragonMozzarellaFries
Yahoo
23-05-2025
- Entertainment
- Yahoo
Burger King Fans Want ‘One of Everything' on New Limited-Edition Menu
Burger King is bringing several "fiery" and "adventurous" new items to menus for a limited time this summer, all of which were inspired by the new live-action film How to Train Your Dragon. On Wednesday, the beloved burger chain revealed its chefs developed a new menu that offers a "trip to the Isle of Berk" in each bite. The "fire-breathing" partnership with Universal Pictures brings four "dragon-inspired takes on fan-favorite items" to menus for a limited time beginning later this month, according to a press release. The limited-time offer features a revamped Whopper, spicy Mozzarella Fries, and two "adventure"-filled treats, including a seasonal lemonade and ice cream sundae. Dragon Flame-Grilled Whopper – The star of the show features a 1/4 lb of flame-grilled beef served on a red-and-orange-marbled bun colored with natural spices and vegetables, topped with American cheese, crispy bacon, tomatoes, lettuce, onions, pickles, ketchup and mayo. Fiery Dragon Mozzarella Fries – In addition to bringing the flame, BK is bringing the heat with Fiery Dragon Mozzarella Fries, featuring melty mozzarella cheese, peppers and Fiery Calabrian chili pepper-breading for the perfect fiery snack served in a one-of-a-kind Toothless-inspired carton. Soaring Strawberry Lemonade – Soar to new heights and quench your thirst for adventure with the all-new Soaring Strawberry Lemonade, made with real fruit juice. Viking's Chocolate Sundae – Finish the adventure with Viking's Chocolate Sundae, a delicious sweet treat featuring a vanilla soft-serve with HERSHEY'S® chocolate syrup and black & green cookie crumbles. Related: 'At BK, we love to bring partnerships to life that create an awesome experience for families. Our new collaboration with How to Train Your Dragon is going to be fun for both kids and kids at heart,' Joel Yashinsky, CMO of Burger King US&C, said in a statement. 'Our team has created a delicious menu inspired by the beloved characters and themes of this exciting new movie that brings that experience to Burger King restaurants.' So far, fans agree, with food blogger Markie_devo joking in a May 21 Instagram upload, "I'd train my Dragon to go through the drive thru at Bk for me.🐉🍔🍟." "I would like one of everything," a second quipped before others praised the collab as "so cool" and "cute." "Can't wait to try it," someone else declared. "I hope they reveal what the toys will be," one more admitted. "So far it seems Europe is getting paper puzzle toys where you can build the dragons," they added, noting that they were "really hoping we get actual figure toys/plastic." The "awesome" new meal will be available at participating Burger King locations beginning next Tuesday, May 27, ahead of the release of the new film, which soars into theaters on Friday, June 13. Next:
NBC News
21-05-2025
- Business
- NBC News
Burger King targets families through movie partnerships in latest stage of turnaround
As Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper buns and kid-friendly movie partnerships. Starting Tuesday, the Restaurant Brands International chain will sell new menu items inspired by the 'live action' remake of 'How to Train Your Dragon.' The collaboration is more than just a one-time partnership — it's part of Burger King's broader strategy to lift U.S. sales. 'Where we're really starting to lean in now that we've made some progress in both operations and in our restaurants is on a family-first marketing strategy,' Burger King U.S. and Canada President Tom Curtis told CNBC. Burger King's U.S. business has been in turnaround mode for more than 2½ years. After falling behind burger rivals McDonald's and Wendy's, the company announced plans to invest hundreds of millions of dollars in a comeback strategy to renovate its restaurants, improve its operations and spend on advertising. The chain even bought its largest U.S. franchisee with the goal of accelerating its restaurant remodels. 'We're finding that there will be chapters to this as we go through time, and right now is this family strategy chapter, where we've done enough work and transformed our restaurant operations to the extent that we're proud of,' Curtis said. 'We're inviting families back in, and we're finding that we're getting better retention when they do come back in.' Curtis said focusing on families gives Burger King the opportunity to attract customers across age cohorts, from millennials to Generation Alpha, which is roughly defined as people born between 2010 and 2025. Plus, parents' avid use of social media means that word spreads quickly, giving the approach a leg up compared with targeting a single demographic that isn't as enthusiastic online. The limited-time themed menu items include the Dragon Flame-Grilled Whopper, with a red and orange marbled bun; Fiery Dragon Mozzarella Fries, made with Calabrian chili pepper breading; Soaring Strawberry Lemonade; and the Viking's Chocolate Sundae, with Hershey's syrup and black and green cookie crumbles. Colorful movie history Movie collaborations aren't anything new for fast food — or Burger King. It was one of the first fast-food chains to lean into movie tie-ins. In 1977, the chain sold 'Star Wars' drinking glasses ahead of the film's release. McDonald's wasn't far behind, following with a Star Trek-themed Happy Meal two years later, kicking off decades of movie, TV and toy tie-ins aimed at kids. More recently, the Golden Arches' collaboration with 'A Minecraft Movie' across more than 100 markets sold out within two weeks in the U.S., about half the time earmarked for the promotion. In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with 'Spider-Man: Across the Spider-Verse' two years ago and another with the Addams Family franchise, timed for Halloween last year. Both of those menus featured Whoppers with thematic, colored buns, dyed using natural colorants, like beet juice or ube. 'Not having artificial dyes and colors is something that's been important to us for a while,' Curtis said. Burger King use of natural dyes comes as artificial food dyes have come under fire from health-concerned parents. Following a push from Health and Human Services Secretary Robert F. Kennedy Jr., the Food and Drug Administration recently announced plans to phase out the use of petroleum-based synthetic dyes in food and drinks. The two previous collaborations also were Burger King's top-selling Whopper innovations, based on the number sold, according to Curtis. 'What we found in the Addams Family promotion specifically was, as we dug into the property, traffic was fairly flat, but sales were up,' he said, attributing the sales growth to families, which have a higher average check than a solo diner or a couple. The expected sales lift from the 'How to Train Your Dragon' menu comes at a crucial time for Burger King. In its most recent quarter, the company's comeback stumbled. The chain's U.S. same-store sales slid 1.1%, mirroring an industrywide slump as fears about the economy and bad weather kept diners at home. But Curtis is confident that Burger King is on the right track, pointing to the chain's relative outperformance compared with its two biggest competitors: McDonald's and Wendy's. 'I know that they're scrambling, and sometimes, frankly, copying some of the things that we do, which, you know, plagiarism is the sincerest form of flattery,' he said. 'When we see them doing that, it gives us more conviction to stay on course.' Deep dive When the live-action version of 'How to Train Your Dragon' hits theaters on June 13, it's expected to be one of the summer's big blockbusters. After all, the animated trilogy has grossed more than $1.6 billion worldwide. Burger King has similar expectations for its menu tie-in. The past success of the Spider-Verse and Addams Family menu items pushed Burger King to 'dramatically' up its forecast for the 'How to Train Your Dragon' menu, according to Curtis. And Burger King is also planning on changing its advertising strategy, which could drastically increase demand for the Dragon Flamed-Grilled Whoppers. 'In the past, we would just kind of associate ourselves with the movie property, but we wouldn't necessarily advertise the association — you'd just see it and hear about it in social media,' Curtis said. The promotion is supposed to run through early July, but in case Burger King burns through its supply in just three weeks, the chain is prepared to monitor what locations have run out of the menu items. That's a lesson it learned during its Spider-Verse promotion, when it had to launch a tracker on its website to help customers find the coveted Whopper. As it learns from every experience, Burger King is planning to dive deeper into franchise partnerships, betting that the extra effort will drive long-term loyalty for the brand. 'We're doing a couple more of them than we have in the past,' Curtis said. 'We've got one toward the end of the year that we're very, very excited about … and we're getting some lined up for next year as well. In every one of those, we'll go all in.'
Business Wire
21-05-2025
- Entertainment
- Business Wire
Fire-Breathing Meets Flame-Grilling: Burger King® Introduces Epic New Menu Inspired by the Highly Anticipated How to Train Your Dragon Film
MIAMI--(BUSINESS WIRE)--Calling all Dragon Trainers! Burger King® – in co-promotion with the new live-action How to Train Your Dragon film from Universal Pictures – invites Guests to take a trip to the Isle of Berk with four dragon-inspired takes on fan-favorite menu items. Available starting Tuesday, May 27, the new lineup was developed to help BK and How to Train Your Dragon fans alike celebrate the release of the new film, which soars into theaters on Friday, June 13. As home of the flame-grilled Whopper®, Burger King is no stranger to fire and reimagining America's most iconic burger. That's why BK is inviting Guests to take their tastebuds on a bold and flavorful journey with adventurous new menu offerings, including: Dragon Flame-Grilled Whopper – The star of the show features a 1/4 lb* of flame-grilled beef served on a red-and-orange-marbled bun colored with natural spices and vegetables, topped with American cheese, crispy bacon, tomatoes, lettuce, onions, pickles, ketchup and mayo. Fiery Dragon Mozzarella Fries – In addition to bringing the flame, BK is bringing the heat with Fiery Dragon Mozzarella Fries, featuring melty mozzarella cheese, peppers and Fiery Calabrian chili pepper-breading for the perfect fiery snack served in a one-of-a-kind Toothless-inspired carton. Soaring Strawberry Lemonade – Soar to new heights and quench your thirst for adventure with the all-new Soaring Strawberry Lemonade, made with real fruit juice**. Viking's Chocolate Sundae – Finish the adventure with Viking's Chocolate Sundae, a delicious sweet treat featuring a vanilla soft-serve with HERSHEY'S® chocolate syrup and black & green cookie crumbles. 'At BK, we love to bring partnerships to life that create an awesome experience for families. Our new collaboration with How to Train Your Dragon is going to be fun for both kids and kids at heart,' says Joel Yashinsky, Chief Marketing Officer, Burger King US&C. 'Our team has created a delicious menu inspired by the beloved characters and themes of this exciting new movie that brings that experience to Burger King restaurants.' Additionally, Burger King will launch 'Night Fury Flight' – a game inspired by the new film and available exclusively in the BK app and web. From May 27 through July 15, Royal Perks members can play daily to receive exclusive offers and be entered for a chance to win sweepstake prizes, including digital AMC Theatres® gift cards and a grand prize trip for four to Universal Orlando Resort to experience the all-new How to Train Your Dragon – Isle of Berk attraction. For more information on the How to Train Your Dragon -inspired menu additions, to become a Royal Perks member or to find your nearest Burger King restaurant, please visit * Weight based on pre-cooked patty ** Made with lemonade, sugar, fruit puree and natural flavors. ABOUT BURGER KING ® Founded in 1954, the Burger King ® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper ® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at or the newsroom at and follow us on Facebook, Instagram, X and TikTok. About Universal Pictures' How To Train Your Dragon From three-time Oscar® nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation's acclaimed How to Train Your Dragon trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise. On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames; The Black Phone, For All Mankind) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society. With the fierce and ambitious Astrid (BAFTA nominee Nico Parker; Dumbo, The Last of Us) and the village's quirky blacksmith Gobber (Nick Frost; Snow White and the Huntsman, Shaun of the Dead) by his side, Hiccup confronts a world torn by fear and misunderstanding. As an ancient threat emerges, endangering both Vikings and dragons, Hiccup's friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader. The film also stars Julian Dennison (Deadpool 2), Gabriel Howell (Bodies), Bronwyn James (Wicked), Harry Trevaldwyn (Smothered), Ruth Codd (The Midnight Club), BAFTA nominee Peter Serafinowicz (Guardians of the Galaxy) and Murray McArthur (Game of Thrones). How to Train Your Dragon is written, produced and directed by DeBlois. It is also produced by four-time Oscar® nominee Marc Platt (Wicked, La La Land) and Emmy winner Adam Siegel (Drive, 2 Guns). How To Train Your Dragon is part of the Filmed For IMAX® Program, which offers filmmakers IMAX® technology to help them deliver the most immersive movie experience to audiences around the world. Inspired by Cressida Cowell's New York Times bestselling book series, DreamWorks Animation's How to Train Your Dragon franchise has captivated global audiences, earning four Academy Award® nominations and grossing more than $1.6 billion at the global box-office. Now, through cutting-edge visual effects, DeBlois transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny. About Universal Pictures Universal Pictures is a division of Universal Studios ( Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
Yahoo
21-05-2025
- Entertainment
- Yahoo
Fire-Breathing Meets Flame-Grilling: Burger King® Introduces Epic New Menu Inspired by the Highly Anticipated How to Train Your Dragon Film
Available nationwide for a limited time starting May 27, Guests can feast like Vikings with four new and unique takes on Burger King favorites, all inspired by the live-action reimagining of the beloved franchise. MIAMI, May 21, 2025--(BUSINESS WIRE)--Calling all Dragon Trainers! Burger King® – in co-promotion with the new live-action How to Train Your Dragon film from Universal Pictures – invites Guests to take a trip to the Isle of Berk with four dragon-inspired takes on fan-favorite menu items. Available starting Tuesday, May 27, the new lineup was developed to help BK and How to Train Your Dragon fans alike celebrate the release of the new film, which soars into theaters on Friday, June 13. As home of the flame-grilled Whopper®, Burger King is no stranger to fire and reimagining America's most iconic burger. That's why BK is inviting Guests to take their tastebuds on a bold and flavorful journey with adventurous new menu offerings, including: Dragon Flame-Grilled Whopper – The star of the show features a 1/4 lb* of flame-grilled beef served on a red-and-orange-marbled bun colored with natural spices and vegetables, topped with American cheese, crispy bacon, tomatoes, lettuce, onions, pickles, ketchup and mayo. Fiery Dragon Mozzarella Fries – In addition to bringing the flame, BK is bringing the heat with Fiery Dragon Mozzarella Fries, featuring melty mozzarella cheese, peppers and Fiery Calabrian chili pepper-breading for the perfect fiery snack served in a one-of-a-kind Toothless-inspired carton. Soaring Strawberry Lemonade – Soar to new heights and quench your thirst for adventure with the all-new Soaring Strawberry Lemonade, made with real fruit juice**. Viking's Chocolate Sundae – Finish the adventure with Viking's Chocolate Sundae, a delicious sweet treat featuring a vanilla soft-serve with HERSHEY'S® chocolate syrup and black & green cookie crumbles. "At BK, we love to bring partnerships to life that create an awesome experience for families. Our new collaboration with How to Train Your Dragon is going to be fun for both kids and kids at heart," says Joel Yashinsky, Chief Marketing Officer, Burger King US&C. "Our team has created a delicious menu inspired by the beloved characters and themes of this exciting new movie that brings that experience to Burger King restaurants." Additionally, Burger King will launch "Night Fury Flight" – a game inspired by the new film and available exclusively in the BK app and web. From May 27 through July 15, Royal Perks members can play daily to receive exclusive offers and be entered for a chance to win sweepstake prizes, including digital AMC Theatres® gift cards and a grand prize trip for four to Universal Orlando Resort to experience the all-new How to Train Your Dragon – Isle of Berk attraction. For more information on the How to Train Your Dragon-inspired menu additions, to become a Royal Perks member or to find your nearest Burger King restaurant, please visit * Weight based on pre-cooked patty ** Made with lemonade, sugar, fruit puree and natural flavors. ABOUT BURGER KING®Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at or the newsroom at and follow us on Facebook, Instagram, X and TikTok. About Universal Pictures' How To Train Your DragonFrom three-time Oscar® nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation's acclaimed How to Train Your Dragon trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise. On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames; The Black Phone, For All Mankind) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society. With the fierce and ambitious Astrid (BAFTA nominee Nico Parker; Dumbo, The Last of Us) and the village's quirky blacksmith Gobber (Nick Frost; Snow White and the Huntsman, Shaun of the Dead) by his side, Hiccup confronts a world torn by fear and misunderstanding. As an ancient threat emerges, endangering both Vikings and dragons, Hiccup's friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader. The film also stars Julian Dennison (Deadpool 2), Gabriel Howell (Bodies), Bronwyn James (Wicked), Harry Trevaldwyn (Smothered), Ruth Codd (The Midnight Club), BAFTA nominee Peter Serafinowicz (Guardians of the Galaxy) and Murray McArthur (Game of Thrones). How to Train Your Dragon is written, produced and directed by DeBlois. It is also produced by four-time Oscar® nominee Marc Platt (Wicked, La La Land) and Emmy winner Adam Siegel (Drive, 2 Guns). How To Train Your Dragon is part of the Filmed For IMAX® Program, which offers filmmakers IMAX® technology to help them deliver the most immersive movie experience to audiences around the world. Inspired by Cressida Cowell's New York Times bestselling book series, DreamWorks Animation's How to Train Your Dragon franchise has captivated global audiences, earning four Academy Award® nominations and grossing more than $1.6 billion at the global box-office. Now, through cutting-edge visual effects, DeBlois transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny. About Universal PicturesUniversal Pictures is a division of Universal Studios ( Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation. View source version on Contacts BurgerKing@ Sign in to access your portfolio
CNBC
21-05-2025
- Business
- CNBC
Burger King targets families through movie partnerships in latest stage of turnaround
As Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper buns and kid-friendly movie partnerships. Starting Tuesday, the Restaurant Brands International chain will sell new menu items inspired by the "live action" remake of "How to Train Your Dragon." The collaboration is more than just a one-time partnership — it's part of Burger King's broader strategy to lift U.S. sales. "Where we're really starting to lean in now that we've made some progress in both operations and in our restaurants is on a family-first marketing strategy," Burger King U.S. and Canada President Tom Curtis told CNBC. Burger King's U.S. business has been in turnaround mode for more than 2½ years. After falling behind burger rivals McDonald's and Wendy's, the company announced plans to invest hundreds of millions of dollars in a comeback strategy to renovate its restaurants, improve its operations and spend on advertising. The chain even bought its largest U.S. franchisee with the goal of accelerating its restaurant remodels. "We're finding that there will be chapters to this as we go through time, and right now is this family strategy chapter, where we've done enough work and transformed our restaurant operations to the extent that we're proud of," Curtis said. "We're inviting families back in, and we're finding that we're getting better retention when they do come back in." Curtis said focusing on families gives Burger King the opportunity to attract customers across age cohorts, from millennials to Generation Alpha, which is roughly defined as people born between 2010 and 2025. Plus, parents' avid use of social media means that word spreads quickly, giving the approach a leg up compared with targeting a single demographic that isn't as enthusiastic online. The limited-time themed menu items include the Dragon Flame-Grilled Whopper, with a red and orange marbled bun; Fiery Dragon Mozzarella Fries, made with Calabrian chili pepper breading; Soaring Strawberry Lemonade; and the Viking's Chocolate Sundae, with Hershey's syrup and black and green cookie crumbles. Movie collaborations aren't anything new for fast food — or Burger King. It was one of the first fast-food chains to lean into movie tie-ins. In 1977, the chain sold "Star Wars" drinking glasses ahead of the film's release. McDonald's wasn't far behind, following with a Star Trek-themed Happy Meal two years later, kicking off decades of movie, TV and toy tie-ins aimed at kids. More recently, the Golden Arches' collaboration with "A Minecraft Movie" across more than 100 markets sold out within two weeks in the U.S., about half the time earmarked for the promotion. In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with "Spider-Man: Across the Spider-Verse" two years ago and another with the Addams Family franchise, timed for Halloween last year. Both of those menus featured Whoppers with thematic, colored buns, dyed using natural colorants, like beet juice or ube. "Not having artificial dyes and colors is something that's been important to us for a while," Curtis said. Burger King use of natural dyes comes as artificial food dyes have come under fire from health-concerned parents. Following a push from Health and Human Services Secretary Robert F. Kennedy Jr., the Food and Drug Administration recently announced plans to phase out the use of petroleum-based synthetic dyes in food and drinks. The two previous collaborations also were Burger King's top-selling Whopper innovations, based on the number sold, according to Curtis. "What we found in the Addams Family promotion specifically was, as we dug into the property, traffic was fairly flat, but sales were up," he said, attributing the sales growth to families, which have a higher average check than a solo diner or a couple. The expected sales lift from the "How to Train Your Dragon" menu comes at a crucial time for Burger King. In its most recent quarter, the company's comeback stumbled. The chain's U.S. same-store sales slid 1.1%, mirroring an industrywide slump as fears about the economy and bad weather kept diners at home. But Curtis is confident that Burger King is on the right track, pointing to the chain's relative outperformance compared with its two biggest competitors: McDonald's and Wendy's. "I know that they're scrambling, and sometimes, frankly, copying some of the things that we do, which, you know, plagiarism is the sincerest form of flattery," he said. "When we see them doing that, it gives us more conviction to stay on course." When the live-action version of "How to Train Your Dragon" hits theaters on June 13, it's expected to be one of the summer's big blockbusters. After all, the animated trilogy has grossed more than $1.6 billion worldwide. Burger King has similar expectations for its menu tie-in. The past success of the Spider-Verse and Addams Family menu items pushed Burger King to "dramatically" up its forecast for the "How to Train Your Dragon" menu, according to Curtis. And Burger King is also planning on changing its advertising strategy, which could drastically increase demand for the Dragon Flamed-Grilled Whoppers. "In the past, we would just kind of associate ourselves with the movie property, but we wouldn't necessarily advertise the association — you'd just see it and hear about it in social media," Curtis said. The promotion is supposed to run through early July, but in case Burger King burns through its supply in just three weeks, the chain is prepared to monitor what locations have run out of the menu items. That's a lesson it learned during its Spider-Verse promotion, when it had to launch a tracker on its website to help customers find the coveted Whopper. As it learns from every experience, Burger King is planning to dive deeper into franchise partnerships, betting that the extra effort will drive long-term loyalty for the brand. "We're doing a couple more of them than we have in the past," Curtis said. "We've got one toward the end of the year that we're very, very excited about … and we're getting some lined up for next year as well. In every one of those, we'll go all in."
