11-04-2025
What Kind of Business is X Now?
Bloomberg News senior reporter Kurt Wagner covered the ins and outs of Elon Musk's takeover of Twitter, now X, in his book Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul (Atria Books, 2024). But Musk and X have been busy since then. In this Next Chapter, Wagner revisits the platform's business model and how it has fared under its new owner.
On the day that Elon Musk's $44 billion bid for Twitter was first made public back in April 2022, the world's richest man sat down at the TED Conference in Vancouver and said something that, at the time, sounded a little preposterous.
