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Time of India
03-05-2025
- Entertainment
- Time of India
Harness UP's rich cultural backdrop in films: IMPPA head
1 2 Lucknow: Uttar Pradesh's diverse array of religious landmarks and heritage locations serve as excellent filming destinations. The state's rich cultural backdrop presents valuable opportunities that cinema producers should consider utilising for their productions, said Abhay Sinha, the president of Indian Motion Pictures Producers' Association ( IMPPA ), on Saturday. Visiting the Film Bandhu Uttar Pradesh's pavilion stall at the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, Sinha said: "I have made several movies in the picturesque locations of Uttar Pradesh... I appeal to all filmmakers to visit the state for film shoots." "In fact, Lord Shiva's abode Kashi holds significant potential for film shootings due to its rich history, spiritual significance and architectural beauty. The holy city features numerous sacred locations that have been captured on celluloid. These religious destinations have served as filming locations for various cinematic productions," he added. During the day, Prasar Bharati chairman Navneet Sehgal, Manoj Bajpayee-starrer 'Bhaiyya Ji' producer Vinod Bhanushali and 'Neem ka Ped' serial producer Nawman Malik, among other directors and producers visited the pavilion. Actor Rajkummar Rao also visited the stall on Friday. Sehgal, former Film Bandhu UP chairman, said: "My sincere appeal to directors, producers and actors to explore Uttar Pradesh for film shoots and avail the benefit of film subsidy offered by the state govt." He said Uttar Pradesh has become a hub of film shoots under the Yogi govt, which is gaining much traction from filmmakers. In 2024-25, a grant of about Rs 17.6 crore was distributed to 48 films by Film Bandhu to lure filmmakers to the state. The Film Bandhu Uttar Pradesh's pavilion stall is making heads turn at Jio World Convention Centre at Bandra in Mumbai that is hosting Waves 2025 from May 1-4. The event has brought together officials from 33 countries, industry leaders and eminent filmmakers. Chief Minister Yogi Adityanath's lucrative film subsidy policy is the spotlight at the inaugural summit that aims to position India as a global media, entertainment and creative innovation hub. Talking to TOI, Gyan Arya, head assistant, Film Bandhu, said: "Visitors are stopping at the stall and enquiring about the beautiful locations of Uttar Pradesh displayed on the wall."
Time of India
30-04-2025
- Entertainment
- Time of India
CM Yogi's film subsidy set to steal spotlight at WAVES in Mumbai
Lucknow: Chief Minister Yogi Adityanath 's lucrative film subsidy policy will be the spotlight at the inaugural World Audio Visual and Entertainment Summit (WAVES) that aims to position India as a global media, entertainment and creative innovation hub. Film Bandhu Uttar Pradesh 's pavilion stall is already making heads turn at Jio World Convention Centre at Bandra in Mumbai that will host the event from May 1-4. The event, which will bring together officials from 33 countries, industry leaders and eminent filmmakers, is set to be inaugurated by Prime Minister Narendra Modi on Thursday. A large number of A-list celebs like Shah Rukh Khan, Alia Bhatt, Deepika Padukone, Aamir Khan, Allu Arjun are expected to take part in the summit for panel discussions. Talking to TOI, Gyan Arya, head assistant, Film Bandhu, said: "Visitors are stopping at the stall pavilion of the Film Bandhu and enquiring about the beautiful locations of Uttar Pradesh displayed on the wall." He said UP has become a hub of film shoots under the Yogi govt, which is giving a lot of attention to the filmmakers. In 2024-25, a grant of about Rs 17.6 crore was distributed to 48 films by Film Bandhu to lure filmmakers to the state. Through the platform of WAVES, filmmakers and creators can easily broadcast their products. This is the best opportunity for all creators, big and small, he added. Officials said filmmakers get 50% subsidy of total cost for Awadhi, Braj, Bundeli and Bhojpuri films and maximum of 25% of the total cost for Hindi films and Rs 1 crore for films shot for at least a half of total shooting days in UP. The films for which two-third of its total shooting days are in Uttar Pradesh is entitled for a subsidy up to a maximum limit of Rs 2 Maha Kumbh in Prayagraj alone, various OTT documentaries, roughly around 500, were shot around the Sangam City. The International Film City, a visionary project led by CM Yogi, is under development in Greater Noida's Sector-21. The complex features distinct zones for different purposes.
