Latest news with #FinancialMobilitySurvey
Yahoo
3 days ago
- Business
- Yahoo
KeyBank adopts Personetics platform to enhance client engagement
KeyBank has selected Personetics' Cognitive Banking platform, aimed at strengthening customer relationships and supporting clients in meeting their financial goals. The collaboration will see KeyBank implement Personetics' 'Engage', a client-facing tool designed to provide personalised financial insights. The platform uses clients' spending and savings data to deliver timely recommendations intended to help them manage their finances. KeyBank's 2025 annual Financial Mobility Survey found rising levels of stress linked to economic uncertainty, with 51% of Gen Z respondents reporting they are working to improve their financial future. These findings align with Personetics' Global Consumer Banking Survey, published in February, which reported that 70% of consumers are seeking more support from financial institutions in the form of actionable insights into their financial habits. KeyBank consumer digital head Emily Gessner said: 'KeyBank's mission is to help clients and communities thrive. A large part of that mission centres in helping clients move forward on their financial journeys and reach their financial goals. By leveraging Personetics' platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.' Personetics CEO Udi Ziv said: 'This partnership isn't just about innovation—it's about using intelligent technology to forge deeper human relationships between banks and the people they serve.' The follows a similar move in 2022, where BMO partnered Bank with Personetics to integrate an AI-powered savings solution into its mobile banking platform. In October 2024, Personetics reported the success of BMO's Savings Amplifier, stating that tens of thousands of users had set more than 100,000 savings goals through the BMO Mobile app. "KeyBank adopts Personetics platform to enhance client engagement " was originally created and published by Retail Banker International, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
3 days ago
- Business
- Business Wire
KeyBank Partners with Personetics to Advance Financial Wellness
CLEVELAND--(BUSINESS WIRE)-- KeyBank (NYSE: KEY), one of the nation's largest financial services companies, is further advancing its mission to empower clients to thrive by utilizing Personetics ' Cognitive Banking platform, which fosters deep personal relationships and assists consumers in achieving their financial goals. KeyBank's 2025 annual Financial Mobility Survey found increased stress levels among Americans trying to balance economic pressures and financial goals, with more than half (51%) of Gen Z respondents indicating they are taking proactive steps to improve their financial future. Similarly, Personetics' Global Consumer Banking Survey released in February found that most consumers (70%) want their financial institutions to provide timely insights on spending and saving habits to improve their financial wellness. To address this growing demand, particularly among younger consumers, KeyBank will use Personetics' Engage, a client experience that delivers timely insights and recommendations based on each client's spending and savings habits. 'KeyBank's mission is to help clients and communities thrive. A large part of that mission centers in helping clients move forward on their financial journeys and reach their financial goals,' said Emily Gessner, Head of Consumer Digital at KeyBank. 'By leveraging Personetics' platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.' 'As KeyBank celebrates its 200th anniversary, we're delighted to partner with an institution that shares our vision for the future of banking,' said Udi Ziv, CEO of Personetics. 'This partnership isn't just about innovation—it's about using intelligent technology to forge deeper human relationships between banks and the people they serve.' Cognitive Banking redefines how banks understand and support their customers and, as a result, fosters customer loyalty. For more information on Personetics and Cognitive Banking, please click here. To learn more about KeyBank, visit About KeyCorp In 2025, KeyCorp celebrates its bicentennial, marking 200 years of service to clients and communities from Maine to Alaska. To learn more, visit KeyBank Heritage Center. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $189 billion at March 31, 2025. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit KeyBank Member FDIC. About Personetics Personetics, the Cognitive Banking company, is the global leader in transforming how banks build and monetize customer relationships by enabling them to dynamically respond to consumers' evolving financial needs with contextual and highly relevant insights, making them smarter about their money and eager to act. The AI-powered SaaS platform allows financial institutions to boost customer engagement and satisfaction, resulting in increased digital adoption and sales conversions. Personetics supports 150 million customers across 35 global markets and serves leading financial institutions. The company has offices in New York, London, Singapore, São Paulo, and Tel Aviv. For more information, visit CFMA #250527-3241978
