Latest news with #Finchoice
IOL News
08-05-2025
- Business
- IOL News
How millennial mothers are redefining financial management
Explore how millennial mothers are transforming their financial strategies amidst rising living costs, utilising fintech tools to ensure their families thrive. With 64% of millennials now parents, and the majority being women, it's worth unpacking the unseen financial load they carry, says Robyn Edwards, senior brand and marketing manager at digital financial services provider Finchoice. According to Edwards, millennial moms are not just caregivers—they are financial strategists, navigating rising living costs, childcare expenses, and household budgets while using fintech tools to stay ahead. Unlike previous generations, millennial moms are working more, spending more time with their children, and often balancing additional responsibilities such as caring for elderly parents. They are deeply intentional about their financial decisions, ensuring their families thrive despite economic pressures. "Our data shows that family commitments, home improvements, and school fees are the top reasons moms make use of digital lending tools," says Edwards. These aren't frivolous spends, they are investments in stability and long-term growth. Robyn Speelman, marketing operations lead at Buy Now Pay Later (BNPL) provider, PayJustNow, sees the same trend in their 2.6 million customer base. She says millennial moms are using flexible payment tools to meet their families' needs while staying financially responsible. Children's products rank as one of the top spending categories among female millennial users, followed closely by beauty. "Because yes, self-care is a necessity, not a luxury," says Speelman. Speelman notes that millennial women are deliberate about where and how they spend. Our 157% year-on-year growth in transaction values tells us they're finding value in spreading payments, shopping safely online, and choosing fintech providers and retail brands that understand their needs," she says. According to Edwards, millennial moms don't need financial advice, they need practical solutions that respect their time and reality. She highlights that digital disbursements to women increased by over 30% last year, a clear indication that tech-driven lending platforms are becoming essential tools for managing daily financial pressures. "Whether it's getting access to a tailored loan within 24 hours or using BNPL to make essential purchases more manageable, these platforms are changing the way women, and particularly mothers, engage with money," says Speelman. She says millennial mothers are not reckless spenders—they are financially resilient, using smart fintech solutions to bridge financial gaps and secure a better future for their families. This shift in financial habits marks a fundamental transformation in financial access—one that is flexible, inclusive, and built for the women who hold it all together, Speelman says. PERSONAL FINANCE
Zawya
25-04-2025
- Business
- Zawya
South Africa: PayJustNow and Finchoice's new look
PayJustNow and Finchoice from HiL's Weaver Fintech group have launched their new brand identities in an attempt to better appeal to their fast-growing customer bases. Refresh PayJustNow, a buy-now-pay-later (BNPL) platform, has introduced a refreshed brand identity that reflects the expansion of its services. In addition to its core interest- and fee-free payment option, the platform now offers features such as digital wallets for instant refunds and 12-month retail credit instalments. Daniel Hawkins, head of marketing at PayJustNow, says that their model has progressed from being a payment solution, to an enabler of greater financial access and more responsible shopping behaviour. 'Our customers are digitally savvy and financially conscious. They seek convenience, security, and flexibility in how they shop and manage their cashflow. This is why our new brand positioning centres on 'The Clever Way to Pay,' as we offer a simple and accessible solution that is simply a no brainer. Why would you pay any other way?' He adds that their responsible lending approach maintains a default rate under 2%. PayJustNow's impact is evident in its growth, with 2.6 million customers and 100,000 new sign-ups per month. Their retail base comprises almost 3,000 merchants, with over 10,000 points of presence across South Africa. Savvy customer Finchoice is a digital financial services provider offering almost-instant, individualised short-term loans, MobiMoney, retail credit, insurance and value-added services. 'Our approach to innovation in this space saw a 31% increase in loan disbursements in 2024, while 86% of our customers chose to take reloans with us,' says Colin Campbell, director of marketing and operations at Finchoice. 'Our refreshed identity has been designed to reflect the innovation in our offering, and to ensure we remain resonant to our digitally savvy customer,' he explains. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
