Latest news with #FinlandiaVodka
Yahoo
6 days ago
- Entertainment
- Yahoo
Finlandia Vodka and SXSW London host luncheon in honour of Jane Goodall PhD DBE
LONDON, June 4, 2025 /PRNewswire/ -- Finlandia Vodka, in collaboration with SXSW London, hosted an exclusive luncheon yesterday to celebrate the extraordinary work of renowned ethologist and conservationist Dr. Jane Goodall and her Institute. Known for the ongoing research into the lives of wild chimpanzees of Gombe, Tanzania – now in its 65th year – and for the many programmes created to benefit people, animals and the environment. Dr. Goodall is author of many books for adults and children and has featured in countless documentaries, films including 'Reasons for Hope' the IMAX currently being shown around the world. This unique event brought together a select group of influencers and thought leaders to honour Dr. Goodall's lifelong dedication to conservation and environmental stewardship. As part of this special occasion, Finlandia Vodka is proud to announce a €30,000 donation to the Jane Goodall Institute UK, which Dr. Goodall has designated to support Dr. Jane's Dream – the Jane Goodall Centre for Hope. This exciting education centre is due to open in October 2026 and will attract thousands of visitors who pass through Arusha as well as serving the local communities. It will feature a series of rooms showcasing the life and work of Dr. Jane Goodall and her Institutes and include a garden and theatre and the work of many African artists. "I am grateful for Finlandia's donation and their support and to be here for this wonderful lunch," said Jane Goodall DBE. In addition to honouring Dr. Goodall's impactful work, Finlandia shared with the audience the idea of new global brand campaign, "It's Soooo Fine", a celebration of living authentically, embracing individuality, and enjoying the present moment. Beyond traditional media, with this event Finlandia took an approach with a philanthropic twist, inviting a curated group of "friends of Finlandia", a diverse collection of thought-leaders, innovators, and visionaries from around the world to engage with the brand in a meaningful way while contributing to a noble cause. "We are thrilled to partner with the Jane Goodall Institute, an organization whose work we have long admired and supported," said Yannis Athanasiadis, Global Leader of Finlandia Vodka. "Jane Goodall and her Institute embody the values that our brand espouses, including authenticity, sustainability and longevity." About the Jane Goodall Institute The Jane Goodall Institute (JGI) is a global, community-led conservation organization founded in 1977 that advances the vision and work of Jane Goodall with 25 chapters around the world. Core programmes include the ongoing research into the lives of wild chimpanzees in Gombe, Tanzania, improving the lives of captive primates, other apes and their habitats, and empowering people to be compassionate citizens in order to inspire conservation of the natural world we all share. JGI uses research, community-led conservation, best-in-class animal welfare standards, and the innovative use of science and technology to inspire hope and take action for the common good. Jane Goodall's Roots & Shoots is empowering young people of all ages to become involved in hands on projects of their choosing to benefit the community, animals and the environment we all share and is active in more than 75 countries. About Finlandia Vodka Finlandia Vodka is a leading vodka brand established in 1970. It is available in classic and several flavoured versions. Two elements of Finnish abundant nature define Finlandia Vodka. Suomi (Finnish) barley ripened by a Midnight Sun that does not set for 72 days, and a pure glacial Finnish water. The result of this is a silky-smooth taste and a velvety mouthfeel. Photo - View original content to download multimedia: SOURCE Finlandia Vodka
Euronews
14-05-2025
- Entertainment
- Euronews
It's soooooo fine: Finlandia Vodka and the martini revival
The martini, once a symbol of old-school sophistication, is undergoing a spirited revival across generations. While mature drinkers are returning to the martini for its nostalgic appeal, Gen Z are drawn to its versatility, emboldening classic recipes with playful twists. From gummy bear garnishes to pickled onion add-ons, Gen Z's creative takes and Insta-worthy presentations are steering the trend, in line with modern tastes and aesthetics. Finlandia Vodka's new campaign, 'It's Soooooo Fine', taps right into this cultural shift. Launching across Europe this week, the campaign puts the spotlight on alternative drinking moments — no bar counters, no dress codes — just easygoing pleasure, whenever and however it comes. Whether it's adding sweetness or experimenting with umami flavours, the message is clear: it's all soooooo fine. According to global search data, the martini is having a moment. As many as 4 of the top 10 most Googled drinks of 2024 were martini variations, including the Pornstar Martini in the number one spot, followed by the Dirty Martini, Lychee Martini and Lemondrop Martini in fifth, sixth and ninth place respectively. 'It's a drink you can have fun with,' says Finlandia's Master Mixologist Pekka Pellinen. 'It's simple but endlessly customisable — which is exactly what makes it resonate with this generation. You can tap into trends, like tiny martinis or savoury twists, and still make it your own.' Global consumer insights for 2024 suggest that white spirits like vodka are making a broader comeback, their versatility and neutrality an ideal match for Gen Z's playful, individualistic approach to cocktail culture. Mirroring Gen Z's broader preference for moderation and mindful drinking, the mini martini is gaining popularity. These elegantly downsized drinks (think 50ml, not 150ml) are popping up in cocktail bars from London to New York allowing for an elevated tasting experience, lighter than traditional servings. And when it comes to elevated tastes, Finlandia has some pedigree. Unlike other well-known vodkas, Finlandia Vodka is uniquely made with pure glacial Finnish water and Suomi (Finnish barley) which is ripened over 72 days of unsetting summer sun. It is this combination that results in Finlandia's unique silky-smooth taste, without any heaviness or hint of oiliness. These intrinsic qualities of Finlandia Vodka make it the ultimate base for a martini. On the question of the perfect martini, Pekka chooses vodka – over gin – every time, calling it the 'chef's spirit' due to its neutrality. '[Vodka] allows the freshness of ingredients to come through, especially when using fresh berries or herbs,' he says. 'You can play around with different ingredients and the beauty of the liquid will still shine through.' Gone are the days of the simple olive or lemon twist. Modern martinis come topped with inventive garnishes that add both visual flair and unique flavours. Think dehydrated citrus wheels, edible flowers and even mini rubber ducks. These creative touches not only enhance the drinking experience but also make for shareable moments on social media, something that appeals most to Gen Z audiences. Established in 1970, Finlandia Vodka is a leading European vodka brand trading more than 2.5 million 9-litre cases globally per year, concentrated in Central and Eastern European markets. It is available in classic and several flavoured versions. With its new 'It's Soooooo Fine' campaign, the brand is embracing vodka's Gen Z appeal, celebrating the spirit's versatility and the joy of personalised, yet measured, drinking experiences. The playful ads celebrate how Finlandia allows for easy-going moments of pleasure that bring out the unique character of the drink – the only vodka made silky-smooth by Finland's 'Midnight Sun'. Finlandia's Pekka Pellinen, shares his insights on crafting the perfect vodka martini, while inviting us to enjoy this quintessential drink on our own terms: Quality over quantity: 'With only two ingredients – vodka and vermouth – choosing a premium vodka like Finlandia is crucial. Our vodka is made from Finnish barley, resulting in a pure taste without heaviness.' Ice, ice baby: Ensure all components, including the glass, are chilled. Just as the purity of Finland's water makes for a premium vodka, the quality of your ice also makes a difference. 'A softer water won't impact the flavour as much,' he advises. Stirred, not shaken: Contrary to James Bond's favoured approach, Pekka is adamant: Always stir, never shake. 'Stirring adds to the silky texture and results in a less diluted drink,' he explains. Throw out the rulebook: Beyond the two key ingredients, anything goes. Get creative with garnishes and experiment with umami flavours such as miso or pickle juice. As for olives; 'Why stop at one or three?' Pekka asks. 'Why not five? It's soooooo fine!' Ingredients: 40ml Finlandia Vodka 1 dash of Dry Vermouth Method: Chill both the martini and mixing glasses. Pour the vodka and vermouth into an ice-filled mixing glass and stir. Strain into the chilled martini glass. Garnish as desired – be it five olives, a twist, or something unconventional. Discover a full menu of vodka cocktail recipes at Kippis! And remember, it's Soooooo Fine to drink responsibly.
