5 days ago
Fire The Agency (FTA) launched with subscription-led marketing model for clients
A core team of ex-CXOs, directors, and digital specialists has come together to launch
Fire The Agency
(
FTA
). The agency's biggest differentiator is its 'TaaS' (
Team-as-a-Subscription
) model, where, in place of traditional retainers, clients will access custom-built
digital marketing services
that include SEO, content, paid media, analytics, and creative experts, all powered by AI tools and sync-first collaboration.
Helmed by Senthil Kumar Hariram, FTA aims to follow a more results-driven and agile approach.
'We're not an agency. We're your
marketing operating system
. We are not here to replicate the past, but to build a marketing operating system that is fast, tactical and accountable. We're not here to consult - we're here to execute,' said Hariram.
With years of experience in the conventional agency-based systems, FTA aims to replace inefficiencies with lean, digital marketing services directly embedded into client workflows and processes.
Tasneem Calcuttawala, vice president of service and delivery, FTA, said, 'Traditional agencies slowed everything down, too many handoffs and not enough accountability. Your brand would lose momentum before you even get started. What we have built at FTA is different. We have the clarity and autonomy to move fast, solve problems, and make an impact where it counts.'
Yatin Bhasin, vice president of sales and marketing, FTA, underlined, 'Anyone can shake hands and close a deal, that's easy. The real work begins after. At FTA, we don't just sell a service and walk away. We stay close, we solve problems and push for results. That's how trust is built, not with presentations, but by showing up when it matters.'
Hariram has over two decades of experience in the industry and has worked with iconic brands like HDFC, TATA Communications, Titan, Apollo, and ESPN. He has also been responsible for the growth of Neil Patel Digital India.
For more information, visit:
Brand Connect Initiative
