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Adobe launches revamped Firefly app to create AI images and videos
Adobe launches revamped Firefly app to create AI images and videos

India Today

time24-04-2025

  • Business
  • India Today

Adobe launches revamped Firefly app to create AI images and videos

Adobe has introduced a redesigned version of Firefly app at its MAX London creativity conference. According to the company, the app will serve as an all-in-one platform for users to generate images, videos, audio, and vector graphics using artificial intelligence. The company says that the Firefly app will now use Firefly Image Model 4 and Image Model 4 Ultra, as well as third-party AI models like Gemini and the core of the new Firefly app are Adobe's updated AI models, Firefly Image Model 4 and Image Model 4 Ultra. The company says that the new models can generate images based on prompts, offering enhanced realism, lighting, detail, and image structure. These AI models also support 2K resolution and allow users greater control over elements such as zoom, perspective, and major update to the Firefly app is the Firefly Video Model, which is now widely available. This AI-powered model has the ability to generate 1080p video content based on text prompts or reference images. It includes tools to adjust motion, camera settings, and even specific start and end frames, offering users more options for how they want AI to generate videos based on their ideas. Another new feature that the Firefly app is introducing is Text-to-Vector, a feature powered by Adobe's Vector Model. It will let users leverage AI to create vector graphics, such as icons, logos, and patterns, directly from text access to other AI models, Adobe has revealed that Firefly can now use third-party AI models. This means users can generate content using models developed by OpenAI, Google Cloud (Imagen 3 and Veo 2), and Flux, with more providers such as Pika, Luma, and Runway set to be added later. Adobe says it has included Content Credentials with each output, indicating which model created it, in line with efforts to help maintain transparency in AI-generated Firefly new app availabilityThe revamped Adobe Firefly app is now available globally as a web app and is integrated across major Creative Cloud tools like Photoshop, Illustrator, Premiere Pro, and Express. The new Firefly Image Model 4, Image Model 4 Ultra, and the Firefly Video Model are also generally available, says the Boards introduced Meanwhile, Adobe has also introduced Firefly Boards. The feature is now available in public beta. Adobe says this feature functions like a digital mood board, allowing users to generate visual ideas quickly, explore different concepts side-by-side, and organise them into collections for review or collaboration. The idea is, probably, to take a stab at what Canva from Firefly, Adobe at MAX London announced updates to its other apps as well. The updates include new pattern generation tools in Illustrator, a refined background removal option in Photoshop, and a smarter search features in Premiere Pro.

Adobe debuts all-in-one Firefly AI app with access to models by OpenAI, Google Cloud
Adobe debuts all-in-one Firefly AI app with access to models by OpenAI, Google Cloud

Indian Express

time24-04-2025

  • Business
  • Indian Express

Adobe debuts all-in-one Firefly AI app with access to models by OpenAI, Google Cloud

Adobe has announced over a hundred new upgrades to its suite of creative software tools accessible through its Creative Cloud platform, including certain AI features powered by its flagship Firefly technology to enable users to instantly generate visuals and graphics, animate still images, convert long video footage into shorter clips, and more. The design software giant also introduced a new Firefly AI app at its annual creativity conference Adobe Max London on Thursday, April 24. The app is designed to be an all-in-one platform for AI-assisted content ideation, creation, and production, the company said. Through the app, users will not only be able to access Adobe's in-house AI models (Firefly Image Model 4 and Firefly Video Model) but also third-party AI models such as Gemini and ChatGPT developed by its partners Google and OpenAI, respectively. AI models from other developers including Ideogram, Luma, Pika, and Runway will be available in the coming months, as per the company. Adobe also said it is rolling out a new feature called Firefly Boards that helps users mood board, ideate, and explore concepts with the help of AI. This feature will be available in beta through the Firefly app. 'Adobe is laser focused on empowering creative professionals with the best tools to do their best work, which means bringing them more speed, precision, control, flexibility and, of course, amazing creative superpowers,' said Deepa Subramaniam, Vice President, Product Marketing, Creative Cloud at Adobe. 'Today, we're bringing creative professionals major advancements in app performance, highly requested productivity features and all-new AI features powered by Firefly to give creators everything they need to bring their creativity to the world,' she said.

Adobe (NasdaqGS:ADBE) Sees 12% Dip Despite Strong Earnings Report
Adobe (NasdaqGS:ADBE) Sees 12% Dip Despite Strong Earnings Report

Yahoo

time15-03-2025

  • Business
  • Yahoo

Adobe (NasdaqGS:ADBE) Sees 12% Dip Despite Strong Earnings Report

Adobe experienced a 12% decline over the past week, despite releasing strong financial results that showcased a significant increase in revenue and net income, compared to the previous year. The company's forward guidance for Q2 2025 and its ongoing share buyback program reflect continued efforts to enhance shareholder value. However, these events coincided with broader market concerns, as U.S. markets struggled with a 2% decline amid political and economic uncertainties. Despite Adobe's robust earnings and strategic partnerships, including ones with The Estée Lauder Companies and integration with Phenom, the overall market sentiment likely dampened investor enthusiasm. Furthermore, even as major tech stocks like Nvidia showed resilience with gains, Adobe's share price did not follow suit during a week marked by a mixed performance in the tech sector. As a result, recent investor sentiment, possibly influenced by geopolitical and economic factors, likely contributed to the downturn in Adobe's stock price. Our valuation report unveils the possibility Adobe's shares may be trading at a discount. Uncover 15 companies that survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Over the past five years, Adobe's total shareholder returns reached 33.66%, encompassing share price appreciation and dividends. This performance reflects Adobe's consistent revenue and profit growth, despite a recent underperformance relative to the US Software industry and the broader US market over the last year. A key factor was Adobe's substantial share repurchase plan, including the completion of buybacks amounting to over US$9.88 billion, which reinforced shareholder value through reduced share count. In addition, the company achieved significant earning growth with improvements such as high profit margins, elevated by the robust adoption of innovative technology solutions like Adobe Firefly and generative AI partnerships, such as the collaboration with The Estée Lauder Companies. These factors, paired with the consistent roll-out of product enhancements like the Firefly Video Model, have played crucial roles in sustaining Adobe's long-term value amidst changing market conditions. Already own Adobe? Link your portfolio to Simply Wall St and get alerts on any new warning signs to your stocks. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:ADBE. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@

Adobe's Firefly generative AI video app is now in public beta
Adobe's Firefly generative AI video app is now in public beta

Yahoo

time12-02-2025

  • Business
  • Yahoo

Adobe's Firefly generative AI video app is now in public beta

Adobe's Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over. The company claims that it's the first commercially safe generative AI video model in the market. Previously, it was only available in the Adobe Premiere Pro video editor with Generative Extend, but you can also access a standalone Firefly web app now. For those unaware, Adobe's Firefly Video Model powers the Generate Video feature, which can generate video clips from a text prompt or image. It can also edit images, turn them into videos, create 3D worlds and more. The content is 'safe' for commercial use too, since the AI applies watermarks signifying which parts have AI assistance, and that can be checked with the Adobe Content Authenticity web app's Inspect tool. In other words, it's 'safe' because people can check if AI was used in the content due to embedded data. The Firefly web app integrates with Adobe Creative Cloud apps such as Photoshop, Premiere Pro, Express and more. Three new features available on the app today include video generation and scene-to-image generation with the ability to fine-tune footage, allowing users to make images from 3D sketches, plus audio and video translation into supported languages. Currently, there are two pricing plans: Firefly Standard and Firefly Pro. The former grants access to 2,000 video/audio credits a month and 20 five-second 1080p video generations, while the latter increases the number of credits to 7,000 and video generations to 70. A Firefly Premium plan for professionals is coming soon. You can now purchase a Firefly Standard subscription for $10 a month, while a Firefly Pro subscription costs $30 a month.

Adobe Launches AI Video Tool to Compete with OpenAI
Adobe Launches AI Video Tool to Compete with OpenAI

Asharq Al-Awsat

time12-02-2025

  • Business
  • Asharq Al-Awsat

Adobe Launches AI Video Tool to Compete with OpenAI

Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major users such as studios until later this year. The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator OpenAI, and startup Runway, both of which currently offer video-generation services. Facebook owner Meta Platforms has also developed a video-generation AI model but has not given a timeline for when it will be released. Adobe's model differs from its rivals because it is geared toward generating clips that will fit into how film and television studios use Premiere Pro, its flagship video editing software. To that end, many of the features that Adobe is emphasizing revolve around feeding existing shots into the video model and asking it to generate clips that fix or expand on shots that were taken on a real production set but that did not come out quite right. Adobe said the service will generate five-second clips at 1080p resolution. While that is shorter than the clips of up to 20 seconds generated by OpenAI's service, Adobe executives said the majority of individual clips in most productions are only three seconds. Adobe said a user can generate 20 clips per month for $9.99 and 70 clips for $29.99. That compares with 50 videos for $20 per month with OpenAI's plan at lower resolution and a $200 OpenAI plan that can handle longer, higher resolution videos. Adobe is also working on a "Premium" pricing plan for studios and other high-volume video users and will release those pricing details later this year. Alexandru Costin, Adobe's vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips. "We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that's unusable," Costin told Reuters.

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