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25 Target Beauty Products That'll Help With Upkeep Without Costing A Fortune

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Looking fab shouldn't ever freak out your bank account. 1. An Odele leave-in detangling tonic that's basically the affordable hair hero you've been waiting for. This lightweight spray tackles tangles, frizz, and knots with zero effort, leaving you with smooth, shiny strands and a whole lot of money saved on splurging on pricier products. Target Promising review:"I love how this product makes my hair feel after allowing it to dry, then flat ironing it or curling it. I use it right after towel-drying my hair. I start at the ends of my hair, then the root. I have thick, frizzy, wavy hair. This works wonders." — The taste was just right Price: $12.99 2. A Tangle Teezer detangling brush so freakin' good, it'll make stubborn knots tremble in fear, gliding through wet or dry hair like an absolute dream while minimizing breakage and drama. Plus, it's reasonably priced. What could be better?? Target Promising review:"I really love this version of the Tangle Teezer because it's meant for fine and fragile hair. I have very fine, type 4a hair and I love how gentle this is when brushing through my hair. It doesn't snag or pull. After lightly finger detangling I follow up with this brush. I highly recommend this brush for super fine hair, even if you have type 4 hair!" — Fit Babe 3. A ColourPop eyeshadow if you don't want to splurge on a full palette (or just don't need or desire every single color they come with) and would rather carefully select your fave shades and colors individually. These are extremely blendable *and* highly pigmented without you paying top-shelf price. Target Promising review:"Talk about sparkle! This formula is so unique. There's a soft wash of color mixed with flecks of glitter, and it's stunning on the eyes." — Target reviewer 4. An ultra-nourishing lip mask which I recently started using and *adore* because it smells delicious, can be worn under or over other lip products (and on its own, of course), and leaves my smackers feeling supple, smooth, and like they've been coated in an angelic blanket of sweet, sweet softness. Target Lately, I've been starting and ending each day by applying this to my lips after first exfoliating with Revlon kiss balm. It really helped my chapped lips during the winter. Promising review:"i looove this lip balm. It melts into my lips leaving them hydrated, plump, and glossy without being sticky!! The scent, the consistency, the price point are all perfect. Would definitely recommend!" — coulasaghoul 5. And Revlon Kiss Balm (as mentioned above) to go with it because when it comes to preventing and treating my chapped lips for cheap, NOTHING comes close to this miraculous little balm that also boasts SPF 20. Plus, that PRICE. Swoon. Promising review:"I purchased the coconut flavor. I love it. 😻 It's easy to apply on my lips. I've tried different brands that are moisturizing at first and then dries my lips. This keeps my lips soft even after it's rubbed off. I will definitely be repurchasing in different flavors. Price is affordable too!" — Samantha 6. An E.l.f. waterproof liquid eyeliner pen because precision this sharp shouldn't cost a fortune. Whether you're going for a subtle flick or a don't-mess-with-me wing, this pen gives you FULL CONTROL over your cat-eye destiny. Target Promising review:"I've used liquid eyeliner for winged eyes almost daily for the past 15 years. I've used everything from the most expensive to the cheapest, and this has to be the best eyeliner I've ever purchased. Stays perfectly unless you rub your eyes often, then it can definitely start to come off. Survives most crying sessions, and it's super black and opaque and never ever dries out. I've repurchased 50 x over and will continue to do so because even the highest end eyeliners don't compare!" — cat 7. A texture foam mousse that gives your hair that effortless, just-woke-up-like-this volume and texture. Whether you're aiming for waves or a tousled, full-bodied look, this mousse is your secret weapon. Bonus? It doesn't leave your hair crunchy. Just touchable, soft perfection. Target Promising review: "I've been using this for a while now. The ONLY product that I've ever used that detangles, moisturizes and defines my curls. It is 100% consistent. I can't even bring myself to buy another product for my curls. I have mixed hair 3c curls. Thick and coarse." — SDgirl88 Price: $15.99 8. A Curology daily moisturizer with SPF 30 sunscreen which I *love* using in the morning as it moisturizes, protects, and makes me feel like I'm ready to conquer the day no matter what the sun's rays might have in store for my skin. Seriously, having a lightweight moisturizer + sunscreen in one is heavenly. 9. A Wet n Wild soft blur matte lipstick wihch glides on smoother than your favorite Oscar-winning movie plot twist, serving up a dreamy, soft-focus finish without drying out your lips... all without costing as much as a red carpet-worthy outfit, of course. Target Promising review:"While the shade I bought isn't for me, I love this formula! This is a great creamy matte lipstick with good pigment that doesn't accentuate the dry spots on my lips. And while it's a matte finish, it's not drying at all. I also appreciate the light, sweet vanilla/sugary scent. I've already ordered two other shades for delivery. And for the price? *Chef's Kiss!*" — Sjashby 10. A Garnier Fructis Sleek & Shine hairspray that will have your strands so smooth and frizz-free, even humidity will be like, "Wait, what just happened?" Target Promising review:"I love this hairspray! I think it works really well to keep my hair in place without making it sticky, crunchy, or hard. It smells amazing and is a great finishing spray for all of my hairstyles. It definitely keeps my curls in place while still leaving them flexible and soft." — Larkspur37 11. An L.A. Girl pink pro concealer equipped with a precision brush-tip applicator to cover up blemishes and dark circles, or just add a pop of radiance because who needs a full eight hours of sleep when you've got this cost-effective little magic wand? 12. A Good Molecules Yerba Mate wake-up eye gel that's basically a shot of espresso for your under-eyes, no barista (or overpriced espresso) required. Target 13. And a natural argan hair oil which costs way less than any daily coffee run. Talk about a mane investment that leaves your locks silky, shiny, and straight-up shear genius. Target Promising review:"Great price for the size. I needed relief for my dry hair. I was looking for something natural. I know that castor oil is good. I only put two or four braids in my hair. This product smells great. I can also use this product on my skin. I would recommend." — MsKEV 14. A Jergens cherry almond moisturizer *cherry picked* for ultimate softness. I mean, truly the almond joy your skin's been craving: rich, silky, and nut-urally irresistible. Target 15. A Physicians Formula Butter Glow bronzer and blush for a sweet sun-kissed look that brags, "I just got back from a tropical vacay," even if the closest you've been to the beach lately is a coconut-scented candle. Target Promising review:"This compact is AMAZING! I am pleasantly surprised with this whole Butter collection of products: they're all sooo good! This goes on like butter, smooth, and even-color application. Beautiful shade of bronzing/contour and blush. Very versatile color palette, can be used alone over prepped skin or over foundation. This can be built up for a bolder effect or sheer. I have also used some of the colors as eye shadow for a summer nude face and paired with their Butter lip gloss. This powder gives me a naturally radiant face, and lasts all day long!" — Monchula 16. A Maybelline liquid foundation with seriously long-lasting results if you're aiming for that flawless finish that won't ghost you by lunchtime nor cost an arm and a leg to re-up on. Target Promising review:"Fit Me has so many shades that follow me along as I tan in the summer and fade back in the winter. It is literally the best foundation I have ever worn. And I've worn expensive brands, CoverGirl, etc. This brand rocks in every shade, every time." — Bridgett Luttrell 17. A simple, yet highly effective bag of Epsom salt that's been used for centuries for soaking, soothing sore muscles, and turning one's bathtub into a 5-star spa experience without you paying 5-star spa prices. Target Read more about the effects of Epsom salt soaks or baths at Cleveland Clinic. Promising review:"I am so glad I purchased this and put the bag I intended to purchase back. This bag was a little cheaper and worked as well as the higher-priced ones. I tend to get tight, sore muscles, and this has been a great help. I've soaked in it and not experienced dryness as I do with some of the other brands." — Mika323 Price: $3.99 18. A sport sunscreen spray with SPF 50 because sunburn is so not cool nor worth the pain. Protecting your skin while you break a sweat, however, is always in season. Target 19. A jelly cheek and lip tint pulling double duty as both a flush of color and a glow booster, effortlessly allowing you to add that just-blushed, just-bitten look in seconds. 20. A smart Odele smoothing shampoo that tames frizz, boosts shine, and leaves your hair so sleek, you'll swear it just graduated summa cum laude from the School of Good Hair Days, no debt-inducing diploma required. 21. A nongreasy jojoba hair oil since your strands deserve hydration without the heavy, weighed-down feel — just smooth, silky, and ridiculously healthy-looking hair with every drop. Target 22. A water-based hyaluronic acid serum to drench your skin in deep, bouncy hydration, leaving you feeling as plump and dewy as a freshly misted orchid. Now, that is priceless. Target Promising review:"I usually use a more expensive hyaluronic acid. I ran out, and it was on backorder. I figured for around $6, I'd give this a go in the interim. Dang. This stuff is nice!! I've tried a lot of these serums and have struggled to find ones I like. They're usually sticky, expensive, don't spread well, etc. This one is a little sticky, but a little of it goes a long way, and it's super hydrating. Honestly, if my usual one wasn't already in the mail, I'd cancel it and fully convert over to this one. I probably will after the bottle of the more expensive stuff runs out." — Ashley Price: $5.99 23. An E.l.f. daily cleanser chock full of skin-lovin' ingredients that'll wash away the day while keeping your face fresh, happy, and glowing. Your skin deserves all the TLC without the $$$ price tag, after all. Target Promising review:"After my skin broke out after having my first child, a close friend recommended this line (I never would have given it the time of day if she hadn't, to be quite honest), and it SAVED my severe postpartum acne!!! My skin is almost 100% clear, and it feels great!" — Kpa145 Price: $6 24. An affordable fragrance mist available in six distinct scents as unique and sweet as you are. That's nearly one for every day of the week because why shouldn't your vibe switch up as often as your OOTD? Target Promising review:"Another one that smells just as good as the expensive name brand and is long lasting!! Deff worth it!!!" — Tra Tra n Sweats Price: $11.99 (available in five scents) 25. And a curl and volume mascara at an *unbeatable* price point that reviewers love for its near-mythical ability to lift, define, and hold all day — like a magic wand for your lashes, minus the fairy godmother. ✨ Target Promising review:"I literally cannot believe how good this mascara is. Especially at this price point! I feel like I've been searching for the perfect mascara all my life and just never even considered anything under $6 to be worth trying but WOW. Been using about three months now- switching between this one (the pink) and the green one. I like the pink better. They are essentially the same thing but the green is A LOT harder to scrub off! I love how this one washes off easier yet doesn't come off easy with just sweat/tears. This will prob remain my go-to mascara for life." — aryana Price: $4.99 Reviews have been edited for length and/or clarity.