Latest news with #Fitur2025
Trade Arabia
05-02-2025
- Business
- Trade Arabia
Visit Qatar showcases offerings to global audience at Fitur
Visit Qatar led a delegation of 10 hospitality and corporate partners at Fitru 2025, the premier global meeting point for tourism professionals focusing on Spanish and Latin American markets. The five-day event, held from January 22 to 26 at IFEMA Madrid, provided Visit Qatar with a platform to present the latest tourism developments and offerings in the country to a global audience. This year's edition also featured over 100 leading companies showcasing innovative solutions designed to advance the global tourism industry. Visit Qatar's participation underscores its commitment to highlighting Qatar's rich cultural heritage and tourism offerings, further strengthening its presence in Spanish and Latin American markets. By engaging with key stakeholders at FITUR, Visit Qatar continues to position itself as a top global destination, said the organisation. This year's booth featured Qatar Airways as a corporate partner and included hospitality partners from Qatar's leading hotels and Destination Management Companies (DMCs) such as W Doha Hotel and Residences, Hilton Salwa Beach Resort and Villa, Rixos Gulf Hotel Doha, Mondrian Doha, Sharq Village& Spa, a Ritz-Carlton Hotel, The Outpost Al Barari. DMC partners included Discover Qatar, 365 Adventures, and Al Jaber DMC. A major component of Fitur 2025 was highlighting the various sectors influencing the tourism landscape, including technology, cruise tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions), sports, and more.
Muscat Daily
28-01-2025
- Business
- Muscat Daily
Visit Oman, Spanish firm collaborate to attract European tourists
Madrid, Spain – National travel operator Visit Oman and a Spanish travel tech startup, Passporter, have joined forces to boost tourism to Oman. The partnership was announced at International Tourism and Trade Fair – Fitur 2025 – held in Madrid from January 22 to 26. Passporter – a travel planning tool revolutionising the tourism industry by offering a community-driven platform that inspires, plans, executes and shares travel experiences – will play a key role in showcasing Oman's beauty and diversity to a global audience. With over 1mn followers, Passporter supports users throughout their journey, from planning to sharing experiences, making it an ideal partner for Visit Oman's ambitious tourism goals. With a 360° marketing approach, the campaign will feature influencers from Spain, France and Germany exploring Oman's hidden treasures and creating inspiring content to captivate travellers worldwide. The campaign will leverage Passporter's extensive reach, distributing engaging content in five languages across its platforms to maximise visibility and attract a wider audience. Targeting end consumers, with focus on travellers from Spain and other European countries, the campaign will highlight Oman's unique cultural experiences, breathtaking landscapes, and luxurious hospitality. The aim is to increase European tourism to Oman and drive bookings for the country's various tourism services. Shabib al Maamari, Managing Director of Visit Oman, said, 'The activation of Passporter's destination marketing campaign is a crucial step in our strategy to establish an omnichannel framework.' By collaborating with leading digital platforms like Passporter, Visit Oman is enhancing its digital distribution efforts, raising awareness about Oman, and inspiring travel to the country. 'This integrated approach will seamlessly connect travellers with booking experiences through online travel agencies, support our local tourism providers, and strengthen Oman's position as a preferred travel destination,' Maamari said. Diego Rodríguez, CEO of Passporter, added, 'At Passporter, we believe that inspiring travel experiences is key to driving bookings and turning a country into a must-visit destination. We are thrilled to partner with Visit Oman to showcase the captivating beauty and diverse experiences this incredible country has to offer. Our platform inspires travellers through interactive itineraries and engaging storytelling to support Visit Oman's goal of attracting a global audience.'
Trade Arabia
27-01-2025
- Business
- Trade Arabia
Fitur surpasses expectations with record numbers
Fitur, the International Tourism Fair organised by IFEMA Madrid, reported nearly 255,000 attendees, reaffirming the continued growth in the sector and the event's leadership position. The 45th International Tourism Fair took place from Janaury 22 to 26. A significant growth was in attendance during the first three days, which welcomed 155,000 professionals. These figures reflect the strong recovery of the global tourism industry in 2024, with 1.4 billion international tourist arrivals, according to UNWTO, as well as record numbers for both Spain and Madrid, which saw 94 million and 16 million visitors, respectively. Furthermore, these Fitur figures anticipate the forecast that, in 2025, both travellers and tourism spending will continue to grow, driven by strong demand. Worldwide, tourism-related revenues have reached $1.9 trillion, with Spain and Madrid following this trend. Tourist spending figures have risen to 126 billion euros nationally and 16 billion euros in the Madrid region. Moreover, these figures from Fitur anticipate that by 2025 both traveller numbers and tourism spending will continue to grow, driven by strong demand. Alongside these outstanding attendance figures, and with a total of nine halls, Fitur 2025 hosted more than 9,500 companies across 884 stands. This year, Fitur has brought together 156 countries from around the world, with 101 of them participating with official delegations. This influx also has an economic impact of 445 million euros on Madrid. Under the theme "Proud. We Are Tourism," Fitur has celebrated an edition in which all stakeholders have advocated for sustainability criteria to ensure balanced and viable global growth in the medium and long term for both the planet and local communities. Additionally, experts have emphasized how diversification, seasonality reduction, and the integration of new technological tools are driving an inclusive and competitive tourism model that ensures a more sustainable future for all. This model is promoting different types of tourism that contribute to this development, including sports, film, and language tourism. Progress toward this sustainable tourism model is also essential to preserve the right to travel for future generations, ensuring that travel remains an accessible and enriching reality.
