Latest news with #Flamini
Yahoo
a day ago
- Business
- Yahoo
Woolrich Has a New CEO
MILAN — About six months after finding a new investor in Chinese apparel group Baoxiniao Holding Co. Ltd., Woolrich is naming a new chief executive officer recruited from within its C-suite. Lorenzo Flamini, previously chief financial officer of the outerwear specialist, is taking on the top job, succeeding Stefano Saccone in the CEO role. The latter had joined Woolrich in 2019. More from WWD Obermeyer's New CEO Sets Sights on Female Hunters and Anglers EXCLUSIVE: Kizik Names Former Nike Exec Gareth Hosford as Its New CEO Why Michelle Peluso Believes in Revlon's Comeback Flamini joined Woolrich in 2017 after a long career in consultancy at leading firm Deloitte. The company touted his crucial role in spearheading Woolrich's strategic and operational transformation through several milestone moments in its recent history. His appointment reflects the commitment of Woolrich and its financial partners to simultaneously grow its domestic, European market, and the APAC region, which last year represented about 5 percent of the global business. 'Europe remains our core market, where we continue to operate directly through our three main channels: wholesale, direct-to-consumer and e-commerce,' Flamini said. 'Our goal is to strengthen the brand identity by focusing on what has always defined Woolrich: a heritage that dates back to 1830 and an inherent versatility rooted in our DNA. We draw inspiration from our archives and the brand's signature elements, reinterpreting them through a contemporary lens, while expanding our offer with lighter pieces and a more robust selection designed for transitional seasons — from spring to fall,' he added. Flamini's appointment comes three months after the closing of the deal with Baoxiniao, first announced last December, as reported. The company listed on the Shenzhen Stock Exchange and parent to the Saint Angelo, Hazzys, Bono, Camicissima and Henry Grant brands, acquired Woolrich's intellectual property rights for all territories outside Europe. European intellectual property rights and operations will continue to be owned and handled by L-GAM, the Luxembourg-based investment firm backed by the princely family of Liechtenstein, which first acquired Woolrich in 2018 from its former owner WP Lavori in Corso. As per the agreement with Baoxiniao, the latter directly operates Woolrich in Greater China while other markets in the APAC region could be handled by local partners. The Chinese company has entered into a five-year procurement and brand consulting agreement with Woolrich International to ensure globally consistent efforts in brand positioning, marketing, product development and overall operations. Founded in 1996, Baoxiniao operates more than 1,800 mono-brand stores in major cities across China for its portfolio of brands. In 2023 Woolrich appointed Todd Snyder as creative director of the newly formed line Woolrich Black Label, the company's upscale division liaising its outdoorsy bent with a luxury offering defined by a modern aesthetic. The move was seen spurring Woolrich's footprint in the U.S. market. Woolrich currently operates 35 stores across Europe and Japan and boasts a network of marquee stockists including Le Bon Marché and Galeries Lafayette in Paris; Rinascente in Italy; Breuninger and Loden-Frey in Germany; Isetan and Ginza Six in Japan; deBijenkorf in the Netherlands; El Corte Inglés in Spain, and Harrods in London, among others. Best of WWD EXCLUSIVE: Maje Names Charlotte Tasset Ferrec CEO Nadja Swarovski Exits Family Company Amid Ongoing Corporate Shakeup Aeffe MD Exits Fashion Group Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Network
2 days ago
- Business
- Fashion Network
Woolrich finalizes deal with Baoxiniao and names Lorenzo Flamini as CEO
Woolrich has closed its transaction with Chinese fashion group Baoxiniao, marking a new chapter for the brand's global expansion, and has appointed Lorenzo Flamini as CEO. Signed in late 2024, the agreement with the Chinese player officially closed in February 2025. The deal gives the company intellectual property rights to the Woolrich brand outside Europe, strengthening its ability to expand into key international markets, starting with China. Flamini, who has been with Woolrich since 2017 as chief financial officer, has played a key role in the company's evolution. A constant presence throughout the brand's transformational journey—not only in financial matters but also in strategic and operational initiatives—he has contributed to several pivotal milestones, including the 2016 transaction that created Woolrich International and the 2018 transfer of ownership to L-GAM. L-GAM will continue to manage the brand's development in Europe. Europe remains our target market, where we continue to operate directly through our three main channels: wholesale, DTC, and e-commerce," Flamini says. "Our goal is to strengthen the brand identity by focusing on what has always defined Woolrich: a historical legacy dating back to 1830 and an inherent versatility rooted in our DNA. We will draw inspiration from our archive and the brand's distinctive elements, reinterpreting them in a contemporary way. In parallel, we will expand our offering with lightweight garments and a more robust selection designed for the intermediate seasons, from spring to fall," adds the new CEO.
Fashion Network
2 days ago
- Business
- Fashion Network
Woolrich finalizes deal with Baoxiniao and names Lorenzo Flamini as CEO
Woolrich has closed its transaction with Chinese fashion group Baoxiniao, marking a new chapter for the brand's global expansion, and has appointed Lorenzo Flamini as CEO. Signed in late 2024, the agreement with the Chinese player officially closed in February 2025. The deal gives the company intellectual property rights to the Woolrich brand outside Europe, strengthening its ability to expand into key international markets, starting with China. Flamini, who has been with Woolrich since 2017 as chief financial officer, has played a key role in the company's evolution. A constant presence throughout the brand's transformational journey—not only in financial matters but also in strategic and operational initiatives—he has contributed to several pivotal milestones, including the 2016 transaction that created Woolrich International and the 2018 transfer of ownership to L-GAM. L-GAM will continue to manage the brand's development in Europe. Europe remains our target market, where we continue to operate directly through our three main channels: wholesale, DTC, and e-commerce," Flamini says. "Our goal is to strengthen the brand identity by focusing on what has always defined Woolrich: a historical legacy dating back to 1830 and an inherent versatility rooted in our DNA. We will draw inspiration from our archive and the brand's distinctive elements, reinterpreting them in a contemporary way. In parallel, we will expand our offering with lightweight garments and a more robust selection designed for the intermediate seasons, from spring to fall," adds the new CEO.
Fashion Network
2 days ago
- Business
- Fashion Network
Woolrich finalizes deal with Baoxiniao and names Lorenzo Flamini as CEO
Woolrich has closed its transaction with Chinese fashion group Baoxiniao, marking a new chapter for the brand's global expansion, and has appointed Lorenzo Flamini as CEO. Signed in late 2024, the agreement with the Chinese player officially closed in February 2025. The deal gives the company intellectual property rights to the Woolrich brand outside Europe, strengthening its ability to expand into key international markets, starting with China. Flamini, who has been with Woolrich since 2017 as chief financial officer, has played a key role in the company's evolution. A constant presence throughout the brand's transformational journey—not only in financial matters but also in strategic and operational initiatives—he has contributed to several pivotal milestones, including the 2016 transaction that created Woolrich International and the 2018 transfer of ownership to L-GAM. L-GAM will continue to manage the brand's development in Europe. Europe remains our target market, where we continue to operate directly through our three main channels: wholesale, DTC, and e-commerce," Flamini says. "Our goal is to strengthen the brand identity by focusing on what has always defined Woolrich: a historical legacy dating back to 1830 and an inherent versatility rooted in our DNA. We will draw inspiration from our archive and the brand's distinctive elements, reinterpreting them in a contemporary way. In parallel, we will expand our offering with lightweight garments and a more robust selection designed for the intermediate seasons, from spring to fall," adds the new CEO.
Fashion United
2 days ago
- Business
- Fashion United
Woolrich: Flamini new ceo after Baoxiniao agreement
Woolrich announced the official closing of the agreement with the Chinese group Baoxiniao, signed at the end of 2024 and finalised in February 2025. Under the agreement, Woolrich International holds the intellectual property rights to the brand outside of Europe, marking a key step towards wider international expansion, particularly in strategic markets such as China. Lorenzo Flamini appointed new chief executive officer Following the agreement, Lorenzo Flamini was appointed chief executive officer of the company. Previously chief financial officer since 2017, Flamini played a central role in the company's evolution, supporting major corporate transformations, including the creation of Woolrich International in 2016 and the transition under the leadership of the L-Gam fund in 2018, which will continue to manage the brand's development in Europe. 'Europe remains our key market, where we continue to operate directly through our three main channels: wholesale, direct-to-consumer (D2C) and e-commerce. Our goal is to strengthen brand identity by focusing on what has always defined Woolrich: a historical heritage dating back to 1830 and an intrinsic versatility rooted in our DNA,' Flamini highlighted in a statement. 'We draw inspiration from our archive and the brand's distinctive elements, reinterpreting them in a contemporary way, and we are expanding our offering with lightweight garments and a more robust selection designed for the mid-seasons, from spring to autumn,' he added. The objective is to broaden the product offering with garments designed for the mid-seasons, such as spring and autumn, reinterpreting the brand's iconic elements in a modern way. Last December, Woolrich International, owned by L-Gam, welcomed a new investor. Specifically, the Chinese apparel group Baoxiniao Holding Co. Ltd. acquired the intellectual property rights to the Woolrich brand for all territories outside of Europe. Baoxiniao, which owns several clothing brands including Saint Angelo, Hazzys, Bono, Camicissima and Henry Grant, emphasised its desire to elevate the premium outdoor clothing brand globally, especially in Asia, and to strengthen its brand portfolio. Founded in 2013, the Baoxiniao holding is based in China. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
