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CTV News
2 days ago
- Business
- CTV News
Buy a home or travel? Quebecers are reconsidering what ‘success' means
Back in the day, the 'dream' was to find a good job, start a family, adopt a dog and live in a beautiful house with a white picket fence. But times have since changed, Noovo Info has found, along with our ambitions and what we consider 'successful.' According to a study by Arlington Research, conducted in March 2025 on behalf of FlightHub, Quebecers are increasingly associating success with life experiences and, in particular, travel. The Montreal-based travel agency reports that 58 per cent of Quebecers surveyed consider travel to be an important life achievement, ahead of home ownership (53 per cent) and having a high income (41 per cent). 'Quebecers' financial priorities oscillate between material goods and life experiences,' explains FlightHub. 'While 71 per cent say that saving for retirement is a priority, a large number of respondents say they are prepared to adjust their spending to be able to travel.' The desire to travel is so strong among Quebecers that just over half of respondents say they are prepared to use funds originally earmarked for material purchases to finance a trip. For example, before cutting back on travel, Quebecers say they would first cut back on eating out (65 per cent), entertainment (51 per cent) and buying gifts (50 per cent). FlightHub adds that for 35 per cent of Quebecers, 'travel is a necessity that constitutes an essential part of their daily lives, which they could not do without.' travel A globe in a hand. (Porapak Apichodilok/ Redefining 'successful' life Across the country, the survey finds that life goals and financial priorities have changed over time, often swinging between buying a home, succeeding professionally and travelling, depending on the different generations. The Arlington Research survey reveals that travel now rivals the purchase of a property as a key life stage on the national scale. 'While career or property goals remain strong symbols of success, the survey highlights that many now associate success with life experiences, particularly when it comes to travel,' explains Henri Chelhot, CEO of FlightHub. According to the survey, 60 per cent of Canadians consider travel to be a life achievement, slightly ahead of home ownership (58 per cent), high income (44 per cent), having children (41 per cent) and professional development (38 per cent). Of the group, 54 per cent of respondents said they were already homeowners, while 30 per cent said they are saving, and 14 per cent said they have no intention of buying a home. 'However, 61 per cent of those surveyed said that if property was more affordable, they would choose home ownership over travel,' found FlightHub. travel Pins in a map. (Catarina Sousa/ Financial reality While travel is becoming an increasingly important part of Canadians' lives, the fact remains that financial reality can sometimes put the brakes on any adventurous plans. The FlightHub survey suggests that in 2025, Canadians' financial priorities were saving for retirement (70 per cent), buying property (66 per cent), paying off debts (62 per cent), travelling (58 per cent) and buying a car (32 per cent). All the same, a large proportion of Canadians ranked travel as the fourth expense to be cut to make ends meet. An additional 41 per cent of respondents ranked it among the top three expenses to cut, and only 18 per cent put it as the first. Like Quebecers, Canadians say they would first cut back on eating out (62 per cent), entertainment (58 per cent) and buying gifts (46 per cent) before touching their travel budget. Around 62 per cent of Canadians say they would be prepared to use funds earmarked for certain material purchases, such as clothing, electronics or furniture, to finance a trip. 'For 32 per cent of Canadian respondents, travel is a necessity and an essential part of their daily lives that they could not do without,' explains FlightHub. 'For 46 per cent of them, it is more of a luxury, while 22 per cent consider it to be a pleasant 'extra,' but not essential.' travel A couple on a scooter. (Ajay Donga/ Generational differences According to an Alliance de l'industrie touristique du Québec survey, conducted in mid-February, there are also generational differences when it comes to perceptions of travel. According to the survey, Millennials, Generation X and Baby Boomers are more inclined to view travel as a necessity and a factor of success and personal fulfilment, meaning they're more likely to prioritize it over material goods. 'These generations also have a higher average annual income and are more likely to be homeowners,' the survey finds. 'On the other hand, Generation Z, whose incomes are generally under $100,000, continue to pay off debts, rent their homes and save to buy property,' adds FlightHub. The company notes that Gen Z is also more likely to 'prioritize property purchases over travel if it were more affordable,' and they place greater importance on material purchases. 'In the light of generational realities and individual financial means, it is interesting to see a strong interest in investing in experiences, despite economic uncertainties,' said Chelhot. 'At a time when Canadians are showing a growing interest in travel, this survey reminds the industry of the importance of mobilizing collectively to offer accessible travel options adapted to all budgets, particularly to the younger generations.' The survey, conducted by Arlington Research, was carried out between March 12 and 17, 2025, among a sample of 1,500 Canadians who have flown for business or pleasure in the past two years. By comparison, a survey of this size would have a margin of error of ±/- three per cent at a 95 per cent confidence level.
National Post
4 days ago
- Business
- National Post
Homeownership, or Travels: Canadian Generations Are Shaping Different Life Milestones and Financial Goals
Article content From homeownership and career success to personal growth and exploration, Canadians are telling us what it means to achieve success in today's world, with many identifying travels as a top necessity for an accomplished life, before more traditional routes. Article content Article content MONTREAL — With economic uncertainty reshaping financial priorities, Canadians are increasingly finding themselves at a crossroads when having to prioritize big spending decisions. In a recent survey fielded in March 2025 by Arlington Research and polling 1,500 adults living in Canada who had flown at least once in the past two years, FlightHub took a deep dive into Canadians' sentiments surrounding travel and how it compares to other life milestones, such as homeownership and career, to see if the needle was moving as to what was seen as a luxury – or a necessary – activity. Article content Canadians (also) define success through experiences – and travel is key Article content The white picket-fence dream does not seem to be a one-size-fits all dream: in a close tie with the traditional focus on homeownership, travel is now seen as a significant milestone. According to the survey, 60 per cent of respondents view travel as an important life achievement, slightly surpassing homeownership (58%), earning a high income (44%), having children (41%) and career advancement (38%). Article content While 54 per cent of respondents own a home, 30 per cent are saving to buy one and 14 per cent have no plans for homeownership. However, 61 per cent of respondents agree that if real estate were more affordable, they would prioritize homeownership over travel. Article content 'Canadians' view of success now also integrates different experience-based milestones. While other work or home-related goals are still strong symbols of achievement, the survey highlights that many are finding success in life's experiences, particularly in travel,' says Henri Chelhot, CEO of FlightHub. 'Travel is no longer just about leisure – it's a powerful tool for personal growth, exploration and creating memories.' Article content How do both those experiential and material success milestones materialize when it comes to financial planning and budget choices? The survey found that Canadians prioritize saving for retirement first (70%), followed by buying at home (66%), paying off their debts (62%), travelling (58%), and buying a car (32%). Article content However, when asked about budget management to respond to economic uncertainty and inflation, it appears Canadians are quite protective of their travel money, which came in fourth position of expenses Canadians say they would cut to make ends meet (41% ranked it as one of the top 3 choices, and only 18% as their top budget cut). Before cutting down on travel spends, respondents indicated that would first reduce restaurants (62%), entertainment (58%) and gift-giving (46%). In fact, travel comes in as the last experience-based expense people would trade-off for food on the table, or other utilities (clothing, 33%, transportation, 10%, groceries, 8%, utilities, 6%). Article content Additionally, 62 per cent of respondents indicated they would gladly reallocate funds from material purchases such as clothing, electronics, or furniture to fund a trip. Article content The survey also underscores the growing importance of travel in Canadians' lifestyles. For 32 per cent of respondents, travel is seen as a necessity – an essential part of their routine and something they could not live without. Another 46 per cent describe travel as a luxury, while 22 per cent identify it as a 'nice-to-have' but not crucial. Article content In fact, 67 per cent of respondents overall consider travel an investment in personal growth – a figure that rises significantly among those who view travel as essential (88%). Article content The survey also highlights clear generational differences in attitudes towards travel. Millennials, Gen X and Boomers were more likely to view travel as a necessity and a factor of success and personal growth, therefore prioritizing it over material goods. These groups also have a higher annual average income and are more likely to own a home. On the other hand, Gen Z, with an income under $100,000, still paying off debt, renting and saving to buy a home, are more likely to see travel as a luxury, but also more largely agreeing they would prioritize real estate over travel if it was more affordable. They tend to balance or prioritize material purchases. Article content 'Through generational realities and financial means, it is interesting to notice a strong appetite for investing in experiences despite economic uncertainties,' concluded Chelhot. 'Travel being prioritized over daily and more easily accessible entertainment spendings, such as restaurants, points to the financial commitment to mobility and adventure as a fuel for personal growth in other ways than the more traditional routes. As Canadians want to explore outside their homes, the survey is also a good reminder to work collectively within the industry to provide accessible and affordable travel options for all budgets, and notably younger generations.' Article content About the Survey Article content The survey, conducted by Arlington research team, was in field from March 12-17, 2025, and engaged a sample of 1,500 Canadians who have flown for business or leisure in the past two years. For comparison purposes only, a survey of this size would have a margin of error of +/- 3% at a confidence level of 95%. Article content FlightHub™, a Momentum Ventures subsidiary, is a leading North American online travel agency (OTA) based in Montreal, Canada. FlightHub proudly serves millions every year, enabling more people to visit new places and explore new cultures. FlightHub's goal is to offer travellers the most affordable flights, optimal itineraries, and exceptional customer service. The leading online travel agency (OTA) believes that broadening travel possibilities and connecting people across borders increases human consciousness, reduces fear, and inspires positive change. Founded in 2012, FlightHub has facilitated more than 30 million connections. Article content Article content Article content Article content Article content Article content
Business Wire
4 days ago
- Business
- Business Wire
Homeownership, or Travels: Canadian Generations Are Shaping Different Life Milestones and Financial Goals
MONTREAL--(BUSINESS WIRE)--With economic uncertainty reshaping financial priorities, Canadians are increasingly finding themselves at a crossroads when having to prioritize big spending decisions. In a recent survey fielded in March 2025 by Arlington Research and polling 1,500 adults living in Canada who had flown at least once in the past two years, FlightHub took a deep dive into Canadians' sentiments surrounding travel and how it compares to other life milestones, such as homeownership and career, to see if the needle was moving as to what was seen as a luxury – or a necessary – activity. Canadians (also) define success through experiences – and travel is key The white picket-fence dream does not seem to be a one-size-fits all dream: in a close tie with the traditional focus on homeownership, travel is now seen as a significant milestone. According to the survey, 60 per cent of respondents view travel as an important life achievement, slightly surpassing homeownership (58%), earning a high income (44%), having children (41%) and career advancement (38%). While 54 per cent of respondents own a home, 30 per cent are saving to buy one and 14 per cent have no plans for homeownership. However, 61 per cent of respondents agree that if real estate were more affordable, they would prioritize homeownership over travel. 'Canadians' view of success now also integrates different experience-based milestones. While other work or home-related goals are still strong symbols of achievement, the survey highlights that many are finding success in life's experiences, particularly in travel,' says Henri Chelhot, CEO of FlightHub. 'Travel is no longer just about leisure – it's a powerful tool for personal growth, exploration and creating memories.' A mix of material and experience-based financial priorities for Canadians in 2025 How do both those experiential and material success milestones materialize when it comes to financial planning and budget choices? The survey found that Canadians prioritize saving for retirement first (70%), followed by buying at home (66%), paying off their debts (62%), travelling (58%), and buying a car (32%). However, when asked about budget management to respond to economic uncertainty and inflation, it appears Canadians are quite protective of their travel money, which came in fourth position of expenses Canadians say they would cut to make ends meet (41% ranked it as one of the top 3 choices, and only 18% as their top budget cut). Before cutting down on travel spends, respondents indicated that would first reduce restaurants (62%), entertainment (58%) and gift-giving (46%). In fact, travel comes in as the last experience-based expense people would trade-off for food on the table, or other utilities (clothing, 33%, transportation, 10%, groceries, 8%, utilities, 6%). Additionally, 62 per cent of respondents indicated they would gladly reallocate funds from material purchases such as clothing, electronics, or furniture to fund a trip. Travel: a necessity for one-third of Canadians; material purchases prioritized for Gen Z Canadians The survey also underscores the growing importance of travel in Canadians' lifestyles. For 32 per cent of respondents, travel is seen as a necessity – an essential part of their routine and something they could not live without. Another 46 per cent describe travel as a luxury, while 22 per cent identify it as a 'nice-to-have' but not crucial. In fact, 67 per cent of respondents overall consider travel an investment in personal growth – a figure that rises significantly among those who view travel as essential (88%). The survey also highlights clear generational differences in attitudes towards travel. Millennials, Gen X and Boomers were more likely to view travel as a necessity and a factor of success and personal growth, therefore prioritizing it over material goods. These groups also have a higher annual average income and are more likely to own a home. On the other hand, Gen Z, with an income under $100,000, still paying off debt, renting and saving to buy a home, are more likely to see travel as a luxury, but also more largely agreeing they would prioritize real estate over travel if it was more affordable. They tend to balance or prioritize material purchases. 'Through generational realities and financial means, it is interesting to notice a strong appetite for investing in experiences despite economic uncertainties,' concluded Chelhot. 'Travel being prioritized over daily and more easily accessible entertainment spendings, such as restaurants, points to the financial commitment to mobility and adventure as a fuel for personal growth in other ways than the more traditional routes. As Canadians want to explore outside their homes, the survey is also a good reminder to work collectively within the industry to provide accessible and affordable travel options for all budgets, and notably younger generations.' About the Survey The survey, conducted by Arlington research team, was in field from March 12-17, 2025, and engaged a sample of 1,500 Canadians who have flown for business or leisure in the past two years. For comparison purposes only, a survey of this size would have a margin of error of +/- 3% at a confidence level of 95%. About FlightHub FlightHub™, a Momentum Ventures subsidiary, is a leading North American online travel agency (OTA) based in Montreal, Canada. FlightHub proudly serves millions every year, enabling more people to visit new places and explore new cultures. FlightHub's goal is to offer travellers the most affordable flights, optimal itineraries, and exceptional customer service. The leading online travel agency (OTA) believes that broadening travel possibilities and connecting people across borders increases human consciousness, reduces fear, and inspires positive change. Founded in 2012, FlightHub has facilitated more than 30 million connections.
Los Angeles Times
18-05-2025
- Business
- Los Angeles Times
Mindfulness as a Travel Theme Takes Flight in L.A.
FlightHub, a Momentum Ventures subsidiary and leading online travel agency that allows consumers to book cost-effective travel services, recently released new survey findings uncovering the correlation between travel and wellness services The study, conducted with 2,000 U.S. respondents, highlights the growing impact and prioritization of mindfulness and wellness when travel decisions are being made. While traveling to destinations for less expensive, high-end medical or cosmetic procedures is nothing new, more and more travelers are making overall well-being and mindfulness the themes of their travel, which runs from the destinations, lodging and activities selected to the travel experience itself. While the concept of traveling for medical procedures is not new, the rise of cosmetic and wellness tourism has introduced a new layer to travel planning. 'Our findings show that cost, social influence and wellness trends are shaping how people think about travel in the context of personal enhancement,' said Henri Chelhot, CEO of FlightHub. Beyond cosmetic procedures, wellness travel continues to gain traction, with 66% of respondents expressing interest in visiting a destination for a traditional wellness or relaxation retreat. Over half (57%) of those surveyed believe the rise in wellness tourism is reshaping destinations, turning them into wellness-centric hubs, while 52% said they are now more likely to choose travel locations based on their health and self-care offerings, such as yoga retreats or holistic healing centers. Spending habits reflect this growing interest. On average, respondents are willing to spend $1,857 on a wellness retreat, with those considering such trips budgeting closer to $2,047. Los Angeles is a distinct destination option for wellness tourism with an array of spas and relaxation centers. For those looking to get away for their mindfulness retreat, there is a unique new portal to mindfulness with the recent launch of the new Virgin Atlantic Clubhouse at LAX. Designed with wellness in mind, the lounge offers exclusive amenities, spaces and experiences tailored to enhance the preflight experience for eligible customers. The Clubhouse, located in the Tom Bradley International Terminal, is a multi-sensory experience designed to soothe the senses at twilight with thoughtful touches to aid relaxation. The lounge features local artwork and sunsetinspired mood lighting to create a serene retreat. Day-to-night transitional lighting helps to align circadian rhythms, encouraging mindfulness and setting the stage for a restful journey on the airline's three overnight flights to London Heathrow. Guests can relax, work and dine in the Ruby Room, a Hollywood-inspired space with its own cinema featuring wireless headsets connected via Bluetooth, or retreat to The Royal Box, a destination for VIPs featuring adjustable mood lighting and a secret menu. For those needing a quiet space to focus, The Wing's acoustically sealed work pods give a nod to Virgin Records' legacy, named after iconic studios like The Manor, Olympic Studios and Sunset Sound, where legendary artists once recorded. The Clubhouse's 'Zen Den' is an immersive space featuring relaxation, movement and mindfulness sessions powered by the FORME Studio, an award-winning smart fitness mirror – a unique way to wind down, refresh, refocus or reenergize before crossing the Atlantic in style. Guests can explore three exclusive categories – Mind, Body and Spirit – each offering a selection of guided sessions from FORME's extensive library. The experience begins with a personalized welcome video from Virgin Atlantic founder, Sir Richard Branson, setting the stage for a curated experience. In celebration of the Clubhouse opening and to lull travelers into a pre-flight dream-like state, Virgin Atlantic has partnered with actor Alan Cumming to narrate the airline's first-ever original bedtime story. 'ReLAX and Unwind with Alan Cumming' invites travelers to immerse themselves in a soothing narrative that highlights the personal touches of Virgin Atlantic's in-flight experience, perfect for setting the tone for a restful flight. 'I travel between the U.S. and the U.K. all the time, and I honestly adore a long-haul flight,' said Cumming. 'It's one of the few times I have just for myself, and so I treat it like a spa day in the skies! I have a rule that I am not allowed to say no to anything I am offered (within reason of course – treachery is always a no!), so from the pre-flight champagne onwards everything is welcomed with open arms. And as the lights dim and I change into my PJs and fluff my pillows, I actually enjoy it more than bedtime at home.' The opening of the LAX Clubhouse and its partnership with Alan Cumming reflect a broader trend of American travelers seeking calm and relaxation before a flight. A recent survey by Virgin Atlantic found that 44% of Americans are anxious about getting good rest on flights, and 59% use stories, podcasts or meditations to unwind before they travel. With the LAX Clubhouse, Virgin Atlantic continues to offer a premium experience, personalized to help travelers relax and recharge before they take to the skies. Corneel Koster, chief customer and operating officer for Virgin Atlantic, commented, 'We're bringing the Clubhouse experience to the West Coast with new spaces and surprises that are unique to Los Angeles. Everything about the Clubhouse at LAX is intentionally designed and pays homage to both our British roots and local Los Angeles tastes. L.A. is a global hub for wellness, and this new Clubhouse caters uniquely to that mindset in a way that only Virgin Atlantic can. Who else has a Zen Den and Alan Cumming reading a bedtime story in The Royal Box? It is so us to add a little fun and flair. Our awesome team can't wait to pamper our L.A. guests before they cross the Atlantic in style.'
The Sun
28-04-2025
- Sport
- The Sun
FA launch brand new tournament with former England stars fronting star-studded line-up
THE FA have launched a brand new tournament with several former England stars fronting a star-studded line-up. All eyes will be on Wembley next month when Manchester City and Crystal Palace battle it out for the FA Cup. 4 But ahead of the crunch final, the FA and tournament sponsors Emirates have launched a brand new five-a-side football tournament. Featuring four teams, the competition will take place at St George's Park — the base of the FA and England's football teams. The teams will be made up of non-league stars, influencers and local community heroes. But there are a slew of former aces involved, with each heading up a side. 57-time England striker and Tottenham icon Jermain Defoe will front one side. While another will be led by eight-time England goalie Ben Foster. Chelsea title winner Shaun Wright-Phillips will take charge of the third team. While Newcastle hero Shola Ameobi is the fourth name getting involved. Each side will represent an Emirates Flight Hub. These include London, Birmingham, Manchester and Newcastle. Roy Keane delivers verdict on Thomas Tuchel after two games with England and claims he's been handed 'easy start' 4 4 Each one is also linked with a destination such as Indonesia, Dubai, Thailand and Cambodia. And the tournament's top scorer and best player could end up being gifted a flight to their team's corresponding country as a reward. A date for the competition is yet to be confirmed, but it will be streamed live on YouTube.
