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Time of India

MrBeast removes controversial AI thumbnail tool just five days after launch following severe backlash

(Image via X/@MrBeast) In classic internet whiplash fashion, MrBeast launched a flashy new AI tool on June 22, 2025, and killed it just five days later. What was supposed to be a game-changing tool for YouTubers quickly turned into a PR nightmare. Backlash hit hard, creators were fuming, and now, the biggest YouTuber in the world is walking it all back. The AI Tool That Backfired Fast So here's the tea: MrBeast, through his creator-assist platform Viewstats , dropped an AI thumbnail generator to help smaller YouTubers make click-worthy thumbnails. It promised 'plug in a prompt, get viral-worthy images,' and even let users insert their own faces over popular creators. — FocusedSloth (@FocusedSloth) Almost instantly, the internet came for him. The biggest red flag? The tool allegedly lets users replicate real creators' content and branding without their permission. JackSepticEye was one of the first to rage, calling out the use of his logo. Fans and creators alike started slamming the tool for being exploitative and anti-artist. Gone in Five Days By June 27, just five days after launch, MrBeast posted a video on X (formerly Twitter) saying, 'I thought people were gonna be pretty excited about it. I definitely missed the mark.' That's when he officially shut down the tool and removed all promo materials. Instead of defending the idea, he acknowledged the feedback, owned the misstep, and promised change. 'Going forward, there is no AI thumbnail tool,' he stated. Now, if you go to the Viewstats site, you're no longer met with AI-generated thumbnails—you're redirected to a page featuring real thumbnail artists for hire. MrBeast Responds and Pulls the Plug To his credit, MrBeast didn't double down or make excuses. He apologized, clarified that none of his in-house thumbnail team would be replaced by AI, and emphasized his respect for the creative community. 'I care more than any of you could imagine about the YouTube community,' he said. 'And I don't take that responsibility lightly.' Instead of defending the AI tool, he used the moment to uplift human creators, almost turning the backlash into a way to promote actual artist work. Respect. What's Next? This whole situation is a textbook example of how even the biggest internet celebs can fumble, and how fast the creator community reacts when something feels off. While AI tools are popping up left and right, this was a reminder: there's a fine line between helpful tech and crossing ethical lines . MrBeast may have messed up, but he pulled back fast, took accountability, and tried to make it right. Will the internet forgive him? Probably. But next time, maybe test the waters before diving in headfirst with a paid tool that uses other creators' content. In the world of YouTube, respect for the grind still matters. Game On Season 1 continues with Mirabai Chanu's inspiring story. Watch Episode 2 here.