Latest news with #FoodChain
Business Wire
a day ago
- Business
- Business Wire
Introducing FoodChain ID Mentor: AI-Powered Guidance for Smarter Food and Beverage Innovation
FAIRFIELD, Iowa--(BUSINESS WIRE)--FoodChain ID, a provider of technology and services for the food industry, announces FoodChain ID Mentor, a groundbreaking AI innovation that empowers product development teams to deliver products with greater speed and accuracy by turning disconnected sources of knowledge into trusted guidance. FoodChain ID Mentor analyzes current-state formulations and dynamically applies guidance, providing real-time insights and warnings that accelerate time to market and reduce costly maintenance and rework by innovation teams. FoodChain ID Mentor has been described as akin to having senior staff continually available to support and guide the team throughout the food and beverage development process. Share FoodChain ID Mentor converts a company's Standard Operating Procedures (SOPs), expert insights and historical experience into automated guidance that steers developers early in the process, helping them efficiently develop products that meet a wide range of internal and external requirements. With AI-powered guidance woven into development workflows, teams receive timely, intelligent feedback that reflects their organization's internal standards and best practices. FoodChain ID Mentor reduces reliance on manual reviews, improving formulation outcomes and business performance. 'At FoodChain ID, our mission has always been to support the food and beverage industry with solutions that drive efficiency, safety and innovation,' said Conor Kearney, CEO of FoodChain ID. 'We are excited to share that our AI tools are completely transforming the formulation process by combining our global expertise and client-specific knowledge directly into client workflows.' Unlike other AI tools on the market, FoodChain ID Mentor offers a practical approach to ensure that guidance is immediately applicable and beneficial for the day-to-day challenges faced by food and beverage product developers. FoodChain ID Mentor has been described as akin to having senior staff continually available to support and guide the team throughout the development process. By combining FoodChain ID's deep industry expertise, expert-curated data and rulesets, and a company's own criteria, FoodChain ID Mentor delivers highly actionable outcomes. Jason Grimm, Senior Vice President of Digital Solutions for FoodChain ID explains, 'FoodChain ID has applied its experience helping clients globally to develop embedded, AI-powered tools. FoodChain ID Mentor translates complexity into clarity‒giving food and beverage developers the confidence to move faster without compromising compliance or quality.' FoodChain ID Mentor will be demonstrated at the IFT FIRST Annual Expo and Exhibit in Chicago from July 14-16 at FoodChain ID's booth #S1616. In addition, FoodChain ID will be sharing practical applications of AI tools on July 16 at the IFT FIRST Solutions Stage from 11:15 to 11:45 a.m. To schedule a demonstration at IFT First, visit FoodChain ID is a trusted provider to over 30,000 companies across the global supply chain. The company delivers technology-enabled solutions and technical expertise to keep the food supply chain safe, compliant and transparent. Service areas include product development, regulatory compliance, food safety certification, product certification and testing. Visit for more information.
Daily Mirror
05-05-2025
- General
- Daily Mirror
Happy Egg Co accused of misleading consumers over hen welfare amid call for name change
Animal welfare group A Bit Weird allege the disconnect between the joyful, healthy hens portrayed in The Happy Egg Co marketing and the reality of life for hens on its farms constitutes a violation of UK consumer protection laws The name suggests an idyllic picture of the British countryside with hens roaming free on a lush farm. But instead, one of Britain's most recognisable egg brands has been accused of misleading consumers. According to animal welfare group A Bit Weird, The Happy Egg Co. may not be as happy as it wants you to believe, and they claim undercover probes have suggested otherwise. This includes the firm promoting "calming and enriching environments" for its hens, but A Bit Weird says investigations documented overcrowding with reportedly only two enrichment items, such as nest boxes and hay bales, per thousand birds. The welfare group also says that while marketing materials show only healthy, fully-feathered hens, injuries, feather loss, and beak-trimming affecting more than 90% of Happy Egg hens have been documented. And despite claims hens have "room to roam, relax and play", the complaint alleges many remain indoors due to barren outdoor areas lacking adequate shelter, and that all hens spend their first 16 weeks confined inside. A Bit Weird alleges the disconnect between the joyful, healthy hens portrayed in the brand's marketing and the reality of life for hens on its farms constitutes a violation of UK consumer protection laws. The group will now be the first to test the Competition and Markets Authority's long-awaited new consumer protection powers. The complaint is also accompanied by a petition calling for the firm to change its name. It comes after a damning report, Food Chain Misinformation, published by The Animal Law Foundation earlier this year that found misinformation in the food supply chain is impacting public perceptions of animal farming and illegally impacting consumer decisions. It highlighted misleading portrayals of animal farming on major supermarket and food producers websites, unrealistic portrayals of animal farming on popular farming TV programmes, exaggerated claims of animal products being British and the use of fake farm names by major supermarket chains. An investigation conducted by The Animal Law Foundation reviewed the websites, advertisements and products of 47 producers and processors of dairy, eggs, and chicken, duck, turkey, pig, and lamb meat. Only three producers did not feature animal imagery on their websites or products. Of the 44 producers that used images of animals, 84.09% used imagery, videos, or drawings of animals living outdoors. Whilst 61.36% also showed images of animals indoors, all of the animals appeared healthy, 29.63% showed spacious conditions and 48.15% used blurry, cropped, or unclear imagery. Andy Shovel, founder of A Bit Weird, said: "Some 74% of UK adults consider animal welfare when they decide which groceries to buy, so it is unsurprising brands try to tap into this huge driver of purchase intent. But we believe The Happy Egg Co. is duping consumers with cartoons of lush green meadows and smiling hens jumping for joy when the reality is quite grisly. That's just a bit weird." Noble Foods, which owns The Happy Egg Co., said: "We refute these allegations which do not reflect conditions on our farms or brand values. We are committed to ensuring transparency with our consumers, and work closely with our farmers to ensure they meet stringent welfare standards, with each farm audited by third parties, including RSPCA Assured. The welfare of our hens is our highest priority, and each hen has daily access to ranges for eight hours or more." They also pointed out that beak trimming is standard practice across the non-organic UK industry, as well as hens spending their first 16 weeks indoors.
