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Daily Mail
07-05-2025
- Business
- Daily Mail
Saucy! Heinz claims to have invented a brand new 'fish and chip sauce' - but shoppers say it is an old favourite under a different name
Heinz has boldly claimed to have invented a new 'Fish & Chips Sauce', but shoppers have claimed it is just a rebrand of an old favourite. The food giant urged customers to think of their new offering as 'Tartare 2.0', listing the ingredients such as gherkins, dill, salt, parsley and mustard. But many customers believe is it just a case of an old sauce in a new bottle. Tartare sauce is traditionally made of mayonnaise, chopped gherkins, capers, and herbs such as tarragon and dill. It is considered a classic accompaniment to seafood dishes including fish and chips. Heinz described its new product as a 'fresh and herby condiment' which was 'poised to become Britain's new go-to pairing for fish dinners - and, of course, the nation's beloved dish, fish & chips'. It went on: 'If tartare is the OG fish condiment, then think of Heinz Fish & Chips sauce as Tartare 2.0 - 2025's hot new upgrade... Love tartare? You'll be obsessed. Never tried it? Consider this your tasty gateway to next-level fish & chips.' Shoppers were not convinced by the announcement, saying the 'new sauce' is just a re-brand, noting the similar ingredients of the two products. Responding to the brand's announcement on Facebook, a number of people commented: 'This is Tartare sauce.' One user said: 'So it's Tartare sauce at an increased price' Another added: 'Yeah tartare, salt n vinegar, brown, red, I'm confused, what are they trying to sell us now that will sit on the table, "Hey I've got fish and chip sauce" Then it's goes up in pric , the mind boggles.' 'It is just Tartare sauce, but Heinz wants to feel special and make it long,' another said. While one person added: 'If only there was a sauce previously to serve with fish and chips.' One key difference in the two sauces is that the new Fish & Chip sauce is vegan. The new sauce does not contain egg yolks like its predecessor and therefore can be enjoyed by vegans, although not on the dish of its namesake. Vegans responded to the ironic decision on social media. One wrote: 'WOW this one is actually vegan. The old one was not! Pity the name will put us off being "fish" n chips sauce. Marketing missed a beat there.' Another was overjoyed at the prospect of trying the vegan sauce. They wrote: 'I just bought Heinz fish and chips sauce from Tesco. A bit steep at £3.40 but it's actually tartare sauce. And it's vegan. 'I'll say again, vegan Tartare sauce. My holy grail of vegan food.' Heinz Tartare Sauce was scrapped from supermarkets in 2022, but is still available in some restaurants and online. A 400g bottle of the new Fish & Chips Sauce sells for around £3.40 and is available from Tesco. Heinz said its own research suggested that Britons were eating more fish - up almost 5 per cent year on year - with 37 per cent of these occasions being fish and chip meals. It found 81per cent of Britons used various sauces with the dish, with 66% using ketchup, 50 per cent mayonnaise and 45 per cent Tartare sauce. Some 90 per cent of 18 to 34-year-olds expressed an interest in a 'brand new' sauce for fish, the brand said. Thiago Rapp, director of 'taste elevation' at Heinz, said: 'At Heinz, we're always exploring bold and exciting flavours, inspired by the latest food trends and what people across the nation are really craving. 'And when it comes to British classics, nothing quite compares to fish and chips. It's a national treasure, whether enjoyed as a seaside staple, a proper chippy tea on a Friday, or a comforting midweek meal. 'We've created a sauce that pays homage to this beloved British dish, crafted to be the perfect companion for every fish-filled occasion.' Asked whether the new sauce is indeed different to Tartare sauce, Heinz responded: 'While traditional tartare sauce is made with gherkins and capers to create a tangier sauce, our new Fish & Chips sauce blends gherkins, onions, and fragrant herbs to create a herbier, creamier condiment, making it incredibly versatile to use with all fish dishes as well as vegetables and potatoes. Think of it as Tartare 2.0!'
Yahoo
29-01-2025
- Business
- Yahoo
400-Store Houchens Food Group partners with eGrowcery to Upgrade its In-Store Digital Commerce Experience
eGrowcery's platform flexibility and scalability empowers retailers to rethink how and when to engage their shoppers best. BOWLING GREEN, Ky. & BLOOMFIELD HILLS, Mich., January 29, 2025--(BUSINESS WIRE)--Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY and foodservice locations in 15 states, is working with eGrowcery, developer of the leading retail food industry white-label digital commerce platform, to provide improved shopper engagement for its grocery banners. Houchens will deploy eGrowcery technology to select IGA, Price Less and Food Giant stores. "Our shoppers require and deserve better experiences online and in-store. Additionally, our retail operations team needs a platform that makes it easier for both our banner and store-level staff to digitally support our shoppers. We found answers to all of these requirements and more with eGrowcery," said Greg Rush, President of Houchens Food Group. "At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time," said Craig Knies, Chief Marketing Officer of Houchens Food Group. eGrowcery, which operates in the United States and abroad, gives retail groups like Houchens Food Group the ability to provide a white-label eCommerce platform to the retailers it supplies and integrate the program into the company's overall technology offering. "Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff. We're dedicated to providing the best possible solutions that create a competitive advantage in the crowded market they serve," said Patrick Hughes, CEO of eGrowcery. About Houchens Food Group:Houchens Food Group has been dedicated to the communities we serve since 1917 when we opened our first grocery store in Glasgow, KY. Today the company has grown to include 400+ stores in 14 states providing value as a local neighborhood market via grocery stores, convenience stores, hardware markets, and quick service restaurants. We serve our customers through a network of in-house and franchised brands including IGA, Price Less, Crossroads, Food Giant, Slim Chickens, Subway, Sonic, and more. Houchens Food Group is proudly 100% employee-owned and a subsidiary of Houchens Industries. For more information, please visit About eGrowceryeGrowcery is the market-leading, white-label, SaaS based eCommerce solution designed to service grocery retailers. The eGrowcery platform is a true end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their own shopper experience. Serving companies in the US and abroad, eGrowcery empowers retailers with the ability to personalize their shopping experience while providing the most efficient in-store fulfillment solution in the industry. View source version on Contacts Media Ron MargulisRAM Communications+1 908.337.0020ron@ Sign in to access your portfolio
