5 days ago
- Business
- Fashion Value Chain
Campus Launches Air Capsule Pro with Siddhant Chaturvedi
Campus Activewear, India's leading sports and athleisure brand, has unveiled the Air Capsule Pro, an upgraded edition of its flagship Air Capsule line. Designed to support the high-energy, transitional lifestyle of today's youth, the Air Capsule Pro blends impact cushioning, dynamic design, and seamless versatility—ideal for moving through moments of work, play, fitness, and social life.
Launching with a new campaign film starring youth icon Siddhant Chaturvedi, the brand explores the theme of modern life as a series of 'capsules'—high-intensity, multi-context moments. Titled 'For Every Capsule of Life,' the film creatively follows Siddhant as he moves from gym to shoot to social hangouts, embodying how a single pair of shoes can adapt to all situations without missing a beat. Chaturvedi also lends his voice to the campaign anthem, Aye Bro, Capsule Pro.
Watch the campaign film: YouTube – Air Capsule Pro Campaign
'This isn't just footwear—it's a shorthand for unbounded movement,' said Nikhil Aggarwal, CEO & Whole-Time Director, Campus Activewear Ltd. 'The Air Capsule Pro reflects our deep understanding of India's youth—who flow fluidly between personal and professional modes, without compromise. This launch continues our mission to deliver future-forward products that fuse functionality with bold, expressive design.'
Product Innovation Highlights:
Impact cushioning for all-day comfort
Style-first silhouette with tech-driven performance
Designed for 'Work, Gym, and Play' moments
Launch campaign built on digital-first distribution across social, influencer, and e-commerce channels
Availability:
The Air Capsule Pro Collection is available now on
Campus exclusive brand outlets, multi-brand retail, and major e-commerce platforms.
Editor's Note: Siddhant Chaturvedi is featured exclusively in this campaign and is not the brand's ambassador. Vicky Kaushal continues to be the sole brand ambassador for Campus Activewear Ltd.
