Latest news with #ForcesofTyaani
Fashion Network
5 days ago
- Entertainment
- Fashion Network
Tyaani Jewellery by Karan Johar partners with Shefali Shah for new campaign
Tyaani Jewellery by Karan Johar has partnered with actor Shefali Shah to launch its latest campaign, 'Forces of Tyaani,' and will unveil nine more brand ambassadors. Debuting one a week, the label aims to spotlight women who have defined success on their own terms. The 360-degree campaign aims to reshape the narrative around fine jewellery, moving beyond bridal and festive wear to celebrate strength, individuality, and modernity, the brand announced in a press release. The debut visuals feature Shefali Shah in a classic Tyaani jewellery set, made with gold, precious gemstones, and cut and uncut diamonds. ''Forces of Tyaani' lies at the very heart of our brand philosophy- redefining luxury not by uniformity or status, but by celebrating individuality,' said Karan Johar, founder of Tyaani Jewellery in a press release. 'It's a moment of pride and sheer joy to welcome Shefali to the Tyaani family.' 'Forces of Tyaani' aims to blend craftsmanship with personal storytelling, according to Johar. Tyaani Jewellery is currently present in seven cities, including Delhi, Mumbai, and Bengaluru, and will open its first Ahmedabad store on June 8. The label also retails online through its direct to customer e-commerce store.
Hans India
6 days ago
- Entertainment
- Hans India
Shefali Shah Joins Karan Johar's Tyaani Jewellery as Face of New Campaign
Mumbai, 2 June 2025: Tyaani Jewellery by Karan Johar, one of India's leading jewellery brands, has unveiled its all-new campaign, 'Forces of Tyaani', introducing acclaimed Bollywood actor Shefali Shah as the first brand ambassador in the series. This marks a bold, new chapter in the company's journey, with over 10 distinctive ambassadors. Tyaani Jewellery by Karan Johar is set to bring together celebrated actors who have redefined success on their own terms. With a new face introduced every week, each one a force in their own right, the campaign will unfold over the next few months across multiple platforms. The first look of 'Forces of Tyaani' features Shefali Shah, her commanding presence is captured through powerful storytelling that inspires women to embrace and express their strength unapologetically. She appears magnetic in a classic Tyaani necklace—crafted in gold, precious gemstones, cut and uncut diamonds—an ultimate expression of fine jewellery that resonates with every woman's rhythm, story, and spirit. The campaign celebrates individuality as the rarest form of luxury, highlighting the entire spectrum of women who discover and wear their unique strength with pride. Karan Johar, Founder, Tyaani Jewellery, shares his enthusiasm on this campaign: 'We are truly excited about this new chapter. 'Forces of Tyaani' lies at the very heart of our brand philosophy—redefining luxury not by uniformity or status, but by celebrating individuality. At its core, the campaign champions strength, authenticity, and innovation—the very pillars on which Tyaani was built. It's a moment of pride and sheer joy to welcome Shefali to the Tyaani family' Bringing the idea of Real Women, Real Stories, Real Jewellery to life, 'Forces of Tyaani' is more than a campaign—it's a cultural movement. Every piece of jewellery becomes a personal talisman, rooted in craftsmanship, intention, and authenticity—moving beyond superficial gloss to celebrate inherent beauty.
Time of India
6 days ago
- Entertainment
- Time of India
Shefali Shah refashions heritage jewellery with a modern flair with Tyaani Jewellery
Tyaani Jewellery by Karan Johar , one of India's jewellery brands, has unveiled its new campaign, ' Forces of Tyaani ', introducing Bollywood actor Shefali Shah as the first brand ambassador in the series. This marks a new chapter in the company's journey, with over ten distinctive ambassadors. Tyaani Jewellery by Karan Johar is set to bring together celebrated actors who have redefined success on their own terms, the brand stated in a press release. With a new face introduced every week, each one a force in their own right, the 360 degree campaign will unfold over the next few months across multiple platforms. The first look of 'Forces of Tyaani' features Shah, her commanding presence is captured through powerful storytelling that inspires women to embrace and express their strength unapologetically. Rooted in the brand's ethos of bringing innovation, the campaign showcases an art form that involves delicate craftmanship, refashioning heritage jewellery with a modern flair. Bringing the idea of Real Women, Real Stories, Real Jewellery to life, 'Forces of Tyaani' is more than a campaign—it's a cultural movement , it added. In this campaign, Shah is seen wearing the classic Tyaani masterpiece—crafted in gold, precious gemstones, cut and uncut diamonds—an ultimate expression of fine jewellery that resonates with every woman's rhythm, story, and spirit. Through this initiative, the brand extends an open invitation to every consumer to discover and wear a piece that is personal, intimate, and a reflection of self-expression. Karan Johar, founder, Tyaani Jewellery, shares his enthusiasm on this campaign, 'At its core, the campaign champions strength, authenticity, and innovation—the very pillars on which Tyaani was built. It's a moment of pride and sheer joy to welcome Shefali to the Tyaani family.' Watch the video here: View this post on Instagram A post shared by Karan Johar (@karanjohar)
