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Forbes
30-05-2025
- Business
- Forbes
How To Build A Founder's Personal Brand On Social Media Before Launch
Aspiring entrepreneurs don't have to wait until their business is up and running to start building momentum. Creating a personal brand on social media ahead of launching your business can help you clarify your ideas, connect with potential customers and establish yourself in the marketplace. By showing consumers who you are and what you care about, you lay the foundation for a business that people feel invested in from the jump. Here, 19 members of Forbes Coaches Council share their best tips for founders to use social media to build a strong, authentic personal brand before launch. How many times do you see the preview before the movie comes out? If you're waiting to build your brand until you announce something big, you are missing out on critical time to build, educate and cultivate your audience. Be consistent, pique curiosity, give back and connect. This way, when you have big news, your audience understands it and is psyched to support you. - Randi Braun, Something Major Pick a platform and focus on it. It's hard to be an expert across all of the social media websites, so prior to launching a business find the one you enjoy the most and see the most reactions from, and start there. - Franklin Buchanan, Post Up Careers Before you launch, launch yourself. LinkedIn is the No. 1 platform to build a personal brand. Start a weekly LinkedIn Live, post daily tips solving one problem for your audience and share your real journey—the wins, the setbacks, the grit. Why? People buy from those they trust, and nothing sells like authenticity. Build your brand now, so your business has a runway before takeoff. - Gurpreet Mann, GKM Coaching Share your journey, not just your product. Before launching, document the process of building your business—your highs, lows and lessons learned. Be raw; be real. People follow stories, not just brands. This creates authentic connections and anticipation. When you finally launch, you have a loyal community eager to support and celebrate your success. - Alejandro Bravo, Revelatio360 Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify? Document your 'expertise excavation' by sharing what you've learned while solving problems in your future industry. One client built up to 5,000 followers by posting weekly breakdowns of how competitors' products fell short. Your personal brand shouldn't showcase what you know—it should reveal how you think. Customers buy solutions, but they invest in problem-solving approaches they trust. - Nirmal Chhabria Trust is the most important currency we have. Sharing our story and our 'why' is critical to that journey. Living it in every moment of truth, every decision and every interaction is what ultimately builds trust, a brand and a reputation. - Shahana Banerjee, Just Human Not Resources LLC Host a '30-Day Problem Solver' challenge: Share daily tips to fix pain points in your niche, such as quick business hacks and DIY fixes. Engage followers to vote on solutions. Why? It positions you as an expert, builds authority pre-launch and attracts your ideal audience through value—not pitches. By Day 30, you'll have trust and a ready client base. - Maryam Daryabegi, Innovation Bazar Share a 'behind-the-scenes' journey of your entrepreneurial process, including sketches, brainstorming or lessons learned. This builds authenticity, engages followers and positions you as a relatable, driven expert. It creates buzz and a loyal audience before your business even launches. - Jaide Massin, Soar Executive Coaching LLC Turn the buildup into the brand. Share your journey as you would a mystery: Drop clues, tease breakthroughs and let surprise fuel curiosity. Dopamine spikes with the unexpected, keeping followers engaged. You are not just building a product; you are crafting a story people want to follow. Curiosity is the new currency. - Adam Levine, InnerXLab Share your vision and ask questions. Many entrepreneurs start with a clear idea of what they think their brand should look and feel like. More often than not, it evolves. Getting in front of your audience early and asking about their real pain points is one of the smartest ways to refine your niche and build a brand that truly resonates. It creates alignment, connection and traction before you launch. - Rachana Adyanthaya, Cr8mychange Vulnerability is credibility. You are the product. People buy based on emotion and justify purchases with logic. The aspiring entrepreneur wants to lean into the understanding that, by showcasing their vulnerabilities through showing their authentic selves, they can build trust with their audience. Trust is the currency of the 21st century! - Jenna D'Annunzio Don't just document your journey; lead the conversation. Share bold insights, challenge the status quo and teach what you're learning as you grow. That positions you as a thinker, potentially even a thought leader, and not just a doer. People are drawn to clarity and conviction. When they trust how you think, they'll trust what you build—even before it exists. - Arthi Rabikrisson, Prerna Advisory Find your unique voice. In today's social media environment, it can seem like a never-ending stream of repetitive thoughts. When building your personal brand, uncover what you stand for. What are your values, and how can you express your unique thoughts to those you want to attract? Ditch the 'elevator pitch' and communicate your 'why' so that it connects on an emotional level with your audience. - Bryan Powell, Executive Coaching Space Social media can provide a focus group for you as you test out different versions of your potential business. Asking direct questions to gain insight that will further shape your thinking is important. Invite highly engaged people to set up a chat with you where they will effectively design your business for you by telling you their unmet needs. - Katy MacKinnon Hansell, Katy Hansell Impact Partners Articulate your vision in a way that your audience recognizes themselves in your stories. Clearly show how you solve their problem. It is not about you; it is about them. Be genuine in your stories. Authenticity resonates with people and builds trust. Share your message consistently. Demonstrate your unique approach. Share the deeper reasons behind why you do what you do. - Aurelien Mangano, DevelUpLeaders Start a podcast and interview people who you would want to have as future customers or clients. Gather information from them about trends, ideas and advice that furthers your business idea. - Brittney Van Matre, Rewild Work Strategies Create 'Choice Point' posts where you present two paths ('take a risk' versus 'stay safe,' for example) and ask followers what they would choose. It builds engagement, highlights your coaching mindset and shows you value self-awareness and strategic thinking. - Anna Boltenko, Coaching and Mentoring There are more than 8 billion people on Earth. That number seems staggering. Even more stunning is that every one of us is unique and different. To build one's personal brand on social media, let us—the audience—inside. This can be done with some playfulness. Treat the arc of posts as if anyone viewing them has VIP access into your world, your mind, your secrets and your magic. - David Yudis, Start a 'building in public' series, but don't just post wins. Share messy drafts, hard decisions and things you almost launched but didn't. People follow humans, not highlight reels. By showing the thinking before the business, you build trust, traction and a brand that feels real before it ever sells a thing. - Alla Adam, Adam Impact Institute
Forbes
15-04-2025
- Business
- Forbes
Why Your Résumé Is Still Important When Applying Internally
Franklin Buchanan is the Founder of Post Up Careers and is a Certified Professional Career Coach. You've been tapped for an internal job—congrats! But if your résumé doesn't match the hype, that opportunity could slip through your fingers. Sure, you've got to ace the interview, but isn't the résumé just a formality? Not when internal mobility has been up 30% since 2021, per LinkedIn. Managers and senior staff are twice as likely to make these moves, meaning competition is fierce—and a standout résumé can set you apart, even internally. You might assume it's optional if you were tapped for the role, groomed for succession or know the hiring manager. Connections are important; they can and should open doors, but your résumé determines if you can walk through them. Even with a referral, the team may not know all your wins. A client once came to me for a résumé review before an internal application. They were a senior manager applying for a director-level position. Their résumé was fairly bland, with lots of task-oriented bullet points and no results or impact to speak of. I suggested updates, but they skipped it, banking on their reputation. Two months later, they returned—rejected. Was the outdated résumé the reason they didn't get the job? They did get the interview. But that résumé didn't help their cause because it didn't sell their strengths, and they lost out. Your résumé isn't just paperwork; it's your first impression. Focus on quantifiable wins—think 'Cut costs by 15%' over 'Managed budget'—and tailor your summary to the role. If the hiring manager knows you well, then your polished résumé validates their opinion of you. If the hiring manager doesn't know you well and you've been referred, then your polished résumé validates the referral. If the hiring manager doesn't know you at all, then your polished résumé sets your job interview up for success. Imagine the flip side, too. If the hiring manager knows you well and thinks highly of you and you turn in a sloppy résumé, what would they think about that? You have to match expectations, and your résumé can match your reputation. So what should your résumé look like for an internal position? It should look exactly the same as if you were applying for this job at another company. 1. Write a short, tailored summary about who you are and what you bring to the role. For example, "Strategic business development executive with demonstrated experience building sales teams that achieved over 100% of plans for five consecutive years." 2. Make sure your skills section lists hard skills. Don't put soft skills like "problem-solving" in your skills section. Reflect what the job is looking for, but don't overdo it—listing nine to 12 skills is sufficient. 3. Make your bullet points actionable. Review the job posting and list out relevant wins. For example, "Secured $2.5 million in new business after hiring three new sales representatives, leading to expanded territories in four states." When applying internally, it's your chance to match the hype and tee up a winning interview. Don't let it be anything less than your ticket to turning buzz into a handshake. Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?
Yahoo
27-03-2025
- Business
- Yahoo
Post Up Careers Founder Franklin Buchanan Earns Silver in Inaugural Momentum Awards for Top Career Coach
Recognized Among Global Leaders, Franklin Brings Personalized Expertise to Job Seekers AIKEN, S.C., March 27, 2025 /PRNewswire/ -- Franklin Buchanan, a Certified Professional Career Coach, has been named a silver winner in the "Top Career Coach" category at the first-ever Momentum Awards, hosted by The Modern Coach. Franklin stood out in a fiercely competitive field of the world's best, affirming his impact in helping professionals navigate their job searches. The Momentum Awards, launched in 2025, celebrate global excellence in coaching, and Franklin's recognition underscores his commitment to a personalized approach. Through one-on-one coaching, he crafts tailored strategies that play to each client's unique strengths, whether it's sharpening resumes, mastering interviews, or negotiating offers. "This silver isn't just a personal win—it's validation of the hands-on guidance I provide to help clients land their dream roles," said Franklin. As Founder of Post Up Careers, Franklin Buchanan brings 15+ years of recruiting, training, and coaching experience to deliver bespoke solutions, ensuring every job seeker feels confident and competitive. To learn more or connect with Franklin visit or reach out directly at franklin@ About FranklinFranklin Buchanan is a Certified Professional Career Coach and Veteran Strategist specializing in resume writing, job search strategies, interview preparation, and outplacement solutions that empower clients with customized tools and insights to achieve their professional goals. Contact: Franklin Buchananfranklin@ View original content to download multimedia: SOURCE Post Up Careers Sign in to access your portfolio
