Latest news with #Fred'sCoffeeParty
Web Release
25-04-2025
- Entertainment
- Web Release
BRED Abu Dhabi, Presented by Hypebeast, Day One Highlights: Unmissable Performances, Exclusive Fashion, Street Art, and Basketball
BRED Abu Dhabi, presented by Hypebeast, has officially landed and already kicked things into high gear with a stellar day one. As the third edition of this unmissable neo-culture festival, guests can expect an epic lineup that blends the worlds of music, fashion, sport, and art. Rooted in this year's theme of street culture, the first day has already set the bar high with festival-goers experiencing everything from live performances and fresh fashion pop-ups to sports showdowns and curated bites. Here's a sneak peek at what day one had in store for fans and what to expect over the next days: Music Day one's highlight was a one-of-a-kind showcase from regional artists Karim Osama, Asayel, and The Synaptik. The three rap powerhouses took the stage together after their individual sets to debut an exclusive track titled 'Hena' – a cypher-inspired anthem created specifically for BRED Abu Dhabi 2025. Guests can expect plenty more appearances in the coming days from regional sensations on the AMP Stage, including Nayra, Odeal, Ilmond, Marwan Moussa, Afroto, Hleem Taj Alser, Blu Fiefer, Michael Hakim, Lella Fadda, Prince VA, and Kawtar. Music lovers can also look forward to sets from international icons at the BRED Arena including Nas and Nines on April 25, and PARTYNEXTDOOR on April 26. What's more, don't miss the rooftop after-parties with Dany Neville and friends, including Sonia Sol, and #ITSJUNIORJ as well as the Selecta takeover. That's in addition to House of Yanos, Don Delicious, Fred's Coffee Party, DiscoSan featuring Karrouhat, and so much more (Please note: Rooftops and after parties are 21+). Fashion BRED Abu Dhabi also dazzled the city's street wear fashionistas with a plethora of exclusive drops, limited edition merch, and collaborations encompassing streetwear, high-fashion, vintage finds, and trendy footwear. Throughout the festival, guests will have the chance to browse top international labels with pop-ups from the likes of Pieces Uniques, Daily Paper, Les Benjamins, JD Sports, New Balance, adidas, and Foot Locker. Meanwhile, homegrown talent representing the UAE's streetwear scene includes SER and Mesmari from Abu Dhabi, Basement from Sharjah, and Wyld x Jeeski from Dubai. BRED's exclusives include limited edition custom t-shirts from Precious Trust and their workshop at the Neo Gallery, where visitors can customise clothing and ceramics,Pieces Uniques' exclusive BRED green mesh shirt, and a CRUDE collab drop, as well as exclusive drops and collabs at Sneaker District. Sports and Gaming Sports enthusiasts were also in for a treat as they had the chance to witness the TOP BALLER Gulf 1v1 Cup, presented by NUMBER 10 and adidas, where the region's top talent began their battle for the title of the best BALLER in the Gulf. NUMBER 10 will also feature COPA LAHA, a 5v5 women's football tournament by Budreya Faisal. Additionally, BRED Abu Dhabi will give guests the chance to meet some of the world's best NBA 2K League players live in action at the dedicated NBA 2K League gaming zone that will feature interactive activations, including a Fast Break test, Catch & Win, and Basketball Batak challenges. Fans can also catch the excitement of NBA 3X Abu Dhabi presented by ADQ, featuring a thrilling 3-on-3 tournament and free interactive games like shooting contests, skills challenges, and jaw-dropping Dunk Squad performances. What's more, keep an eye out for NBA Legend Joakim Noah, who'll be making special appearances throughout the event. Finally, skaters will show off their best moves at the Skate Park in collaboration with Saturday Skateshop, bringing the skateboard communities in Abu Dhabi, Dubai, and Sharjah together for the first time. Food Throughout day one, BRED Abu Dhabi infused the capital with a myriad of flavours from around the world. Fan favourites included international Moroccan delights from Choukran, succulent burgers from Gotham Burger Social Club, and Italy-meets-New York slices at L'Industrie Pizzeria. That's in addition to regional favourites Kaak Al Quds, Mattar, Lila Taqueria, Lento, Shawarma Reem, Burnt Butter, Grade Africa x Mattar, Polline, and many more. Make sure not to miss out on the BRED exclusive menu items including the Kazdal Moroccan Sandwich from Choukran, the California Dreamin' burger from Gotham Burger Social Club, the special BRED Slice from L'Industrie Pizzeria, and the Shawarma Shaker from Shawarma Reem. Art On day one, guests were immersed in a vibrant mix of global and regional art, from custom creations by Ibrahim Zaki, Stephany Sanossian, Shamma Bu Hazza, to a 'Formula None' art installation at the Neo Gallery by LA-based Egyptian artist Marwan Shahin, and more. On 25 and 26 April, art legend Futura will make a special appearance at Les Benjamins space, where you can get a signed copy of his latest book and shop his exclusive collection, Futura x Les Benjamins. Additionally, visitors can explore interactive installations, purchase exclusive pieces, and experience a high-energy fusion of art, music, and tech. Day one set the tone with an electric celebration of neo-culture, and the days ahead are shaping up to be an unmissable fusion of music, art, street style, and self-expression. As the festival continues, tickets are running out fast – don't miss your last chance to experience the best of BRED Abu Dhabi. Day Passes and concert tickets are now available at and When: April 23 to 27 Where: Yas Marina Circuit, Yas Island ? Visit for more information about the festival and follow its social media channels for updates on festival timings, prices and the latest news. Website: Instagram and TikTok: @bredabudhabi BRED Partners The festival welcomes this year's partners, including Al Masaood Automobiles Nissan, Emirates NBD, Virgin Radio, Yves Saint Laurent, Johnnie Walker, Viu, Anghami, Sound On, G-Shock, Ma Hawa, and Noon minutes. Step into the Emirates NBD space for a vibe-filled experience where fun meets innovation. They have games, prizes, and a chance to check the latest products up close. Moreover, Emirates NBD card holders get 10% off Day Passes and Concert tickets. The offer can be claimed at G-SHOCK also announced its participation in this year's Festival, where street style meets unbeatable toughness. Visit the G-SHOCK booth for a hands-on experience that celebrates their signature toughness and unique design. Visitors will also be able to check out their latest models up close. As part of the festival, the brand will also be giving away four G-SHOCK watches every day, along with an exclusive 25% discount voucher on selected models available to BRED attendees both online and at G-SHOCK stores.
What's On
11-03-2025
- Entertainment
- What's On
Disco dreams and coffee beans: How coffee shop raves are changing the way Dubai parties
An evolution is at Dubai's doorstep, and here's why you need a sip of this brand new brew… It throws me off, just the slightest, to discover that the man and the myth behind Fred's Coffee Party is quite literally, just one man. A post-graduate college student, for that matter, the grinning, twinkling face of a boy . Fred is in fact, not Fred at all – he is Shivam Grover and he organises coffee shop raves for fun. 'I didn't want to be a corporate slave,' he says, with a slight laugh and a shake of his head. Fred's Coffee Party is exactly what it sounds like – a three-word description of a new modus operandi of club culture that is bubbling and brewing in the niches of Dubai. Our little desert-locked haven is synonymous with packed, pulsating dance floors, alcohol swishing about in decanters that seem to only be getting bigger and a rinse-and-repeat weekend routine of play hard, hang over painfully harder. In the midst of this disco-ball-blindness is emerging a trend of coffee shop raves, essentially sober parties where the cool currency of the night is a cup of artisanal joe. Shannon Soans, a dear friend, promoter-night connoisseur and the force behind Off The Record, one of Dubai's hottest weekend parties, is raising a glass (of Spanish latte, probably) to that, with No Filter, Off The Record's caffeinated cousin. 'Beeking and I were already partners for Off The Record,' explains Shannon of the origins of No Filter. 'We got bored, and we do the conventional Saturday nights at different clubs in Dubai, but we also wanted to tap into the market of those who don't drink but enjoy that kind of music. Beeking introduced me to Mohammed – I think Mohammed come up with the name No Filter – but yeah, he had the coffee background and we thought this would be a perfect fit.' Behind the scenes, you're looking at a three-man band, with Shannon, Beeking and provider of the golden bean juice, Mohammed of Emirati Coffee, a brewery and coffee shop that takes it's beans quite seriously, from the birth of the plant to the bitter steam in your face. Together, they are bringing about a change in the way the city parties. Coffee shop raves are not novel – they exist as a proponent of all things cool, cultural and non-alcoholic in many countries, especially in Europe, but in this part of the world, this concept is fresh and inviting, and the people have been won over. The formula is simple – a visually aesthetic location, a high-octane DJ with a playlist of the most popular house music mix right now under his belt and of course, coffee, and BOOM. You've created a space for a new type of party person, the young, fun, mostly Generation Z, health conscious, perpetually sober one, who just wants to go dancing without having to fight off party zombies and the baggage that comes with drinking. 'W hen I came to Dubai, I saw so many people into wellness, which I never saw back in India, so people going to the gyms, preferring their health over anything, and the number of people who are sober here is way higher than anywhere in the world,' remarks Shivam. 'People are actually focusing a lot on their health since COVID.' 'C urrently at this moment, what I like is that there's just so much positivity around,' explains Shannon, adding that people are loving the literal and metaphorical weightlessness of the experience. 'We recently had a Costa Coffee collaboration and like, people had their dogs, and the dog was chilling, and people got their kids as well. Like, it's a cool way to enjoy this type of music.' Shivam works on his own, partnering with cool cafes (and the Dubai Airport, not that long ago), a sign of the times in Dubai, and DJs to set up raves. Events are small, an air of exclusivity with special invitations sent in private DMs to followers old and new. Shannon, Beeking and Mohammed deck out their venues with rented sound-systems, bottling their cold brews and lattes into beer glass. You're bound to see a pair of jorts, or cowboy boots, removed hilariously far from the Wild West. 'I f you see some of the videos from the Costa event, the staff together were just carrying the event along with the DJ,' recalls Shannon, explaining to me the supercharged atmosphere at these parties. 'At one point, Soulja Boy played and there were like maybe 10 or 15 people behind that were just doing the Soulja and the whole coffee shop was going left. It was like in waves and we were like wow , I still can't believe this happens. This doesn't even happen at Off The Record but it's happening at coffee parties.' 'E ven I thought that people would just be connecting and talking,' adds Shivam. 'You know, there would be less energy because mostly there is the alcohol that gets people dancing, right? But even after the first event, people went mad. The energy was actually higher than what you see in the club – people are dancing, jumping, there's a section of people who are talking, networking.' All the makings of a sky-rocketing social and cultural tide, and that is exactly what's happening right now as the omnipresence of social media fans the flame of popularity and the prospect of building new connections. This may not have been possible perhaps 10 years ago, without this rise in sobriety, without our digital universe, and the anatomy of trends and trendiness. But, here we are, and we like this place. Both Fred's and No Filter have big plans for innovation to combat the potential low of this high, with new locations, new formats, new genres of music and new drinks on the board – perhaps not expansion, because that takes away from the curious joy of the insider mindset. Right now, they're downing espresso shots, reveling in the club-bound-C02-esque steam of coffee makers, and being really, really cool. @ @fredscoffeeparty Images: Supplied
FACT
06-02-2025
- Entertainment
- FACT
Fred's Coffee Party: The daytime rave revolution brewing in Dubai
Caffeine is in the air. At Fred's Coffee Party, you can dance and drink like you're at a nightclub. The only difference is that it takes place during the day, with no alcohol and in a café. If you want to join the guestlist, here's what you need to know. Fred's Coffee Party has been crafted with community in mind. The team describe the event as a private experience only for community members. On Instagram it states: 'We love you and want you at the party. However, Fred's will forever be an exclusive invite-only event. Always sober. We see you and we see your inbox messages. The invites are rolled out via DMs itself, so make sure you're texting us. The next coffee party is going to be bonkers, you don't want to miss it'. At each Fred's Coffee Party, there has been a DJ spinning tunes, and lots and lots of coffee to fuel the afternoon away. Previous menus have included hot and cold drinks. Hot drinks have included an Americano, Espresso, Hot Chocolate, Latte and Spanish Latte. Cold drinks have included Iced Americano, Cold Brew, Cold Brew Tonic, Iced Latte and Iced Spanish Latte. Specials include Honey Cinnamon Oat Latte and Vanilla Bean Latte. Plus, when you get the munchies, there are cookies available. Fred's Coffee Party has been held at various locations throughout the city, including Intellect Coffee, where beans are sourced directly from farms around the world and roasted in the UAE. The weekly raves have also happened at Artisan Bakers and, most recently, at Chrono Hub. To join the fun, send a direct message to the official Fred's Coffee Party Instagram account and wait for a response (and hopefully, the location). Check in with FACT for the latest things to do in Dubai. GO: Follow @fredscoffeeparty on Instagram for more information.
