Latest news with #FridaBacklund
CTV News
13-05-2025
- Sport
- CTV News
Backlunds launch limited-edition hoodie to raise money for ALS Society of Alberta
Calgary Flames captain Mikael Backlund and his wife Frida have launched a new fundraiser for the ALS Society of Alberta.
CTV News
12-05-2025
- Sport
- CTV News
Backlunds launch hoodie fundraiser for ALS Society of Alberta
Calgary Watch Calgary Flames captain Mikael Backlund and his wife Frida have launched a new fundraiser for the ALS Society of Alberta.
Calgary Herald
30-04-2025
- Health
- Calgary Herald
Frida Backlund designs limited-edition hoodie for ALS support
The ALS Society of Alberta is continuing its partnership with Alberta Apparel for a hoodie fundraiser supporting Albertans living with ALS. Article content Frida Backlund, wife of Calgary Flames Captain Mikael Backlund, designed the special-edition hoodies in honour of her late mother, who lived with ALS. Titled Memory in Bloom, the apparel features cornflowers — the national symbol for ALS, representing hope, resilience and dedication to finding a cure. Article content Article content 'For me, this design is personal,' said Frida Backlund. 'Through this collaboration, I can honour my Mom's memory and help others facing this disease. The cornflower is a symbol of strength, and I hope wearing this hoodie reminds people that we can all help in working toward a future without ALS.' Article content Article content The presale for the hoodie went live Wednesday with proceeds donated directly to the ALS Society of Alberta to fund essential support services and provincial research. Article content Calgary-based Alberta Apparel, known for ethically-sourcing items and supporting the local economy, is proud to contribute to this fundraising initiative. Article content 'We believe in giving back to causes that matter,' said Thomas Mo, Founder of Alberta Apparel. 'The ALS Society of Alberta provides vital support to so many families, and we're honored to help raise both awareness and funds through this collaboration.' Article content Article content All funds raised will help provide critical support for those living with ALS, including communication and mobility equipment and connection to resources and care to improve the quality of life for those affected by the disease. Funds will also support provincial research efforts towards a cure. Article content This isn't the first time the Backlunds have opened their wallets to support ALS research initiatives in the province. In 2024, the couple helped fund the Achievements for Ann — Backlund Fellowship. The first ever recipients of the fellowship — Dr. Evandro Jose Beraldi and Dr. Parastoo Razmara — are to receive $140,000 each over two years to to pursue research projects that 'show significant promise in helping to better understand the cause, and a potential cure, for ALS,' the ALS Society of Alberta said in a December 2024 news release.
