Latest news with #Frifita

Kuwait Times
5 days ago
- Health
- Kuwait Times
Camel milk offers hope in Tunisia's poor and arid south
Deep in Tunisia's desert south, camels stride toward humming milking machines. Their milk is at the heart of a women-led project promising an economic lifeline for disadvantaged communities. Spearheading this effort is 32-year-old Latifa Frifita, who launched Tunisia's first, and so far only camel milk pasteurisation unit two years ago in Medenine. The unit is based on research by Amel Sboui, 45, a senior biochemist at the Institute of Arid Regions, who succeeded in patenting a pasteurisation method that preserves camel milk's "nutritional and therapeutic qualities" while extending its shelf life to two weeks. Containing up to five times more iron than cow's milk, camel milk is non-allergenic and some studies have suggested that it has immune-boosting and anti-inflammatory properties. Pasteurisation of camel milk is essential to bringing it to wider markets because the milk is highly perishable. Sboui and her lab of 10 researchers -- eight of them women -- also conducted clinical trials at the regional hospital which showed that consuming the milk could help diabetic patients reduce their medication doses by up to half in some cases. Growing demand Jobs and investment in southern Tunisia are scarce, yet entrepreneur Frifita has pinned her hopes on a product long undervalued by local herders and is working to change their minds. At first, she said she faced many challenges when trying to convince the herders to sell milk instead of meat -- a far more common commodity. "They didn't see the point," she said while testing a fresh sample of the milk, wearing a hairnet. "They usually keep it for themselves or give it away for free." But, having built "a relationship of trust", and with demand for the product growing, Frifita said she planned to reach further agreements with breeders. Frifita, who holds a master's degree in food technologies, began sketching out her idea in 2016, but it was not until 2023 that she launched ChameLait with the support of the institute, which provided her startup with premises to operate. Today, she is happy to "promote a local product that defines southern Tunisia", where dromedaries are a fixture of the landscape, she said. A mother of a two-year-old girl, she said she chose to "stay and invest in her region" rather than following her sports coach husband to the Middle East. The station in Chenchou, about 100 kilometres (60 miles) south of Medenine, also serves as a training site for herders to learn mechanised milking, which yields up to seven litres a day compared to just two litres with traditional hand milking. Frifita now runs the business alongside two other women -- one of them her older sister, Besma -- producing about 500 litres of pasteurised milk per week with the aim of doubling their output within two years. ChameLait sells its products on demand and through a dozen retail shops, starting at 12 Tunisian dinars (about $4) per litre -- double the price Frifita pays breeders. And the demand has been growing. Amel Sboui, a 45-year-old senior researcher at the institute, said this was largely due to word of mouth because of "people realising the milk's health benefits". 'A future in Tunisia' Beyond ChameLait and with more research needed, Sboui said he saw additional potential in freeze-dried camel milk, which could one day be sold "as a medicine, a functional food or food supplement". The institute views Frifita's business as a model enterprise. Established under a programme by Tunisia's first president, Habib Bourguiba, the organisation aims to use scientific research to benefit the country's harshest and most neglected areas. Medenine, with a population of a little over half a million, suffers from high levels of poverty and unemployment -- 22 and 19 percent respectively, compared to national averages of 15 and 16 percent. That has driven thousands of young people to leave, either for coastal cities or to seek opportunities abroad. "Our primary goal, even as a research centre, is to create added value and jobs," said Moez Louhichi, head of innovation at the institute. By supporting "farmers and young entrepreneurs in promoting the region's resources, we encourage them to build their future here in Tunisia," he said. Since 2010, the institute has helped launch 80 businesses, creating between 600 and 1,000 jobs, according to Louhichi. A major camel milk collection centre is expected to open by the end of 2025 to expand mechanised milking in the region. Louhichi said this would help the sector grow, hopefully turning the once-overlooked commodity into southern Tunisia's "white gold".--AFP


Sharjah 24
07-06-2025
- Health
- Sharjah 24
Camel milk brings economic hope to Tunisia's arid south
A pioneering effort led by women At the heart of this project is Latifa Frifita, a 32-year-old entrepreneur who launched Tunisia's first camel milk pasteurisation unit in Medenine two years ago. Her effort is grounded in scientific research conducted by Amel Sboui, a senior biochemist at the Institute of Arid Regions. Sboui, 45, developed and patented a pasteurisation method that preserves camel milk's nutritional and therapeutic benefits, while also extending its shelf life to two weeks—an essential step in bringing this highly perishable product to market. Nutritional and medical potential Camel milk is non-allergenic and contains up to five times more iron than cow's milk. It also shows potential immune-boosting and anti-inflammatory properties, according to studies. Sboui's team of ten researchers—eight of them women—conducted clinical trials showing that camel milk consumption could help diabetic patients reduce medication doses by up to 50% in some cases. Changing perceptions and building trust In southern Tunisia, where jobs and investment are scarce, Frifita is working to transform local attitudes toward camel milk. Initially, she faced resistance from herders more accustomed to selling camel meat. "They didn't see the point," Frifita said. "They usually keep it for themselves or give it away for free." But over time, she built a relationship of trust, and with growing demand, she plans to expand her agreements with breeders. Launching ChameLait: From idea to impact Frifita, who holds a master's degree in food technologies, began planning her venture in 2016. In 2023, she officially launched ChameLait, with support from the Institute, which provided her with premises to operate. Located in Chenchou, about 100 km south of Medenine, the ChameLait station also serves as a training hub where herders learn mechanised milking—yielding up to seven litres per day compared to just two via traditional hand milking. Today, she runs the business with two other women, including her sister Besma. They produce around 500 litres of pasteurised milk weekly, aiming to double production within two years. Rising demand and health awareness ChameLait sells its milk through direct orders and a dozen retail outlets at 12 Tunisian dinars (about $4) per litre—double what Frifita pays breeders. Demand continues to rise, driven largely by word-of-mouth awareness of the milk's health benefits, according to Sboui. A vision for Tunisia's future Beyond fresh milk, Sboui sees additional potential in freeze-dried camel milk, which could one day be marketed as a medicine, functional food, or supplement. The Institute, founded under Tunisia's first president Habib Bourguiba, aims to apply science for the benefit of the country's most neglected areas. Medenine, with over 500,000 residents, suffers from above-average poverty and unemployment rates—22% and 19% respectively. Building sustainable local economies 'Our primary goal, even as a research centre, is to create added value and jobs,' said Moez Louhichi, head of innovation at the Institute. By supporting local farmers and entrepreneurs, the Institute aims to reverse the youth exodus and promote regional development. Since 2010, it has helped launch 80 businesses, creating 600 to 1,000 jobs. A major camel milk collection centre is set to open by late 2025, further expanding mechanised milking and helping establish camel milk as southern Tunisia's "white gold."


France 24
07-06-2025
- Business
- France 24
In Tunisia's arid south, camel milk offers hope for economic gain
Spearheading this effort is 32-year-old Latifa Frifita, who launched Tunisia's first, and so far only, camel milk pasteurisation unit two years ago in Medenine. The unit is based on research by Amel Sboui, 45, a senior biochemist at the Institute of Arid Regions, who succeeded in patenting a pasteurisation method that preserves camel milk's "nutritional and therapeutic qualities" while extending its shelf life to two weeks. Containing up to five times more iron than cow's milk, camel milk is non-allergenic and some studies have suggested that it has immune-boosting and anti-inflammatory properties. Pasteurisation of camel milk is essential to bringing it to wider markets because the milk is highly perishable. Sboui and her lab of ten researchers -- eight of them women -- also conducted clinical trials at the regional hospital which showed that consuming the milk could help diabetic patients reduce their medication doses by up to half in some cases. Growing demand Jobs and investment in southern Tunisia are scarce, yet entrepreneur Frifita has pinned her hopes on a product long undervalued by local herders and is working to change their minds. At first, she said she faced many challenges when trying to convince the herders to sell milk instead of meat -- a far more common commodity. "They didn't see the point," she said while testing a fresh sample of the milk, wearing a hairnet. "They usually keep it for themselves or give it away for free." But, having built "a relationship of trust" and with demand for the product growing, Frifita said she planned to reach further agreements with breeders. Frifita, who holds a master's degree in food technologies, began sketching out her idea in 2016, but it was not until 2023 that she launched ChameLait with the support of the Institute, which provided her startup with premises to operate. Today, she is happy to "promote a local product that defines southern Tunisia", where dromedaries are a fixture of the landscape, she said. A mother of a two-year-old girl, she said she chose to "stay and invest in her region" rather than following her sports coach husband to the Middle East. The station in Chenchou, about 100 kilometres (60 miles) south of Medenine, also serves as a training site for herders to learn mechanised milking, which yields up to seven litres a day compared to just two litres with traditional hand milking. Frifita now runs the business alongside two other women -- one of them her older sister, Besma -- producing about 500 litres of pasteurised milk per week with the aim of doubling their output within two years. ChameLait sells its products on demand and through a dozen retail shops, starting at 12 Tunisian dinars (about $4) per litre -- double the price Frifita pays breeders. And the demand has been growing. Amel Sboui, a 45-year-old senior researcher at the Institute, said this was largely due to word of mouth because of "people realising the milk's health benefits". 'A future in Tunisia' Beyond ChameLait and with more research needed, Sboui said he saw additional potential in freeze-dried camel milk, which could one day be sold "as a medicine, a functional food or food supplement". The Institute views Frifita's business as a model enterprise. Established under a programme by Tunisia's first president, Habib Bourguiba, the organisation aims to use scientific research to benefit the country's harshest and most neglected areas. Medenine, with a population of a little over half a million, suffers from high levels of poverty and unemployment -- 22 and 19 percent respectively, compared to national averages of 15 and 16 percent. These conditions have driven thousands of young people to leave, either for coastal cities or to seek opportunities abroad. "Our primary goal, even as a research centre, is to create added value and jobs," said Moez Louhichi, head of innovation at the Institute. By supporting "farmers and young entrepreneurs in promoting the region's resources, we encourage them to build their future here in Tunisia". Since 2010, the Institute has helped launch 80 businesses, creating between 600 and 1,000 jobs, according to Louhichi. A major camel milk collection centre is expected to open by the end of 2025 to expand mechanised milking in the region. Louhichi said this would help the sector grow, turning the once-overlooked commodity into southern Tunisia's "white gold".
Yahoo
07-06-2025
- Health
- Yahoo
In Tunisia's arid south, camel milk offers hope for economic gain
Deep in Tunisia's desert south, camels stride toward humming milking machines. Their milk is at the heart of a women-led project promising an economic lifeline for disadvantaged communities. Spearheading this effort is 32-year-old Latifa Frifita, who launched Tunisia's first, and so far only, camel milk pasteurisation unit two years ago in Medenine. The unit is based on research by Amel Sboui, 45, a senior biochemist at the Institute of Arid Regions, who succeeded in patenting a pasteurisation method that preserves camel milk's "nutritional and therapeutic qualities" while extending its shelf life to two weeks. Containing up to five times more iron than cow's milk, camel milk is non-allergenic and some studies have suggested that it has immune-boosting and anti-inflammatory properties. Pasteurisation of camel milk is essential to bringing it to wider markets because the milk is highly perishable. Sboui and her lab of ten researchers -- eight of them women -- also conducted clinical trials at the regional hospital which showed that consuming the milk could help diabetic patients reduce their medication doses by up to half in some cases. - Growing demand - Jobs and investment in southern Tunisia are scarce, yet entrepreneur Frifita has pinned her hopes on a product long undervalued by local herders and is working to change their minds. At first, she said she faced many challenges when trying to convince the herders to sell milk instead of meat -- a far more common commodity. "They didn't see the point," she said while testing a fresh sample of the milk, wearing a hairnet. "They usually keep it for themselves or give it away for free." But, having built "a relationship of trust" and with demand for the product growing, Frifita said she planned to reach further agreements with breeders. Frifita, who holds a master's degree in food technologies, began sketching out her idea in 2016, but it was not until 2023 that she launched ChameLait with the support of the Institute, which provided her startup with premises to operate. Today, she is happy to "promote a local product that defines southern Tunisia", where dromedaries are a fixture of the landscape, she said. A mother of a two-year-old girl, she said she chose to "stay and invest in her region" rather than following her sports coach husband to the Middle East. The station in Chenchou, about 100 kilometres (60 miles) south of Medenine, also serves as a training site for herders to learn mechanised milking, which yields up to seven litres a day compared to just two litres with traditional hand milking. Frifita now runs the business alongside two other women -- one of them her older sister, Besma -- producing about 500 litres of pasteurised milk per week with the aim of doubling their output within two years. ChameLait sells its products on demand and through a dozen retail shops, starting at 12 Tunisian dinars (about $4) per litre -- double the price Frifita pays breeders. And the demand has been growing. Amel Sboui, a 45-year-old senior researcher at the Institute, said this was largely due to word of mouth because of "people realising the milk's health benefits". - 'A future in Tunisia' - Beyond ChameLait and with more research needed, Sboui said he saw additional potential in freeze-dried camel milk, which could one day be sold "as a medicine, a functional food or food supplement". The Institute views Frifita's business as a model enterprise. Established under a programme by Tunisia's first president, Habib Bourguiba, the organisation aims to use scientific research to benefit the country's harshest and most neglected areas. Medenine, with a population of a little over half a million, suffers from high levels of poverty and unemployment -- 22 and 19 percent respectively, compared to national averages of 15 and 16 percent. These conditions have driven thousands of young people to leave, either for coastal cities or to seek opportunities abroad. "Our primary goal, even as a research centre, is to create added value and jobs," said Moez Louhichi, head of innovation at the Institute. By supporting "farmers and young entrepreneurs in promoting the region's resources, we encourage them to build their future here in Tunisia". Since 2010, the Institute has helped launch 80 businesses, creating between 600 and 1,000 jobs, according to Louhichi. A major camel milk collection centre is expected to open by the end of 2025 to expand mechanised milking in the region. Louhichi said this would help the sector grow, turning the once-overlooked commodity into southern Tunisia's "white gold". fka/bou/dcp