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AsiaOne
4 days ago
- Entertainment
- AsiaOne
Uncovering the secrets behind Chagee's best-selling jasmine green milk tea , Lifestyle News
As Shakespeare once said, "A rose by any other name would smell as sweet." That's the case for Chagee, who is renaming their famed jasmine green milk tea to Bo•Ya Jasmine Green Milk Tea. And while the name is new, the tea isn't, so there's no need to worry about the fan-favourite undergoing a recipe change. The tea still uses a blend of Yunnan high mountain green tea and Fujian Da Bai Hao green tea, which are known for their deep and clear taste. If you've ever wondered why there's barely any astringence why you sip on Chagee tea, it's because only young leaves from new shoots of a tea plant are used, so you only get sweetness and zero bitterness in each sip. As for that unmistakable jasmine fragrance - none of that is artificial. Instead, Chagee scents their tea leaves naturally, by layering jasmine flowers onto tea leaves. To really ensure the leaves are perfumed fully, Chagee even controls when the flowers are plucked - in season and only when the sun is out. The blossoms are then placed on tea leaves in the middle of the night, when they're in full bloom, to maximise absorption of the jasmine oils. Old flowers are thrown out daily and the process is repeated several more times. What's left are tea leaves that don't just smell heavily of jasmine but also taste of that floral fragrance. Chagee renames top-selling tea to Bo•Ya Jasmine Green Milk Tea It's surprising then that Chagee would want to rename their top seller. But there's good reason why the crowd favourite is now going by Bo•Ya Jasmine Green Milk Tea. It's named after Bo Ya, a zither player from ancient China. Legend has it that his music was often misunderstood, until he developed a friendship with a woodcutter named Zhong Ziqi. Zhong Ziqi was the only one who could interpret Bo Ya's music as the latter had intended, which helped to forge a strong bond between the two men. That connection is what inspired Chagee on the name change. Bo•Ya Jasmine Green Milk Tea isn't just a mid-afternoon tea break - it represents shared connections between friends, family and loved ones. Order Chagee's Bo•Ya Jasmine Green Milk Tea now At this point, we're willing to bet you're ready to order a cup. Here's our tip to beat the snaking queues at every Chagee outlet: Download and order through the Chagee app. Choose your preferred pick-up location, place your customised order then just saunter in to get your drink once it's ready. Chagee tea breaks are best shared with friends, so share the love by getting them to download the Chagee app too. If they use your referral code, you'll be in the running to win prizes. Aim for the top 10, as third to tenth place winners get a month's worth of free Chagee, second place wins a Dior Cardholder and first place will bring home a Van Cleef & Arpels Necklace worth $2,400. You'll want to get started ASAP as the referral programme is only running from now till June 9, 2025. This article is brought to you by Chagee.
The Sun
21-05-2025
- Business
- The Sun
CHAGEE's Signature Drink Gets a Meaningful Makeover: Introducing BO·YA JASMINE GREEN MILK TEA
SINGAPORE - Media OutReach Newswire - 21 May 2025 - This International Tea Day, CHAGEE unveils a new name for its global bestseller: BO·YA JASMINE GREEN MILK TEA. More than a name change, BO·YA reflects what the tea truly stands for — connection, craftsmanship, and flavour that resonates beyond taste. With over 600 million cups sold annually, this is CHAGEE's most beloved drink. The new name honours its popularity while shining a light on the artistry behind every cup. A new name for a timeless craft While jasmine green tea is common in Southeast Asia, not all jasmine teas are created equal. Many rely on artificial sprays or oil-based flavourings to mimic fragrance, resulting in tea that smells strong but tastes hollow. BO·YA is different. Crafted using a traditional multi-round scenting method, fresh jasmine blossoms are layered over green tea leaves each night at peak bloom, then removed by hand and replaced over multiple cycles. The leaves absorb not just the scent, but the soul of the flowers — leaving behind no petals, only a naturally layered aroma. The tea itself is a blend of two premium teas: Yunnan high-mountain leaves, prized for depth, and Fujian Da Bai Hao, known for clarity. Every batch is handpicked at the standard of 'one bud and two leaves', then transformed through CHAGEE's artisan process. A tea steeped in meaning The name BO·YA draws from the Chinese legend of Bo Ya and Ziqi — a musician and woodcutter who formed a rare friendship through deep understanding. Their story inspired the phrase zhī yīn (知音) — someone who truly hears and understands you. Today, BO·YA speaks to that same kind of connection. It's about discovering something that just clicks — like finding a favourite tea or sharing a quiet moment with someone who simply gets it. More than a drink With the renaming of its most iconic drink, CHAGEE continues its mission to elevate tea culture for a new generation, bridging heritage with modernity. 'BO·YA holds special significance to us. It's more than just our bestselling drink; it reflects what CHAGEE stands for,' said Eugene Lee, Chief Marketing Officer, CHAGEE APAC. 'As we expand across the region, we stay rooted in tradition while looking ahead. With BO·YA, we hope to share not just a beautifully crafted tea, but a moment of connection — with flavour, culture, and each other.' The rename also caps off a banner year for CHAGEE's international expansion. With successful entries into Indonesia and the United States, and more stores launching across APAC, BO·YA is set to lead the way — not just as a drink, but as a symbol of CHAGEE's evolving global identity.
Straits Times
20-05-2025
- Business
- Straits Times
An ode to craft and heritage: Why your favourite tea is getting a new name
BRANDED CONTENT An ode to craft and heritage: Why your favourite tea is getting a new name Now known as Bo·Ya, Chagee's jasmine green milk tea sells over 600 million cups a year thanks to its top-quality leaves and meticulous scenting process Ask any Chagee fan what to order, and they would likely recommend a cup of jasmine green milk tea. Fragrant yet refreshing with rich layers of flavour, it is no surprise that this is the global fresh tea brand's bestseller, with total sales exceeding 600 million cups a year. However, there is no secret or shortcut to this success. The complex nuances of Chagee's signature beverage come from the highlands of Yunnan and Fujian, where a cool climate and fertile soil offer perfect conditions for premium tea. To get the highest concentration of flavour, harvesters hand-pluck only the youngest and best leaves at the tip of the tea plant. For its jasmine green milk tea, Chagee uses a blend of Yunnan high mountain green tea and Fujian Da Bai Hao green tea, as the former offers depth and the latter, clarity. But that is just the first step. Instead of relying on artificial fragrances for their jasmine teas, Chagee's tea artisans employ several rounds of scenting, where they layer jasmine flowers over their blend of quality leaves. Chagee's tea artisans add jasmine flowers to a blend of Yunnan high mountain green tea and Fujian Da Bai Hao green tea for pure, layered fragrance. PHOTO: CHAGEE These double-petaled flowers must be fresh and harvested only on sunny days when they are in season. They are placed over the green tea leaves during peak bloom at night, so that the leaves can absorb the flowers' natural oils. This cycle is repeated several times, where the spent blossoms are removed daily, and a new batch is layered on the next night. Using this traditional method, the green tea leaves absorb not only the aroma, but the essence of the flower, leaving no petals in the final product, only pure, layered fragrance. Creating connections through tea Steeped in history, tea is the world's second-most consumed beverage after water, with evidence that it was first consumed over 5,000 years ago. The ancient beverage is also known for its wellness benefits and cultural significance. Tapping on ancient Chinese culture, Chagee's iconic jasmine green milk tea now takes on the name Bo·Ya Jasmine Green Milk Tea, inspired by a skilled zither player of the same name. Folklore has it that Bo Ya felt no one truly understood the emotions behind his beautiful music. That was until a woodcutter named Zhong Ziqi happened to overhear Bo Ya's music and was able to appreciate it. Zhong Ziqi accurately interpreted the nuances behind each note and melody, leading to the development of a deep bond and enduring friendship between the two. Inspired by the story of Bo Ya and Zhong Ziqi, Chagee's Bo·Ya Jasmine Green Milk Tea is an ode to craft, heritage and enduring friendship. PHOTO: CHAGEE Says chief marketing officer of Chagee Asia-Pacific Eugene Lee: 'We're making the bold move to rename our signature drink to Bo·Ya because our customers have shown us that it's more than just a cup of tea. To them, it's a way to connect with loved ones and enjoy a shared moment. We hope BO·YA becomes a symbol of these connections and brings to life what our guiding belief of 'Chagee Together' truly means.' In celebration of International Tea Day on May 21, reconnect with your loved ones over a cup of Bo·Ya Jasmine Green Milk Tea and commemorate your time together with a free magnet from May 24 when you purchase two large cups of the beverage at any Chagee store. Join the B-O-Y-A hunt to win a free month* of milk tea 1. From May 21 to 23, purchase a large Bo·Ya Jasmine Green Milk Tea and get a drink tag with a random letter. 2. Collect all four letters to complete the name B-O-Y-A . 3. Present your completed set of B-O-Y-A letters to the barista at Chagee VivoCity from May 21 to 25 to get your exclusive redemption code. Redeem it in the Chagee app and enjoy a free month's worth of Chagee drinks. *Terms and conditions apply. Join ST's Telegram channel and get the latest breaking news delivered to you.
