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Let's go PHISHING! What lures work in the upper Midwest?
Let's go PHISHING! What lures work in the upper Midwest?

Yahoo

time08-05-2025

  • Yahoo

Let's go PHISHING! What lures work in the upper Midwest?

LA CROSSE, Wis. (WLAX/WEUX) – Who doesn't love to fish? Getting outdoors, casting a line to see if you can catch lunch or dinner, and enjoying everything the Upper Midwest is all about. Wait… what did that headline say? Oh! PHISHING! That is something completely different, isn't it? Let me explain. Phishing is the fraudulent practice of sending emails or other messages purporting to be from reputable companies to induce individuals to reveal personal information, such as passwords and credit card numbers… and it's a BIG problem across the globe. According to Hoxhunt's Phishing Trends Report, since 2021, there has been a 49% increase in phishing attacks. Of those, 65% are focused on organizations and 35% on individuals. Furthermore, between 80 and 95% of all cyber attacks begin with a phish and the average cost of a phishing breach is $4.88 million. Even worse, since ChatGPT launched in 2022, there has been a 4,151% increase in phishing attacks. Wisconsin, Minnesota, Iowa (and 21 other states) all fall victim to the 'Package delay/shipping issue' lure. If you have received a text message or email from 'USPS' saying 'Your shipment is waiting at our warehouse after two unsuccessful delivery attempts due to an incomplete address…' then you know exactly what kind of lure gets the most action in our area of the country. That got me wondering what are the most effective lures for phishing attacks in the upper Midwest. That is where my friends at Fullstack Academy helped me out. They just released a study of the Most Popular Lures in the US by State. They have broken down the numbers for all 50 states using a survey of almost 2500 Americans. They asked questions like how often, what type of phishing lures they most frequently receive, which companies are impersonated the most in these phishing lures, if they've fallen victim to a phishing lure, and more. Have you ever received that text or email? Did you stop and think, 'How does the USPS have my phone number/email address?' They don't. That is someone or something trying to gain your information. And, it's important to note, you are clearly not alone. Part of what works about scams like this is that people feel ashamed for falling for them, so they go unreported. These scams play on our inattention to detail, our natural curiosity, and finally the shame of feeling duped. You can find Cybersecurity Bootcamp courses on Fullstack Academy and other places on the web. However, it's important to stay as vigilant as you can. Pay attention to what is being sent to you and, most importantly, slow down. Take your time when opening messages and emails to think about their legitimacy. Think through things and ask yourself if they make sense. When in doubt, ask questions. Reach out to the entities that you think are sending the message and ask if they are trying to get a message to you. Most importantly, be gracious with yourself and, as always, be kind. Especially to yourself. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Survey ranks Indiana No. 2 for ‘phishing' victims
Survey ranks Indiana No. 2 for ‘phishing' victims

Yahoo

time05-05-2025

  • Yahoo

Survey ranks Indiana No. 2 for ‘phishing' victims

WXIN/WTTV — A new survey ranks Indiana number two in the nation for phishing scam victims. Fullstack Academy, which is like a training bootcamp for IT careers, surveyed people in all 50 states about their experiences with phishing scams. The results show 40% of Hoosiers say they've been a victim, the second-highest rate in the nation. The survey also shows 69% of Hoosiers say they are not very confident they can spot a phishing scam. Phishing scams involve someone who impersonates a real company, organization or individual to get you to give up sensitive information, often by having you click a link that takes you to a malicious website. While the attacks have evolved to include text messaging, social media and A.I., your email inbox is still the most popular 'phishing hole' for the bad guys. The survey also revealed the most common lures used by phishing scammers. In 25 states, including Indiana, fake package delays and delivery issues are the most common ways scammers get people to click on dangerous links. That likely explains why Amazon, the U.S. Postal Service, and UPS are the names scammers impersonate the most, followed closely by PayPal and FedEx. Although Gen-Z is becoming a more popular target for some scams, Gen-X is still receiving the most phishing emails. More than half of Gen-Xers report getting a phishing attack either weekly or daily. These days, experts say it's hardly safe to trust any unsolicited email or text message you receive, even if it appears to come from a company you do business with. Instead of clicking a link or calling a number in one of those messages, go to the company's website or look up their phone number on your own to check on whatever issue the message was about. That way, you know exactly who you're dealing with. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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