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Fujifilm GFX100RF review: A powerful and fun camera that's far from perfect
Fujifilm GFX100RF review: A powerful and fun camera that's far from perfect

Engadget

time3 days ago

  • Engadget

Fujifilm GFX100RF review: A powerful and fun camera that's far from perfect

After watching its fixed-lens X100 VI camera do stratospheric sales numbers, Fujifilm decided to build a bigger and badder version that could go up against Leica's full-frame Q3. The result is the $4,899 GFX100RF, the first-ever 100-megapixel medium format compact camera. The GFX100RF has some novel features, like a crop dial that lets you choose aspect ratios ranging from vertical 3:4 to a panoramic 65:24. It can digitally zoom via a dedicated toggle and offers all the social media-friendly benefits of the X100 VI, including film simulations. You can even shoot medium-format 4K video. However, the GFX100RF has some flaws. Where Leica's Q3 has a fast 28mm f/1.7 lens and optical stabilization, Fujifilm's 35mm lens (28mm equivalent) here is limited to f4 and lacks any shake reduction, hurting the camera in low light. I've used the camera for nearly two weeks now and enjoyed it, but given the high price and quirks, it's definitely not for everyone. The GFX100RF is the world's first 100MP medium format compact camera. It offers incredible image quality and flexibility but isn't great in low light, and the high price makes it a niche product. $4,899 at B&H Photo Video Though it's Fujifilm's smallest medium-format camera, the GFX100RF is still a hefty unit at 735 grams. That's more than many full-frame mirrorless cameras and around the same weight as the Q3. The control layout is similar to the X100 VI with control dials on the front and back, along with exposure compensation, shutter speed and ISO controls on top. What's new is the aspect ratio dial that offers modes for 4:3, 3:2, 16:9, 17:6, 3:4, 1:1, 7:6, 5:4 and 65:24 (the latter pays tribute to Fujifilm's TX-1 panoramic camera). The GFX100RF also has a toggle up front to select 28mm, 35mm, 50mm and 63mm (full-frame equivalent) zoom levels. Those gradually lose resolution due to cropping, from 100MP at 28mm down to 20MP at 63mm. Bokeh is also reduced as the sensor size shrinks. The rear 2.1-million-dot, 3.15-inch display only tilts up and down, but that's fine for the camera's primary street photo role. Though sharp and detailed, the 5.76-million-dot electronic viewfinder unfortunately lacks the X100 VI's signature hybrid display that lets you switch between optical and electronic views. However, it does offer three modes to support the aspect ratio dial and make composition easier. One only shows the selected crop, another shows the full scene with a box around the crop and the third displays everything outside the crop at 50 percent opacity. Fujifilm's GFX100RF includes an innovative aspect ratio dial at back (Steve Dent for Engadget) Battery life on the GFX100RF is outstanding with up to 820 shots on a charge or about 100 minutes of 4K 30 fps video shooting. For me, that amounted to nearly two days of use, which is better than nearly every other (non-DSLR) camera I've tested. The camera also includes dual UHS-II memory card slots plus mic, headphone, microHDMI and USB-C ports. The latter allows not only data transfers and charging, but also SSD video recording. The GFX100RF is essentially a GFX100S II squeezed into a compact body, so performance is similar with up to 6 fps burst shooting speeds. However, each RAW file is up to 150MB in size and JPEGs are 70MB, so even at those slower speeds, you can fill your memory cards very quickly. That said, this camera definitely isn't designed for sports or wildlife, so I didn't use burst shooting often. The autofocus is reliable when shooting single photos, but it's a little laggy for bursts. Using the face and eye detect AI modes helps nail eye focus reliably, but it's not as fast as Sony and Canon's systems. It also supports animal, bird and vehicle tracking, which helped me capture sharp photos of ducks floating on the Seine river in Paris. The GFX100RF has both mechanical and silent electronic shutter modes. Rolling shutter skew is a big issue with this sensor in silent mode with fast moving subjects, though. Luckily, the mechanical shutter eliminates that and is nearly inaudible. The built-in ND filter can reduce light up to four stops, letting you shoot on sunny days while retaining some bokeh. However, the main problem is when there's not enough light. The minimum f4 aperture is simply inadequate and the lack of stabilization exacerbates the issue as you risk blurry photos at slow shutter speeds. In dim light you may need to pack a tripod, which isn't ideal for a compact camera. The aspect ratio and zoom options on the GFX100RF are handy and fun. Some curmudgeons may prefer to shoot full sensor 100MP photos and then just crop later in post production. But the GFX100RF lets you have your cake and eat it, too. You can apply all the crops, zooms and film simulations you want and save them as JPEGs for easy sharing. Then, if you need to go back and change something, you also have the full 100MP RAW image as a backup (though obviously, shooting both will fill your memory card more quickly). Shot at 4:3 aspect ratio, ISO 1600, 1/200th, f/10 As with the GFX100S II, the GFX100RF is a top performer when it comes to detail and sharpness. Colors are pleasing and RAW files retain high amounts of dynamic range, allowing for easy adjustment in Lightroom. And of course, Fujifilm's film simulations give you colorful, nostalgic options — like Reala Ace or the dramatic black and white look of Acros — straight out of the camera. The GFX100RF also delivers beautiful bokeh, with the f4 aperture equivalent to around f3 for a full-frame camera in terms of depth of field (but not light gathering). Like other GFX models, the large sensor produces more dramatic images than full frame for portraits, landscapes or street shots. Like I mentioned, things fall apart when the light dims, though. With no option below f4 and no stabilization, I relied on high ISOs to boost exposure. The GFX100RF isn't bad in this area, with controllable noise up to about ISO 8000, but that's not high enough considering the other factors. For these reasons, the GFX100RF is less versatile than it could be. The GFX100RF can handle 4K and widescreen DCI 4K at up to 30 fps with fairly high bit rates, as long as you have a fast UHS-II SD card. It can even shoot ProRes with at much higher data speeds, but for those, you'll need to record directly to an SSD via the USB Type-C port. Autofocus for video is decent but not incredibly fast, so ideally your subjects don't move too much. The AI-powered face and eye detection helps nail focus when filming people, but again, can fail if subjects dart around. Video has a dreamy quality and bokeh that only a large sensor can offer. Like the GFX100S II, the GFX100RF captures video using the full width of the sensor in most modes, albeit with pixel binning that reduces quality. The sharpest video comes with a 1.32x crop, but that reduces the image quality benefits of a large sensor. Video on the GFX100RF has one thing going for it that the photo side lacks: digital stabilization. This smooths out shakiness for handheld shots, but the excessive rolling shutter limits your ability to move the camera quickly. Colors are pleasing and easy to adjust, particularly when using Fujifilim's F-Log or F-Log2 10-bit modes to boost dynamic range. And of course, Reala Ace, Acros and other film simulations are available in video modes to create great looks straight out of the camera. Fujifilm's $4,899 GFX100RF is a powerful camera with incredible image quality that's hampered by a lack of low-light performance. It's also a niche and expensive product that, unlike Fujifilm's popular X100 VI, only appeals to a small group of photographers. Its primary rival in this space is Leica's Q3, which has a smaller 60MP full-frame sensor and higher $6,735 price tag. However, the Q3 has a much faster 28mm f/1.7 lens, less rolling shutter, a single SD UHS-II card slot and up to 8K video. It also has the Leica brand cachet, which does mean something to people spending this kind of money. The GFX100RF is fun to use, though, and introduces several innovations like the aspect ratio dial. Though it may never have a huge market, I think products like this push the industry in new directions and create conversations that draw new people into photography. So even though I'd never buy one, I'm glad the GFX100RF exists for those reasons.

Nikon will raise prices in June because of US tariffs
Nikon will raise prices in June because of US tariffs

Yahoo

time6 days ago

  • Business
  • Yahoo

Nikon will raise prices in June because of US tariffs

Nikon has revealed that it will increase its prices in the US due to the recent tariffs. The company has thus far been silent on the matter but released a brief statement on its site announcing the change. Nikon didn't provide specifics on what the price increase would look like, simply stating that "Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025." Nikon's statement went on to say that it will be monitoring tariff developments and may further change pricing "as necessary to reflect the evolving market conditions." While the United States and China agreed to a 90-day suspension of most tariffs on May 12, the situation is still uncertain. It isn't surprising that Nikon is leaving room for more changes. Nikon is just the latest in a long list of brands announcing similar increases due to the US tariffs. Earlier this month, Sigma said its prices would increase by an unspecified amount on June 2 for US orders. Leica also announced substantial price increases in the US earlier this month. Those prices, which include a 20% increase on the Leica D-Lux 8 and Leica Lux Grip, are already in place. Sony hasn't made any official announcements, but some of the prices of its cameras and lenses have gone up on sites like B&H, as PetaPixel reported. On April 28, Canon released its Q1 financial results, which included a statement that it will be increasing prices on June 1. Canon assumed those pricing increases would be local to the US, but added, "if the tariff issue were to trigger a global recession, our assumptions will change." Blackmagic was one of the first to increase prices in the US because of the tariffs. Like Nikon and Sigma, it didn't specify the amount of the increase. Some brands have announced changes in production plans or availability instead of pricing increases. Tamron said it's shifting where its lenses are made because of the tariff situation. Fujifilm announced last month that it is pausing pre-orders of its X100VI, GFX100RF and X-M5 (Black) models. Of course, all things tariff-related are in flux. What happens after the 90-day "pause" is unclear, making it hard for companies to plan appropriately. The pricing increases from these brands could change substantially depending on what happens in the coming days and months.

Fujifilm's X Half is an $850 digital camera with an analog film aesthetic
Fujifilm's X Half is an $850 digital camera with an analog film aesthetic

Engadget

time22-05-2025

  • Engadget

Fujifilm's X Half is an $850 digital camera with an analog film aesthetic

Fujifilm has already released one unusual camera this year in the GFX100 RF medium format compact, but it's latest model may be the most offbeat yet. The $850 X Half is an 18-megapixel digital compact camera, but it uses half of a 1-inch sensor to shoot 3:4 vertical photos. To drive home the retro vibe, it has a rear screen dedicated to displaying the camera's 13 film simulation modes and can only shoot JPEG and not RAW images. The name comes from "half-frame" cameras popular in the '60s, like the famous Olympus Pen F, that use a 35mm film frame sawed in half (18mm x 24mm in size). The backside-illuminated sensor on Fujifilm's X Half is, well, half that size in both dimensions (8.8mm x 13.3mm) or a quarter the area. It's also the smallest sensor on any recent Fujifilm digital camera, as the X-series uses the APS-C format and GFX models medium format. In fact, the X Half has the same 3:4 vertical ratio as Fuji's Instax Mini instant cameras — so you can make prints using an Instax Mini printer via the new dedicated X Half smartphone app. The X Half naturally uses Fujifilm's film simulation and grain effect modes. Among the new ones are "light leak" for a blown-out quality that happens when film get exposed to light inadvertently, "expired film" and "halation," an effect caused by light bouncing off film emulsion layers. To really get you into that analog film mood, you can switch to the new Film Camera Mode that limits your view to the optical viewfinder, makes you pull a frame advance lever for each new shot and only lets you see the photos once they're "developed" through the X Half app. It even produces a "contact sheet" layout for 36, 54 or 72 images. Another feature is 2-in-1 images that let you combine two still images or movies into one composition in-camera for extra artistic possibilities (using the film advance lever again). That also means the X Half can shoot video as well as photos, with a vertical or square size (up to 2,160 x 2,160) that looks ideal for social media — especially with film simulations applied. Also exuding nostalgic vibes is the "Date Stamp" function that lets you imprint dates in the bottom right of images, just like on old-school Kodak-style film camera. On top of the main rear 2.40inch LCD 3:4 monitor, the X Half has an optical rather than an electronic viewfinder, adding another analog touch (and the accompanying parallax distortion errors). The camera itself is small enough to slide into a pocket and weighs just 210 grams (7.4 ounces). Other features include a built-in flash, massive 880 frame battery life and SD UHS-I card slot. The X Half looks like it could be coveted by social media users or anyone looking for a fun party or vacation camera. However, it's expensive considering that you can just get an Instax (or regular film camera and a lot of film) for a lot less. Fujifilm has definitely captured the photography zeitgeist before with models like the X100 VI, though, so I wouldn't be surprised if it becomes a hit. The X Half is now on preorder for $850 (in black, charcoal silver and silver) with shipping set to start on June 12.

FUJIFILM Announces X half Digital Camera; Half Size Camera, Double the Fun, First look YouTube Video X half Camera, Preorder and More Info at B&H
FUJIFILM Announces X half Digital Camera; Half Size Camera, Double the Fun, First look YouTube Video X half Camera, Preorder and More Info at B&H

Yahoo

time22-05-2025

  • Yahoo

FUJIFILM Announces X half Digital Camera; Half Size Camera, Double the Fun, First look YouTube Video X half Camera, Preorder and More Info at B&H

FUJIFILM X half frame Camera Photography News: Invoking the half-frame concept of the film world, FUJIFILM's new X half camera melds the immersive experience of analog with the ease and sharing of digital. NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- B&H is excited to share FUJIFILM's latest digital innovation, the X half digital camera, a swing to the small-sensor end of the imaging spectrum hot on the heels of GFX100RF, their genre-bending compact medium format camera. Riffing on the film world's half-frame concept to meld the ease of digital shooting with the pleasure, presence, and texture of shooting film, the camera features a new 1', vertically-oriented 18MP sensor and a fixed FUJINON Aspherical 10.8mm f/2.8 lens produce 3:4 stills and video. A host of film-reminiscent features—like a Frame Advance Lever, Film Camera mode, 2-in-1 mode, FUJIFILM's celebrated film simulations, and integration with INSTAX printers—recreates the analog experience with a 21st century edge. FUJIFILM X half Digital Camera (Charcoal Silver) Key Features 18MP 1" Vertical 3:4 CMOS Sensor FUJINON 10.8mm f/2.8 Lens (32mm Equiv.) Rear Vertical LCD & Sub LCD Screens Optical Window Viewfinder Film Camera Mode & 2-in-1 Mode 13 Film Simulation Modes and 26 Filters Frame Advance Lever & Exposure Comp Dial 1080 x 1440 Vertical Video Recording X half App for Image Development The 1', 18MP vertically oriented sensor mimics the half-frame cameras of yesteryear, which exposed half the film frame to double the total picture count of a roll of film. In addition to invoking a nostalgic, fun-friendly shooting style, the new sensor affords the camera's pocketable build. Included is a simple, no-frills optical viewfinder, a vertical rear LCD touchscreen, a slim, pill-shaped LCD displaying the chose Film Simulation, and the Frame Advance Lever which gives the feel of winding film on a film camera, all with the same design philosophy that's distinguished FUJIFILM's X-series cameras. The fixed FUJINON Aspherical 10.8mm f/2.8 lens offers a 32mm equivalent focal length whose wide field of view suits most everyday subjects and can work in both manual and auto modes. FUJIFILM X half Digital Camera (Black) Unique to X half is the new Film Camera mode, FUJIFILM's gambit to integrate the immersive experience of shooting film into the modern digital workflow. Choose the film simulation, the length of the 'roll,' and the desired exposure setting—and the camera locks into that configuration (with a few built-in escape hatches) until the 'roll' is complete and it's time to 'develop' the images with the new X half app or via computer. Pulling the Frame Advance Lever 'advances' the roll and sets up the next shot. Image composition is only available through the viewfinder, and the vertical rear LCD only displays battery, date, and remaining frames information. The 2-in-1 mode is also new and exclusive to the X half camera, again building on the half-frame concept to produce a digital-era tableau. The mode allows the automatic combination of two sequential still images, videos, or a still and a video in the 3:4 aspect ratio to create a diptych in a single, shareable file. The X-half incorporates 13 of FUJIFILM's distinct Film Simulations, including the ultra-vibrant Velvia, the nostalgic Classic Chrome, and the artistic black-and-white Acros. A grain setting allows for the inclusion and adjustment of the apparent graininess of each film type. Additionally, there are 26 filters inspired by the distinct traits of film, including Light Leak, Halation, Expired Film, and Double Exposure. While primarily a stills-oriented camera, the X half does shoot vertical video at 1080 x 1440 at 24 fps with dedicated slow-motion settings up to 200%. Built for sharing, the X half wirelessly connects to an optional INSTAX printer to immediately print and share images. The dedicated X half app also makes it easy to digitally share photos or videos and can also be used to develop images made in the Film Camera mode. With summer on the horizon, the X half is poised to be a stylish and fun option for creating and sharing memories. FUJIFILM is releasing the camera in three colorways: all-black, charcoal silver, and silver. Learn More about FUJIFILM X half camera at B&H Explorahttps:// First look YouTube Video X half Camera Additional Related Popular Categories Digital Camerashttps:// Mirrorless Camerashttps:// Camera Strapshttps:// Point and Shoot Camerashttps:// Film Camerashttps:// Now Trending Brother Laser Printershttps:// 4K Monitorshttps:// Curved Gaming Monitorshttps:// About B&H Photo Video As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 52 years. Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. Bild Expo 2025 - A Two-Day Celebration of Photography, Content Creation, and Filmmaking"Bild Expo is more than just an event—it's an energetic gathering of like-minded creatives from all corners of the content world," said Jeff Gerstel, Chief Marketing Officer at B&H Photo. "We're beyond excited to create this special opportunity for content creators, photographers, videographers, podcasters, and filmmakers at all levels to learn, connect, and be inspired by the leaders of our industry and the latest gear." Register Today!Secure your spot now! Visit to register and keep updated on event details. When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear. The B&H Payboo Credit Card offers the industry's best instant savings and special financing, subject to credit approval. Visit B&H's Payboo Page to learn more and apply. Contact InformationGeoffrey Ngai B&H Photo Video212-615-8820https:// A photo accompanying this announcement is available at A video accompanying this announcement is available at in to access your portfolio

FUJIFILM GFX100RF Launched in India: Lightest GFX Camera with Built-in Lens
FUJIFILM GFX100RF Launched in India: Lightest GFX Camera with Built-in Lens

Hans India

time20-05-2025

  • Hans India

FUJIFILM GFX100RF Launched in India: Lightest GFX Camera with Built-in Lens

FUJIFILM India has launched the GFX100RF, the first GFX camera with a built-in lens. It weighs 735g, making it the lightest model in the GFX series. Key Features: 102MP large-format sensor for high image quality Fixed 35mm F4 lens with a leaf shutter (flash works at all speeds) Digital zoom options: 45mm, 63mm, and 80mm 4-stop ND filter built in (first in GFX) Close focus up to 20cm Aluminum body – strong and compact New aspect ratio dial (9 formats) 3.15" tilt LCD & 5.76M-dot EVF AI Autofocus – detects people, animals, vehicles 4K video (10-bit, F-Log2, 13+ stops DR) ISO 100 default for clean images Works with for quick cloud uploads In the Box: Lens hood, adapter ring, protective filter Stylish rope-style strap Price: Rs. 5,49,999 – Available soon across India FUJIFILM MD Koji Wada said the GFX100RF brings professional quality in a compact, easy-to-use design.

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