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Time of India

Fujifilm launches first fixed-lens GFX camera, the GFX100RF, in India

Fujifilm has launched the GFX100RF, the first fixed-lens digital camera in its GFX Series, priced at Rs 549,999, in India. The camera features a 102-megapixel large format sensor and the latest X-Processor 5 image processing engine. Weighing just 735g, the GFX100RF is the lightest camera in the GFX Series despite its fixed-lens design, making large format photography more accessible to a broader audience. "With the launch of the GFX100RF, we are making the unmatched quality of large format photography more accessible than ever," said Koji Wada , Managing Director of FUJIFILM India . The camera introduces the industry's first " Aspect Ratio Dial ," allowing photographers to switch between nine different shooting formats. It also features a precision-machined aluminum top plate and components that enhance both aesthetics and usability. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like New Trend Lets Indians Access Benefits Up to ₹2,00,00,000 India News Learn More Undo Its newly developed 35mm F4 lens (equivalent to 28mm in 35mm format) offers a versatile field of view suitable for landscapes, travel, snapshots, and portraits. The digital teleconverter function allows switching between three fields of view: 45mm, 63mm, and 80mm. The GFX100RF incorporates AI-based subject detection autofocus that can recognize animals, vehicles, birds, and airplanes. For videographers, it supports smooth 4K/30P video recording with 10-bit color depth. Additional features include a built-in 4-stop ND filter. a first for the GFX Series, and a leaf shutter that enables flash photography at any shutter speed. The camera comes bundled with a protector filter, precision-machined aluminum lens hood, dedicated adapter ring, and a stylish rope-type shoulder strap. According to Arun Babu, Associate Director & Head of Digital Camera at FUJIFILM India, "The GFX100RF is a game-changer that empowers photographers to push creative boundaries with its unique aspect ratio dial and intuitive design."