Latest news with #GMA-S110
Yahoo
11-03-2025
- Entertainment
- Yahoo
CASIO RELEASES G-SHOCK COLLABORATION WITH BARBIE™
The Limited-Edition GMAS110BE-4A Watch Expresses the Barbie™ Worldview DOVER, N.J., March 11, 2025 /PRNewswire/ -- Today, Casio America, Inc., announced the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand. Barbie™ started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, Barbie™ continues to empower self-discovery that unlocks a world of possibilities for tomorrow. The current collaboration grew from the great match this vision makes with G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core. The new shock-resistant watch is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components. The watch has a sleek monochromatic pink color scheme, accented with subtle variations across each component. The Barbie™ logo appears on the band loop and at the 3 o'clock position, and a heart-motif indicator adorns the inset dial at the 9 o'clock position. The band and case back also boast the famous Barbie™ silhouette, further projecting the Barbie™ worldview. The new watch also comes in special packaging inspired by Barbie™ doll boxes, aiming to deliver the same excitement people have always felt when unboxing a new Barbie™ doll. The new timepiece comes equipped with the following features: Shock Resistant 200M Water Resistant Double LED (Super Illuminator) Light 5 Daily Alarms 1/100-Sec Stopwatch Countdown Timer The GMAS110BE-4A ($170) will be available for purchase on March 13th at select Retailers, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." About Barbie™ The world-famous doll Barbie™ has a history of over 65 years. With a legacy of empowerment, Barbie™ has and continues to inspire stories for generations of fans. Bringing out the inner child and inner optimist in all of us, she transcends generations, connecting with fans of all ages. From the toy box into our hearts, Barbie™ forms an unbreakable bond. What started as a revolutionary idea—a doll that inspired girls to explore their limitless potential—has become more than a doll; she has become a lifestyle, a movement to live more joyfully. About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit FOR MEDIA INQUIRIES CONTACT: 5WPR gshock@ Sue VanderSchans / Cecilia Lederer CASIO AMERICA, INC. (973) 361-5400 SVanderSchans@ clederer@ View original content to download multimedia: SOURCE Casio America, Inc.
WIRED
30-01-2025
- Entertainment
- WIRED
There's Now a Barbie-Themed G-Shock Watch, and We Want In
Is Barbiecore still a thing? Casio is betting it is. If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIRED The Barbie movie might feel like a distant memory at this point, but the collaborations somehow keep coming. The latest? There's an official Barbie-branded G-Shock on the way. Casio has announced the watch as part of its 2025 lineup, and it's every bit as bright, bold, and pink as you might imagine it to be … even if it isn't quite as hardcore as the Impala x Barbie Lightspeed inline skates. It's based on the popular GMA-S110 watch, a smaller version of the industrial-styled GA-110 that launched in 2010, and features a watch face that layers a number of small components to create a three-dimensional design. In the GMA-S110BE, as the Barbie edition will be known, each of these components has a slightly different pink hue, along with some subtle themed variations. This includes a Barbie logo at 3 o'clock and a heart motif indicator on the inset dial at 9 o'clock. The logo features again on the matching pink strap, while the case back is engraved with Barbie's trademark side profile silhouette. Away from the Barbie theme, you can expect all of the features of a regular GMA-S110, which means it is a mixed digital and analog watch, with 29 time zones across 48 cities. It features a shock-resistant structure, with 200-meter water resistance, and the option for five daily alarms, a 1/1,000-second stopwatch and countdown timer, plus an auto LED light. It joins a trio of other pink-hued G-Shock watches launching this year —the GMA-P2100PP, GMD-S5610PP, and the GMA-S140PP—and Casio isn't alone in betting big on pink once again in 2025. Oris has just announced the ProPilot X Miss Piggy Edition, for example, with its bright pink watch face taking its inspiration from everyone's favorite Muppets diva (as well as a spyhole on the caseback revealing the character's glamorous portrait), while Bremont has also launched the Terra Nova 38 in an eye-catching bubblegum pink—limited to 250 pieces. Whether this continuing penchant for pink is due to the Barbie effect, 18 months on from the movie's release, it's hard to be sure—but it feels unlikely. However Casio is clearly hoping that the Barbie branding still has some stiletto-wearing legs in it yet. Danielle Thom, the curator of the Design Museum's Barbie exhibition thinks its cross-generational pull is timeless. 'A key reason for Barbie's appeal as a collaborator is the longevity of the brand, having been a dominant cultural presence since 1959,' she tells WIRED. 'Rightly or wrongly, Barbie is also associated with a well-defined set of assumptions and values—femininity, accessible glamour, empowerment, and friendship. Any brand collaborating with Barbie can expect some of that magic to transfer over.'
