Latest news with #GPTs
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Business Standard
4 days ago
- Business Standard
WhatsApp to roll out no-code AI chatbot builder: What is it, how it works
WhatsApp is testing an in-app tool to let users create AI chatbots with custom roles, traits, and avatars-no coding needed. The feature includes sharing options and is rolling out to beta users New Delhi WhatsApp is developing a new feature that will allow users to create personalised AI chatbots directly within the app, without needing to write any code. According to WABetaInfo, the tool will offer a guided, step-by-step process to build a custom AI assistant. Similar to OpenAI's Custom GPTs and Google Gemini's Gems, this new functionality is designed to tailor assistants to individual needs and preferences. Currently, creating an AI assistant requires access to Meta's AI Studio or tools on Instagram or Messenger. With this update, Meta is integrating that capability into WhatsApp to provide a seamless cross-platform experience. Custom AI chatbots on WhatsApp: How it works According to the report, the chatbot creation process begins with the user choosing a role for the AI—such as a study coach, travel assistant, or motivational companion. Users can then define personality traits like calm and thoughtful, humorous and lively, or professional and informative. Based on these selections, WhatsApp will offer smart suggestions to help shape how the chatbot communicates and behaves. An AI-generated avatar will visually represent the chatbot. Users will be able to customise this avatar to better reflect the assistant's identity. WhatsApp will also offer tailored templates aligned with the user's choices, refining the chatbot's tone, behaviour and interaction style for a more natural experience. Private or shared assistants Once the assistant is set up, it becomes fully functional within WhatsApp. By default, the chatbot remains private to its creator. However, users can share it via a unique link—through contacts, group chats, or publicly on social media. This makes the feature suitable for both personal use and broader, public-facing roles like recommendations or entertainment. The feature is currently available to selected beta testers on Android and iOS, and is expected to roll out more widely in the coming weeks.
Yahoo
5 days ago
- Business
- Yahoo
What is a GPT?
When you buy through links on our articles, Future and its syndication partners may earn a commission. The introduction of generative pre-trained transformers (GPTs) marked a significant milestone in the adoption and utility of artificial intelligence in the real world. The technology was created by the then fledgling research lab OpenAI, based on previous research done on transformers in 2017 by Google Labs. It was Google's white paper "Attention is all you need", which laid the foundation for OpenAI's work on the GPT concept. As seen in > Model matchup surprise > ChatGPT announcements > Goodbye ChatGPT-4 > Why ChatGPT 4.1 is a big deal Transformers provided AI scientists with an innovative method of taking user input, and converting it to something that could be used by the neural network using an attention mechanism to identify important parts of the data. This architecture also allows for the information to be processed in parallel rather than sequentially as with traditional neural networks. This provides a huge and critical improvement in speed and efficiency of AI processing. OpenAI's GPT architecture was released in 2018 with GPT-1. By significantly refining Google's transformer ideas, the GPT model demonstrated that large-scale unsupervised learning could produce an extremely capable text generation model which operated at vastly improved speeds. GPT's also uprated the neural networks' understanding of context which improved accuracy and provided human-like coherence. Before GPT, AI language models relied on rule-based systems or simpler neural networks like recurrent neural networks (RNNs), which struggled with long-range dependencies and contextual understanding. The story of the GPT architecture is one of constant incremental improvements ever year since launch. GPT-2 in 2019 introduced a model with 1.5 billion parameters, which started to provide the kind of fluent text responses where AI users are now familiar with. However it was the introduction of GPT-3 (and subsequently 3.5) in 2020 which was the real game-changer. It featured 175 billion parameters, and suddenly a single AI model could cope with a vast array of applications from creative writing to code generation. GPT technology went viral in November of 2022 with the launch of ChatGPT. Based on GPT 3.5 and later GPT-4, this astonishing technology instantly propelled AI into public consciousness in a massive way. Unlike previous GPT models, ChatGPT was fine-tuned for conversational interaction. Suddenly business users and ordinary citizens could use an AI for things like customer service, online tutoring or technical support. So powerful was this idea, that the product attracted a 100 million users in a mere 60 days. Today GPT is one of the top two AI system architectures in the world (along with Google's Gemini). Recent improvements have included multimodal capabilities, i.e. the ability to process not just text but also images, video and audio. OpenAI has also updated the platform to improve pattern recognition and enhance unsupervised learning, as well as adding agentic functionality via semi-autonomous tasks. On the commercial front, GPT powered applications are now deeply embedded in many different business and industry enterprises. Salesforce has Einstein GPT to deliver CRM functionality, Microsoft's Copilot is an AI assisted coding tool which incorporates Office suite automation, and there are multiple healthcare AI models which are fine-tuned to provide GPT powered diagnosis, patient interaction and medical research. At the time of writing the only two significant rivals to the GPT architecture are Google's Gemini system and the work being done by DeepSeek, Anthropic's Claude and Meta with its Llama models. The latter products also use transformers, but in a subtly different way to GPT. Google however is a dark horse in the race, as it's becoming clear that the Gemini platform has the potential to dominate the global AI arena within a few short years. Despite the competition, OpenAI remains firmly at the top of many leaderboards in terms of AI performance and benchmarks. Its growing range of reasoning models such as o1 and o3, and its superlative image generation product, GPT Image-1 which uses the technology, continue to demonstrate that there is significant life left in the architecture, waiting to be exploited.
Martechvibe
6 days ago
- Business
- Martechvibe
Kumo Unveils KumoRFM
KumoRFM is trained on synthetic enterprise-like data, which makes the model compact and inference cost-effective. Kumo has announced the launch of KumoRFM, which allows businesses to generate predictions, such as item recommendations, identifying customer churn, or detecting fraudulent transactions, directly from their enterprise data. KumoRFM gives organisations of any size an off-the-shelf, cost-effective AI model that eliminates the need to manually build and train separate models for each predictive task. AI has completely transformed how businesses leverage text-based and unstructured data like documents, audio, video, and images. Yet, structured enterprise data, like customer records, transaction histories, and product catalogues, is the backbone of business decision-making, but remains largely untouched by this wave of AI innovation. 'To make predictions and business decisions, even the largest and most cutting-edge companies are using 20-year-old machine learning techniques on the enterprise data inside their data warehouses,' said Jure Leskovec, Co-Founder and Chief Scientist at Kumo. 'Extending Transformer architecture beyond natural language took significant innovation and investment. We're proud to bring to enterprise data what GPTs brought to text, and at a fraction of the cost.' ALSO READ: AI to Drive Massive Changes to Market Research in 2025 While language models such as ChatGPT use their understanding of semantic meaning within text to generate the next word, KumoRFM uses its understanding of traits, behaviours, and relationships represented inside data warehouses to predict what business outcomes will be at a different time or in a different scenario. These predictions power business decisions, from flagging suspicious transactions to recommending products, personalising marketing offers, and selecting which ads or content to display. Unlike traditional approaches that require building and training separate models for each such predictive task, KumoRFM enables accurate predictions without the need to even train or specialise the model. This shift allows AI and engineering teams to get predictions for different use cases in real-time, letting them explore and ship applications faster. KumoRFM is trained on synthetic enterprise-like data, which makes the model compact and inference cost-effective. 'AI tools like chatbots and content generators have shown what's possible with language, but there's a missing piece when it comes to enterprise data, and KumoRFM fills that gap,' said Vanja Josifovski, Co-Founder and CEO at Kumo. 'The game changes completely when AI connects with business data. That's when we see the needle move. Real numbers, real ROI, and real business impact.' ALSO READ: ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
20-05-2025
- Business
- Yahoo
Kumo unveils world's first Relational Foundation Model (RFM) for instant predictions on enterprise data
Today, it takes months to build predictive models using machine learning — KumoRFM delivers results in seconds, with no manual effort. MOUNTAIN VIEW, Calif., May 20, 2025 /PRNewswire/ -- Kumo, a leader in predictive AI, announced today the launch of KumoRFM, which allows businesses to instantly generate accurate predictions, such as item recommendations, identifying customer churn, or detecting fraudulent transactions, directly from their enterprise data. The first-ever foundation model built for relational data, KumoRFM gives organizations of any size an off-the-shelf, cost-effective AI model that eliminates the need to manually build and train separate models for each predictive task. KumoRFM results in 20x faster time to value and delivers 30-50% higher accuracy compared to traditional approaches. AI has completely transformed how businesses leverage text-based and unstructured data like documents, audio, video, and images. Yet, structured enterprise data — like customer records, transaction histories, and product catalogs — is the backbone of business decision-making, but remains largely untouched by this wave of AI innovation. "To make predictions and business decisions, even the largest and most cutting-edge companies are using 20-year-old machine learning techniques on the enterprise data inside their data warehouses," said Jure Leskovec, Co-Founder and Chief Scientist at Kumo. "Extending Transformer architecture beyond natural language took significant innovation and investment. We're proud to bring to enterprise data what GPTs brought to text, and at a fraction of the cost." KumoRFM is the first model to deliver instant predictions on structured enterprise data, without the need for task-specific model training. While language models such as ChatGPT use their understanding of semantic meaning within text to generate the next word, KumoRFM uses its understanding of traits, behaviors, and relationships represented inside data warehouses to predict what business outcomes will be at a different time or in a different scenario. These predictions power critical business decisions, from flagging suspicious transactions to recommending products, personalizing marketing offers, and selecting which ads or content to display. All of which have a direct impact on revenue. Data science teams, developers, and engineers can connect KumoRFM to their data warehouse through an API, and KumoRFM can begin immediately identifying patterns within the enterprise's data and make business-critical predictions, like customer churn, personalized customer recommendations, and fraud detection. Unlike traditional approaches that require building and training separate models for each such predictive task, KumoRFM is zero-shot, enabling accurate predictions without the need to even train or specialize the model. This shift allows AI and engineering teams to get predictions for different use cases in real-time, letting them explore and ship applications faster. KumoRFM is trained solely on synthetic enterprise-like data, which makes the model compact and inference cost-effective. "AI tools like chatbots and content generators have shown what's possible with language, but there's a missing piece when it comes to enterprise data, and KumoRFM fills that gap," said Vanja Josifovski, Co-Founder and CEO at Kumo. "The game changes completely when AI connects with business data. That's when we see the needle move. Real numbers, real ROI, and real business impact." KumoRFM is a pre-trained Relational Graph Transformer model, enabling it to learn across multiple tables of structured enterprise data. KumoRFM works out of the box, delivering instant predictions with accuracy on par with manual models. When fine-tuned to a specific task, KumoRFM delivers 30-50% higher accuracy compared to traditional approaches. The model is built on years of research in Graph Neural Networks (GNNs) and Graph Transformers, a field pioneered by Jure Leskovec and several members of the Kumo team. This core technology, available through an API, already powers Kumo's existing platform, which is used by more than 20 enterprise clients, including DoorDash, Databricks, Snowflake, and Reddit. To get started, visit Follow Kumo LinkedIn: (formerly Twitter): Research: About Kumo Kumo transforms how businesses create predictions from their data warehouse, using AI to quickly build high-performing machine learning models that help data scientists better predict user and customer behaviors with best-in-class accuracy. The company was founded by three PhDs who have held executive leadership and academic positions at Pinterest, Airbnb, LinkedIn, and Stanford. Kumo has raised $37 million in funding and is backed by Sequoia Capital. Kumo is reshaping the future of applications, making predictive AI accessible and practical for companies of all sizes. To learn more, visit Contact: Ali GoldbergConcrete Media for Kumokumo@ View original content to download multimedia: SOURCE
Techday NZ
24-04-2025
- Business
- Techday NZ
Zenity secures ChatGPT Enterprise use with expanded AI oversight
Zenity has announced the expansion of its AI agent security and governance platform with integration for ChatGPT Enterprise. The integration allows organisations using ChatGPT Enterprise to secure and govern the adoption, development, and usage of AI agents within the platform through the OpenAI ChatGPT Enterprise Compliance API. Zenity's platform now provides security teams with oversight not only for ChatGPT's existing collaborative features, such as knowledge file uploads and Canvas, but also for the custom AI agents created by employees. The growing use of ChatGPT Enterprise in enterprise workflows is prompting new security considerations as users build, host, and collaborate with bespoke GPTs that may access sensitive data. Over 80% of Fortune 500 companies have adopted ChatGPT Enterprise within the nine months since its launch, according to Zenity. As these organisations expand their use of agentic AI, security teams are increasingly tasked with maintaining visibility, control, and compliance across a wider range of activities. Zenity's approach centres on agent-level security, focusing on what each AI agent is designed and permitted to do, the data it accesses, the identities it adopts, and its communications with other agents in an organisation. The integration with the ChatGPT Enterprise Compliance API allows Zenity's platform to provide continuous observability of custom GPTs, Canvas documents, tools, knowledge files, and user interactions across the enterprise environment. Security measures are enforced from the initial stages of agent development. Zenity's policy enforcement, identity controls, and its AI Security Posture Management (AISPM) capability enable discovery of vulnerabilities, excessive permissions, and hardcoded secrets during GPT creation. Ongoing threat detection is supported by Zenity's behaviour-based engine. The platform can identify threats such as prompt injection, retrieval-augmented generation (RAG) poisoning, data exposure, and unauthorised actions using its AI Detection & Response (AIDR) system. Zenity also provides automated policy enforcement and allows security teams to remediate risks at scale using actions such as deleting risky agents, files, or conversations through its click-to-fix options. The entire AI agent lifecycle, from build time to runtime, falls under the platform's governance. Zenity's integration aims to balance robust security with business agility for organisations advancing their use of AI. Commenting on the announcement, Ben Kliger, Co-Founder and CEO of Zenity, said: "Adoption of ChatGPT Enterprise is accelerating, and with it comes a new responsibility for security teams to guide its safe, effective use across the organization. This integration with the ChatGPT Enterprise Compliance API is an important step forward in helping security leaders manage risk without slowing innovation. Securing AI Agents for some of the largest enterprises in the world, we are proud to expand our capabilities as the first and only end-to-end platform, spanning buildtime to runtime across environments, to help define AI Agent security and governance experiences for ChatGPT Enterprise users, and provide the foundation security teams need to lead innovation in their organizations with confidence." Zenity's extension of capabilities arrives as industry analysts highlight autonomous AI—agentic AI— as a significant trend affecting workplaces by 2025, with a predicted increase in routine decision-making handled by AI agents. Security firms such as Zenity are responding to this trend by offering solutions that allow companies to capitalise on the efficiency gains of AI while managing associated risks.
