23-05-2025
Toyota may build compact unibody bakkie
Toyota has a broad global presence with market-specific products, and now rumours have emerged of a potential compact bakkie. The caveat is that it could only be for the US market.
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Toyota chief operating officer in the US Mark Templin confirmed this initiative, indicating a potential new offering positioned below the established Tacoma. This exploration is driven by a notable market shift where new vehicle acquisition costs, including those of 'pickup trucks', have steadily increased. The demonstrable success of vehicles like the Ford Maverick, which offers a lower entry price point and substantial sales volumes, underscores the significant demand for more accessible and physically smaller utility vehicles in the US. This contrasts with the comparatively lower sales performance of competitors such as the Hyundai Santa Cruz, providing valuable insights for Toyota's strategic planning.
Cooper Ericksen, a senior vice-president at Toyota Motor North America, affirmed the company's strong belief in the segment's potential, stating: 'We could really do well in that segment, so we're trying to do it. It's a matter of timing.'
While Toyota is reportedly engaged in developing a compact bakkie for the Brazilian market, its introduction to the US would necessitate careful consideration of trade policies.
Related: Toyota Gives New GR Hilux EVO Land Cruiser Beige Hue
Should Toyota proceed, a compact bakkie would likely leverage its established reputation for reliability and potentially integrate its hybrid powertrain technologies. This combination could offer a compelling value proposition, providing practical utility and fuel efficiency at a price point distinct from the larger Hilux. Obviously, the success of such a model would hinge on competitive pricing, functional design, and adherence to Toyota's high standards for quality and durability.
Digital artist Theottle has already transformed the 2026 Toyota RAV4 into a bakkie by extending its wheelbase and rear overhang to create bed space. He then removed the SUV's rear roof and cargo area, replacing it with a functional open bed. The front and mid-sections largely retain the RAV4's distinct new styling, directly converting the SUV's platform into a bakkie.
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