Latest news with #GTM
Business Wire
3 days ago
- Business
- Business Wire
Mural Survey: Despite Perceived Confidence in Go-To-Market Processes, 85% of Teams Report Regular Misalignment — Putting Outcomes and Revenue at Risk
SAN FRANCISCO--(BUSINESS WIRE)-- Mural, the leading visual collaboration platform, today announced the results of its 2025 Global Go-to-Market (GTM) Alignment Gap Index conducted in collaboration with market research firm The Martec Group. The global survey uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals. It also found that decision makers and individual contributors on those teams disagree on the root cause of misalignment. GTM teams are increasingly pressured to get products to market faster with less budget and resources. Mural's survey uncovered that 85% of them feel confident about how they collaborate to accomplish that, but the same number frequently find that they are working toward different goals and objectives. That misalignment results in frustrated staff, wasted investment, and revenue forfeited to competitors who get their products to market first. 'Across industries and geographies, we see organizations eager to transform, full of fresh ideas and a drive for change. Yet the true test lies in keeping teams unified throughout the transformation journey, especially during critical go-to-market motions,' said Leigh-Margaret Stull, CEO of Mural. 'As companies accelerate these initiatives and bring new products, AI transformations and processes to market, misalignment can undermine progress. Our latest research reveals where go-to-market efforts hit the most friction and provides useful strategies to help teams align, move forward together, and realize their transformation goals.' Mural's survey also revealed additional challenges and trends impacting how GTM teams work together: Collaboration breakdowns negatively impact revenue: 89% of respondents recognized direct revenue-related impacts including reduced customer retention, lower conversion rates, and slower time-to-market. 83% recognized indirect revenue-related impacts including siloed systems and processes, lower morale, increased frustration, and frequent 'fire drills.' Decision makers are more likely to see poor strategy as a leading cause: Decision makers are twice as likely (43%) to attribute misalignment to a lack of clear strategy and goals compared to individual contributors (22%). Decision makers are also more than twice as likely to attribute it to unclear deadlines and priorities (24% vs 10%). Sales and marketing teams share learning styles, yet still struggle to communicate: They're equally likely to learn best visually or through reading and writing (61%). However, they are also nearly equally likely to say that it is difficult to communicate clearly between teams (41% for sales, 43% for marketing). Even with endless software options, GTM teams still collaborate in spreadsheets: Despite massive software investments that should eliminate the need for spreadsheets, 87% of individual contributors use them to collaborate. The same percentage also experience misalignment often either weekly or monthly. "Our research shows it's not enough to just spend time meeting together,' said Christina Bottis, CMO of Mural. 'Teams must collaborate to reach alignment so they can drive faster GTM outcomes. That alignment requires intentional co-creation, well-defined methods, and the right platforms applied across the GTM team. Mural helps teams achieve this by creating the central source of truth from which decisions get buy-in and made." Over half of Fortune 100 companies use Mural to plan and execute on their GTM strategies. Sales, marketing, and R&D teams use its AI-powered workspace to increase efficiency, boost productivity, and improve revenue. View Mural's full 2025 Global Go-to-Market (GTM) Alignment Gap Index for additional survey insights and guidance on achieving GTM alignment. About Mural Mural is a leading visual collaboration platform for driving organizational transformation and accelerating go-to-market results. Powered by AI-enabled, interactive workspaces, Mural empowers businesses to reimagine processes, unlock new ideas, and achieve outcomes faster through proven methodologies and visual tools. Learn more at Survey Methodology This survey was conducted online within the U.S. and Europe by The Martec Group on behalf of Mural from March-April 2025. Participants included 350 global marketing, sales, and R&D professionals in multiple industries who work in organizations ranging from mid-sized businesses to enterprise companies. They were asked about their current GTM practices, collaboration tools, challenges faced, and perceived impacts of misalignment on business outcomes.
Yahoo
3 days ago
- Business
- Yahoo
Mural Survey: Despite Perceived Confidence in Go-To-Market Processes, 85% of Teams Report Regular Misalignment — Putting Outcomes and Revenue at Risk
New data from Mural reveals the challenges go-to-market teams face in meeting business objectives due to breakdowns in collaboration. SAN FRANCISCO, May 28, 2025--(BUSINESS WIRE)--Mural, the leading visual collaboration platform, today announced the results of its 2025 Global Go-to-Market (GTM) Alignment Gap Index conducted in collaboration with market research firm The Martec Group. The global survey uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals. It also found that decision makers and individual contributors on those teams disagree on the root cause of misalignment. GTM teams are increasingly pressured to get products to market faster with less budget and resources. Mural's survey uncovered that 85% of them feel confident about how they collaborate to accomplish that, but the same number frequently find that they are working toward different goals and objectives. That misalignment results in frustrated staff, wasted investment, and revenue forfeited to competitors who get their products to market first. "Across industries and geographies, we see organizations eager to transform, full of fresh ideas and a drive for change. Yet the true test lies in keeping teams unified throughout the transformation journey, especially during critical go-to-market motions," said Leigh-Margaret Stull, CEO of Mural. "As companies accelerate these initiatives and bring new products, AI transformations and processes to market, misalignment can undermine progress. Our latest research reveals where go-to-market efforts hit the most friction and provides useful strategies to help teams align, move forward together, and realize their transformation goals." Mural's survey also revealed additional challenges and trends impacting how GTM teams work together: Collaboration breakdowns negatively impact revenue: 89% of respondents recognized direct revenue-related impacts including reduced customer retention, lower conversion rates, and slower time-to-market. 83% recognized indirect revenue-related impacts including siloed systems and processes, lower morale, increased frustration, and frequent "fire drills." Decision makers are more likely to see poor strategy as a leading cause: Decision makers are twice as likely (43%) to attribute misalignment to a lack of clear strategy and goals compared to individual contributors (22%). Decision makers are also more than twice as likely to attribute it to unclear deadlines and priorities (24% vs 10%). Sales and marketing teams share learning styles, yet still struggle to communicate: They're equally likely to learn best visually or through reading and writing (61%). However, they are also nearly equally likely to say that it is difficult to communicate clearly between teams (41% for sales, 43% for marketing). Even with endless software options, GTM teams still collaborate in spreadsheets: Despite massive software investments that should eliminate the need for spreadsheets, 87% of individual contributors use them to collaborate. The same percentage also experience misalignment often either weekly or monthly. "Our research shows it's not enough to just spend time meeting together," said Christina Bottis, CMO of Mural. "Teams must collaborate to reach alignment so they can drive faster GTM outcomes. That alignment requires intentional co-creation, well-defined methods, and the right platforms applied across the GTM team. Mural helps teams achieve this by creating the central source of truth from which decisions get buy-in and made." Over half of Fortune 100 companies use Mural to plan and execute on their GTM strategies. Sales, marketing, and R&D teams use its AI-powered workspace to increase efficiency, boost productivity, and improve revenue. View Mural's full 2025 Global Go-to-Market (GTM) Alignment Gap Index for additional survey insights and guidance on achieving GTM alignment. About Mural Mural is a leading visual collaboration platform for driving organizational transformation and accelerating go-to-market results. Powered by AI-enabled, interactive workspaces, Mural empowers businesses to reimagine processes, unlock new ideas, and achieve outcomes faster through proven methodologies and visual tools. Learn more at Survey Methodology This survey was conducted online within the U.S. and Europe by The Martec Group on behalf of Mural from March-April 2025. Participants included 350 global marketing, sales, and R&D professionals in multiple industries who work in organizations ranging from mid-sized businesses to enterprise companies. They were asked about their current GTM practices, collaboration tools, challenges faced, and perceived impacts of misalignment on business outcomes. View source version on Contacts Media Contacts Bill Theis, btheis@ mural@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
4 days ago
- Business
- Business Wire
Cello and Lightspeed Announce the Winners of the GTM10 Awards — Honoring the World's Best GTM Leader in Software
SAN FRANCISCO--(BUSINESS WIRE)-- Cello and Lightspeed Venture Partners today proudly unveiled the 50 winners of the GTM10 Awards 2025, the first global program recognizing the best Go-To-Market (GTM) leaders across Marketing, Sales, Growth, Customer Success, and Partnerships in software. The winners were selected by an esteemed jury of GTM legends, including Kyle Poyar (Growth Unhinged and Operating Partner, Tremont), Mark Roberge (Founding CRO, HubSpot), and Heidrun Luyt (CGO, Qonto) - each bringing decades of experience in scaling high-growth software companies. 'The best GTM leaders today aren't just delivering results—they're building repeatable, scalable frameworks that others follow,' said Kyle Poyar, GTM10 jury member and operating partner at Tremont. 'This cohort represents the future of our craft.' Share After reviewing 806 nominations from 24 countries, the jury selected a diverse cohort of leaders redefining what it means to bring technology to market in 2025. Explore the full list of winners: The Five Functions Driving Modern GTM Each category had its competitive dynamics, with Marketing being the most contested. Below are some standout winners from all categories: Marketing: Ren Lee (SVP Marketing, Dataiku) transformed Dataiku's GTM strategy through demand generation-focused programs, from a high-converting Exec Connect series for senior leaders to a revamped webinar engine to engage business and builder personas alike. Her KPI-driven approach to pipeline and intent enablement set a new standard for enterprise marketing in the competitive AI space. Sales: Nick Feeney (VP Revenue, Loom) transformed Loom's enterprise motion by implementing a lean, AI-enabled sales model and a data-driven outbound engine. His focus on simplicity, automation, and high-talent density drove significant ARR growth and established a repeatable, scalable GTM framework. Growth: Alexander Berger (Chief of Staff, led a high-stakes company pivot, transforming StackBlitz into an AI-powered website builder that reached $20M ARR in just two months. His first-principles approach to GTM and unique 'Influencer Board of Advisors' concept helped scale the product into a category leader in the AI tools space, setting a new standard for capital-efficient growth in SaaS. Customer Success: Cait Keohane (Chief Customer Officer, Airtable), led a customer journey redesign to tackle experience fragmentation amid rapid growth. Anchored in data-driven feedback loops, her approach led to significant improvements in retention and satisfaction, raising the bar for scalable, customer-centric success in SaaS. Partnerships: Alexis Zhu (Head of Global Partnerships, Stripe) transformed how Stripe partners with major payment providers by launching a new distribution model that doubled merchant adoption. Her scalable framework, leveraging strategic alliances and cross-functional 'Tiger Teams,' is now a playbook for partnership-led growth in fintech. 'The best GTM leaders today aren't just delivering results—they're building repeatable, scalable frameworks that others follow,' said Kyle Poyar, GTM10 jury member and operating partner at Tremont. 'This cohort represents the future of our craft.' The Shared GTM Challenges of 2025 Across all categories, this year's nominees consistently tackled a shared set of challenges: Scaling with Constraints: Many operated with limited resources, yet delivered exceptional pipeline and revenue growth. Breaking Through Noise: Honorees redefined GTM storytelling to stand out in saturated markets. Driving Efficiency at Scale: From PLG to AI-driven enablement, leaders implemented systems that multiplied impact without bloated headcount. Orchestrating Global Expansion: Several winners unlocked new markets while maintaining operational precision and cultural relevance. Integrating AI and Automation: Nearly all winners innovated with AI, reimagining onboarding, lead scoring, and customer engagement in real-time. 'Being recognized by peers and industry leaders for the work my incredible team at Gusto delivered is truly an honor,' said Jason Ing, GTM10 award winner and CMO at (formerly CMO at Gusto). 'We started with a clear vision of what we wanted our customers to understand and feel — and we're proud of how powerfully it landed and the impact it had on the business. This award isn't just a milestone — it's a reflection of the high standards, creativity, and relentless effort required to win in today's GTM landscape.' The Selection Process Winners were chosen by a panel of world-class judges, including GTM veterans from HubSpot, Shopify, Asana, and Databricks, alongside investors from Sequoia, a16z, Balderton, and Lightspeed Venture Partners. Judges assessed candidates based on: Impact – tangible revenue growth or strategic outcomes Innovation – breakthroughs in motion, channel, or structure Visibility – community contribution and industry leadership Recognition and What Comes Next Winners received: Nasdaq Times Square recognition Featured profiles across industry media and Exclusive membership in the GTM10 Leaders Circle – a prestigious community of top Go-To-Market professional, including invitations to regular invite-only events happening globally About Cello Cello is the all-in-one referral platform that helps SaaS companies launch user and partner referral programs with no-code simplicity. Trusted by category leaders like Miro, Typeform, and VEED, Cello is redefining how viral growth scales in SaaS. Lightspeed Venture Partners is a global venture capital firm with $30B in AUM. It backs category-defining companies in enterprise, consumer, and fintech, such as Snap, Anthropic, and Rubrik.
Yahoo
22-05-2025
- Business
- Yahoo
GTM vs. ADSK: Which Stock Is the Better Value Option?
Investors interested in Internet - Software stocks are likely familiar with ZoomInfo (GTM) and Autodesk (ADSK). But which of these two companies is the best option for those looking for undervalued stocks? Let's take a closer look. Everyone has their own methods for finding great value opportunities, but our model includes pairing an impressive grade in the Value category of our Style Scores system with a strong Zacks Rank. The Zacks Rank is a proven strategy that targets companies with positive earnings estimate revision trends, while our Style Scores work to grade companies based on specific traits. Right now, ZoomInfo is sporting a Zacks Rank of #2 (Buy), while Autodesk has a Zacks Rank of #3 (Hold). Investors should feel comfortable knowing that GTM likely has seen a stronger improvement to its earnings outlook than ADSK has recently. But this is just one piece of the puzzle for value investors. Value investors are also interested in a number of tried-and-true valuation metrics that help show when a company is undervalued at its current share price levels. Our Value category highlights undervalued companies by looking at a variety of key metrics, including the popular P/E ratio, as well as the P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that have been used by value investors for years. GTM currently has a forward P/E ratio of 9.78, while ADSK has a forward P/E of 30.89. We also note that GTM has a PEG ratio of 1.10. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. ADSK currently has a PEG ratio of 2. Another notable valuation metric for GTM is its P/B ratio of 1.93. The P/B ratio pits a stock's market value against its book value, which is defined as total assets minus total liabilities. For comparison, ADSK has a P/B of 24.03. These metrics, and several others, help GTM earn a Value grade of B, while ADSK has been given a Value grade of F. GTM sticks out from ADSK in both our Zacks Rank and Style Scores models, so value investors will likely feel that GTM is the better option right now. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report ZoomInfo Technologies Inc. (GTM) : Free Stock Analysis Report Autodesk, Inc. (ADSK) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Sign in to access your portfolio
Channel Post MEA
21-05-2025
- Business
- Channel Post MEA
Riverbed Equips Channel Partners with AI-Ready Infrastructure and Agile Acceleration Solutions
Ghassan Abou Rjeily, senior manager for Channel Sales and alliances—GCC at Riverbed, and Shaik Asif, Regional Sales Director, Acceleration, EMEA & APJ at Riverbed, highlight how the company empowers channel partners with AI-ready infrastructure and advanced Acceleration solutions, boosting performance and scalability while offering flexible licensing and regional GTM support. How is Riverbed helping its channel partners adapt to the growing demand for AI-ready infrastructure, and how do the new Acceleration solutions contribute to this transformation? Ghassan Abou Rjeily: AI, at its core, is about data – and when it comes to data, quality and speed win. Our new Acceleration solutions are designed precisely to help our partners and their customers keep pace with the growing demand for AI-ready infrastructure. The goal isn't just to move data faster, but to capture and process it with greater fidelity, ensuring that vital information is not missed. The better the data, the better the output from AI models, leading to sharper decisions and improved business outcomes. Our partners recognise this. Many are actively evolving their own systems, from ERP to procurement, to incorporate AI and are taking these real-world experiences to their customers. They don't want to just pitch a product; they want to present a roadmap, a future-proof strategy, and they need infrastructure that will support that. Our newly launched Acceleration solutions support this ambition by ensuring that enterprise and AI applications – many of which are generating massive volumes of data across clouds, data centres and the edge – can operate with the performance, agility and resilience required. For partners, it's a way to stay relevant, add value, and build long-term trust with customers navigating the AI shift. In what ways do Riverbed's new Acceleration solutions enhance the ability of partners to deliver measurable value to enterprise customers, particularly in large-scale or complex environments? Shaik Asif: In the age of AI and hyperscale environments, network congestion is more than an inconvenience – it's a critical business risk. Poor data flow can bottleneck operations and undermine even the best AI strategies. This is where our Acceleration solutions come into play. These tools give partners the capability to build high-performance, scalable networks that support modern, data-intensive applications across increasingly complex IT environments. The portfolio is comprehensive – SteelHead for traditional optimisation, SteelHead Cloud for cloud-based workloads, SteelHead SaaS for application acceleration, and SteelHead Mobile for the remote workforce. In short, whatever the environment, Riverbed can support it. Crucially, these solutions are platform-agnostic. Whether it's satellite links in remote operations, MPLS in legacy environments, or connectivity between cloud and branch offices, our acceleration technologies fit. And with the newly announced Riverbed Flex, we've added a mobility licensing model that eliminates the need to purchase new licences when upgrading hardware. It's a cost-efficient, low-friction approach that empowers partners to better serve enterprise customers while deepening their presence in complex accounts. Can you elaborate on how Riverbed's Flex subscription model supports partners in building sustainable recurring revenue streams across hybrid deployment scenarios? Ghassan Abou Rjeily: Flexibility is no longer a nice-to-have – it's a strategic necessity. Riverbed Flex is built with that mindset, offering customers a highly adaptable subscription model that aligns perfectly with today's hybrid deployment strategies. The standout feature of Flex is its simplicity—it allows customers to transition licences between hardware, virtual, and cloud platforms. They can scale capacity up or down, upgrade devices without forfeiting licences, and pilot deployments without committing to massive upfront investments. This is especially relevant in the MEA region, where organisations typically take a more agile, self-directed approach to transformation – often without external consultants. Here, progress tends to be incremental. Flex supports that evolution, allowing partners to guide customers through gradual adoption and expansion, all while preserving investment value. For partners, this means more than just a one-off sale. It's an opportunity to build lasting relationships grounded in recurring revenue, mutual growth, and trusted advisory. The subscription model becomes a vehicle for long-term value creation. How does license portability across hardware, virtual, and cloud platforms impact partner flexibility and competitiveness in today's evolving IT landscape? Shaik Asif: License portability is often overlooked, yet it's one of the most powerful enablers of agility in today's hybrid world. With Riverbed Flex, partners are no longer tethered to a particular platform or forced into rigid procurement cycles. Instead, they can seamlessly shift workloads across environments—from physical infrastructure to the cloud—without incurring the overhead of new licences. This not only simplifies IT operations but also offers a clear competitive edge. It allows partners to respond faster, deliver more flexible solutions, and help their customers future-proof their infrastructure without locking them in. What unique opportunities do you see for Riverbed partners to drive growth in high-demand sectors such as AI, oil & gas, and financial services with your network performance and data synchronization solutions? Ghassan Abou Rjeily: Oil & Gas and financial services represent two ends of a very demanding spectrum, and Riverbed's Acceleration technology is uniquely positioned to serve both. In Oil & Gas, we often deal with bandwidth constraints due to remote or satellite-based connectivity. In finance, every millisecond of latency can translate into a significant monetary impact. What unites both is the need for fast, reliable, and optimised data delivery. Acceleration is fundamental in these cases – it allows organisations to operate effectively, even in challenging network environments. And if it works in such extremes, it's not difficult to see its relevance in the many industries that fall somewhere in between. For partners, that breadth of applicability translates to a major growth opportunity. Whether it's AI, energy, financial services, or any data-driven industry, the demand for performance at scale is only increasing, and at Riverbed, our solutions are purpose-built to meet these needs. What specific go-to-market (GTM) support and enablement resources are available for channel partners in the Middle East and Africa (MEA) region? Shaik Asif: Success in the MEA region requires local nuance as much as it does global scale. Our partner enablement strategy recognises and addresses this. We offer easy access to educational resources that enhance both technical expertise and commercial acumen. But we also go further. Our solutions are available on AWS and Azure marketplaces – which significantly speeds up procurement and simplifies deployment for both partners and customers. We also understand the value of localisation. For example, in regions like North Africa, where French is widely spoken, we're developing sales enablement content in French, leveraging our teams in France. Similarly, we're producing Arabic materials for our Middle Eastern partners. It's a targeted approach, grounded in understanding the real-world context our partners operate in. How is Riverbed incentivizing its channel ecosystem in MEA to accelerate deal velocity, improve sales performance, and deepen strategic customer relationships? Ghassan Abou Rjeily: We take a focused approach to partnership. Rather than spreading ourselves thin across a vast ecosystem, we're working closely with a select group of partners who are committed to going deep with our portfolio. To support this, we offer robust deal registration and protection. If a partner brings an opportunity to the table, they know their margin is safe. That clarity and assurance are critical in enabling partners to invest confidently in the sales cycle. Ultimately, our incentive strategy is designed to foster trust, encourage long-term collaboration, and help our partners not just win deals – but build enduring customer relationships based on strategic value. 0 0
