22-05-2025
Nike Makes Decision on Price of Popular Air Force 1
Nike is reportedly planning price increases on a number of products, but the Air Force 1 won't be one of them.
On Wednesday afternoon, CNBC's Gabrielle Fonrouge reported that Nike will raise prices on a "wide range of footwear, apparel and equipment" by June 1 and possibly as soon as this week.
The decision comes as the company braces for the potential effects of President Donald Trump's tariffs. However, some goods will be spared from the increases, including the Air Force 1.
The Air Force 1 debuted in 1982 and was worn on the court by NBA champion and Hall of Famer Moses Malone, among others. It was also the first basketball shoe from the company to incorporate Nike Air technology.
In the decades since, the Air Force 1 has left an indelible mark on sneaker culture and has morphed into an everyday staple. That second detail is reportedly the reason why the company won't be raising prices on the popular shoe, which currently retails at $115.
'It's a shoe that people in the workplace wear,' a source said to CNBC about the Air Force 1. 'It's comfortable, accessible.'
Other items that won't be see their price tag raised are children's products, as well as Jordan brand apparel and accessories. Jordan sneakers, however, will become more expensive.
Overall, Nike apparel and equipment will see hikes between $2 and $10, while footwear priced between $100 and $150 will undergo increases up to $5 and shoes that cost $150 or more will become up to $10 more expensive.
'We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,' Nike said in a statement provided to multiple outlets.
Nike's fiscal year closes May 31. According to Complex, customers will see prices go up in June, while the Swoosh's retail partners will see wholesale prices raised in July.
