Latest news with #GarlicButterLobsterRoll
Yahoo
10 hours ago
- Business
- Yahoo
Cousins Maine Lobster plans 100th location by end of 2025
Fast-casual US seafood brand Cousins Maine Lobster (CML) has announced significant growth as it aims to open its 100th location by the end of 2025. The brand, which recently celebrated its 13th anniversary and exceeded $1bn in systemwide sales, is expanding its national presence with new units and development agreements. CML's expansion strategy includes entering new markets and reinforcing its presence in established ones. The recent opening of its 85th unit in Grand Rapids in the US state of Michigan exemplifies this growth, as does its relaunch in Oklahoma City, with operators expanding across Oklahoma, Arkansas and Texas. New trucks in Central Illinois and added units in Pennsylvania and New York are indicative of the brand's momentum. The brand's growth is set to continue with upcoming launches in the cities of Milwaukee in Wisconsin and Minneapolis in Minnesota. The new locations, along with a food truck in Kalamazoo, Michigan, reflect the increasing demand for CML's premium, wild-caught Maine lobster. The brand's expansion is not limited to new units. Development agreements with franchisees in California and Wisconsin signal a commitment to long-term growth. Menu innovation remains a priority for CML, with the introduction of the Garlic Butter Lobster Roll and seasonal offerings such as Pink Lemonade Whoopie Pie. New menu items complement the brand's vision of offering seafood in a fast-casual setting. CML's growth has positioned it as one of the fastest-growing seafood concepts in the US. With plans to open 20 units in 2025, the brand is on track to reach its 100-unit goal. The company's expansion includes both company-led initiatives and partnerships with franchisees, who are integral to delivering quality and driving local marketing efforts. Franchisees are at the heart of CML's growth, with the average franchisee owning six units and driving an average unit volume (AUV) of $1.3m. The brand's business model, which allows for the launch of food trucks within three to six months, offers flexibility and low overheads for operators. CML is seeking new franchise partners, targeting markets with a demand for fast-casual seafood, including San Diego, Reno and Midwest locations. CML co-founder Sabin Lomac stated: "As we approach the 100-unit milestone, our mission remains the same – connecting people through memorable experiences and real Maine lobster." "We're focused on smart growth, innovative menu additions and franchisee support to ensure long-term success. We're proud of how far we've come, and we're thrilled by the opportunities that lie ahead as we look forward to the rest of the year." "Cousins Maine Lobster plans 100th location by end of 2025" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
10-03-2025
- Business
- Yahoo
Cousins Maine Lobster adds second food truck in northwest Pennsylvania
Cousins Maine Lobster, a US-based food truck and restaurant franchise, has expanded its presence in northwest Pennsylvania with the launch of its second truck. The move is a response to increasing demand in the region, particularly in the Pittsburgh area, where the brand has been operating for several years. The expansion is spearheaded by husband-and-wife team Savas and Victoria Alkoc, who aim to serve a broader community more frequently, from Erie to Centre County and Penn State. Cousins Maine Lobster can now engage with new neighbourhood hot spots, create local job opportunities and introduce their signature dishes to more seafood enthusiasts. Cousins Maine Lobster co-owner Savas stated: "We've built our business from the ground up, starting with one truck and expanding into multiple markets while staying true to our commitment to quality and service. "After receiving such a warm welcome in Pittsburgh, we knew this region was the perfect place to add another truck and continue growing with Cousins Maine Lobster. There's nothing quite like the experience of enjoying real Maine lobster, and we're excited to bring it to even more communities across northwest Pennsylvania and beyond." Since the introduction of the first food truck in 2017, the brand has grown to ten trucks across Pennsylvania, New Jersey, Delaware and Ohio, and a brick-and-mortar location in Asbury Park, New Jersey. The menu includes the fan favourites lobster rolls, bisque, New England clam chowder, tots [small deep-fried potato cylinders] and whoopie pies [mound-shaped pieces of cakes with filling in between]. Cousins Maine Lobster offers a gourmet fast-casual seafood experience through its food trucks, restaurants and Shore-to-Door service, which delivers sustainably sourced lobsters nationwide. The brand, founded in 2012, gained widespread attention after an appearance on the US TV show Shark Tank and a partnership with Barbara Corcoran. Cousins Maine Lobster is launching a new Garlic Butter Lobster Roll on 21 March 2025, adding a twist to their classic dish. In June 2024, veteran franchisees Yunus and Thameem Shahul took charge of Cousins Maine Lobster's expansion in South Florida, covering Miami, Fort Lauderdale and Florida Keys. "Cousins Maine Lobster adds second food truck in northwest Pennsylvania" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
