Latest news with #GavinFaull
Trade Arabia
14-04-2025
- Business
- Trade Arabia
Swiss-Belhotel enhances digital transformation
Swiss-Belhotel International (SBI) is set to redefine its digital landscape in 2025, marking it as the 'Year of Technological Enhancement.' With a focus on optimising direct bookings and enhancing guest engagement, the group is making significant investments in the latest digital solutions, including an advanced booking engine, a new brand website, introducing Customer Relationship Management (CRM) system, enhanced digital marketing tools, and the launch of a dedicated mobile app for its loyalty programme. As part of its broader strategic focus, Swiss-Belhotel International's technological transformation aligns with its robust expansion plans, including a series of upcoming acquisitions. These initiatives will strengthen SBI's position as a future-ready hospitality brand, enhancing both revenue and operational efficiency while delivering an improved guest experience worldwide Gavin Faull, Chairman and President of Swiss-Belhotel International, stated, 'The hospitality industry is evolving rapidly, with technology at the core of this transformation. At Swiss-Belhotel International, we are making significant investments in digital innovation to enhance efficiency, elevate guest engagement, and optimise direct revenue streams. These advancements will empower our hotels, improve operational performance, and reinforce our commitment to delivering exceptional guest experiences. Furthermore, this digital transformation will not only strengthen our direct booking channels but also support our ambitious expansion plans.' A key element of SBI's digital evolution is the introduction of a next-generation booking engine, designed to enhance user experience, boost conversion rates, and optimise revenue from direct bookings. The new system integrates advanced promotional tools, personalised booking boosters, and cross-selling capabilities across SBI properties. Additionally, it will drive incremental F&B revenue by offering seamless dining and room service integration. The upcoming brand website will provide a streamlined, content-rich interface with improved navigation and real-time engagement tools, ensuring guests have a superior booking experience. Complementing this is the introduction of an advanced CRM system, which will enable targeted guest communication, upselling opportunities, and personalized interactions via WhatsApp. The system will also support automated post-stay surveys, improving online reputation and guest satisfaction. The SBI Loyalty Programme mobile app will further enhance guest interaction, offering direct booking capabilities, exclusive partner promotions, online check-in, and in-app communication. This digital innovation will not only increase guest retention but also provide a convenient and personalised travel experience. Laurent Voivenel, Senior Vice President – Operations & Development, EMEAI; Senior Vice President – Group Human Resources & Talent Development at Swiss-Belhotel International, commented, 'The Middle East and Africa are among the fastest-growing markets for Swiss-Belhotel International. With our expanding portfolio, digital transformation is critical to delivering seamless experiences for our guests while optimising revenue for our properties. Our new technological tools will empower hotels with enhanced marketing capabilities, a stronger direct booking strategy, and improved loyalty engagement.' -TradeArabia News Service
Trade Arabia
18-03-2025
- Business
- Trade Arabia
Swiss-Belhotel International wins leading industry awards
These accolades highlight the group's unwavering commitment to Passion and Professionalism, ensuring that every aspect of its operations - from guest experiences to hotel management - reflects Swiss efficiency combined with Asian hospitality and warmth. Gavin Faull, Chairman and President of Swiss-Belhotel International, expressed his gratitude for the recognitions, stating: 'Receiving these distinguished awards is nothing short of extraordinary. We are incredibly proud of these achievements, which are a testament to the dedication, passion, and perseverance of our entire team. At Swiss-Belhotel International, we are deeply committed to delivering value to our owners while continuously investing in our most precious asset - our people. Our success is built on a foundation of operational excellence and exceptional guest experiences. These accolades reaffirm our strategy of sustainable growth and our ability to adapt to evolving market demands while maintaining the highest standards of hospitality. As we look ahead to 2025, we will continue to set new milestones - seizing new opportunities, enhancing our offerings, streamlining our operations, and further empowering our exceptional team.' Among the awards received by the group are the Legacy Family Business Award Asia Pacific at the Family Business Association Excellence Awards 2024 (May 2024) and the EY Entrepreneur of The Year 2024 New Zealand Family Business Award (November 2024), both recognising the contributions of Faull and the Faull Family in shaping a legacy of excellence in hospitality. Additionally, Swiss-Belhotel International was awarded Hotel & Resort Management of the Year at the Travel Trade Excellence Awards 2025 by Travel Daily Media (February 2025), further reinforcing its strong market position. The group's dedication to long-term partnerships and sustainability was acknowledged with The Most Excellence in Sustained Partnership Award at the GarudaMiles Loyalty Summit 2025 (February 2025) and the Excellence Award in the Sustainable Hospitality category from ESG Business Awards 2024 in Hong Kong (September 2024). -TradeArabia News Service
