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Gaurav Taneja's wife Ritu Rathee says she has quit social media, calls out ‘fake' world of influencers: ‘The burden became too much to handle'
Gaurav Taneja's wife Ritu Rathee says she has quit social media, calls out ‘fake' world of influencers: ‘The burden became too much to handle'

Indian Express

time19 hours ago

  • Entertainment
  • Indian Express

Gaurav Taneja's wife Ritu Rathee says she has quit social media, calls out ‘fake' world of influencers: ‘The burden became too much to handle'

Influencer couple Gaurav Taneja and Ritu Rathee, who have millions of followers on Instagram between the two of them, spoke about her decision to quit social media. She said that social media was never a priority for her, and that she doesn't miss it at all. She also doesn't mind losing out on potential brand deals, and said that she finds the world of influencers 'fake' and full of 'lies'. Gaurav, who's more popularly known as Flying Beast online, said that not every influencer is a cheat, and that some are actually honest. In his new vlog, he asked Ritu if she has actually quit social media or if she has taken a sabbatical. She said that she hasn't even opened her Instagram account in a year, and doesn't miss it at all. 'It's one thing that you're earning a living on social media, but if you look closely, your life won't be incomplete without it. I don't miss it at all.' Asked if she worries about the money she's losing out on, she said, 'Not at all.' Also read – Gayatri Sharma, aka Gayu's Kitchen, banned from making her viral videos by employer; fans rise up in support: 'The jealous ones…' Ritu had 1.5 million followers on Instagram when she quit. 'It wasn't a career for me. It was a hobby. Yes, at times I would do shoots and brand posts, but for me, that wasn't the priority.' When Gaurav asked if she'd ever return to social media, Ritu replied, 'No, why would I return to such a fake world, filled with lies? I'm not saying that you're a liar, but all of this just doesn't interest me anymore.' Ritu said that the 'burden' simply became too much to handle. A commercial pilot by profession, she said, 'Now, I live the way I want to for my children and for you.' Ritu's fans left supportive comments under the video. 'Ritu didi bhot zyada sensible or nek dil hai… aise bhot kam log hote hai jo aise level ki socialmedia reach hone ke baad bhi sab chor ke simple jiwan jiye.' Another person commented, 'After entering into spirituality there is a huge change in an individual.' A third person wrote, 'Let her live.' Around the time when Ritu took a backseat from social media, rumours of her and Gaurav going through a rough patch in their marriage also began doing the rounds online. A video showed Ritu at a godman's ashram, talking about being betrayed by her husband. She later put out a video in which she emotionally spoke about the speculation, but didn't confess or deny them. During this time, she had also stopped appearing in Gaurav's vlogs.

Gayatri Sharma, aka Gayu's Kitchen, banned from making her viral videos by employer; fans rise up in support: ‘The jealous ones…'
Gayatri Sharma, aka Gayu's Kitchen, banned from making her viral videos by employer; fans rise up in support: ‘The jealous ones…'

Indian Express

time21 hours ago

  • Entertainment
  • Indian Express

Gayatri Sharma, aka Gayu's Kitchen, banned from making her viral videos by employer; fans rise up in support: ‘The jealous ones…'

Gayatri Sharma, who gained popularity on social media through her viral short videos, opened up about why she deleted them from her channel. She said in a new video that her employer, an NGO whose canteen she operates, has barred her from shooting on the premises. Gayatri, who's social media handle is Gayu's Kitchen, would make videos about the meals she prepared for children at her NGO. The videos gained massive popularity, with the channel accumulating over 4 lakh subscribers. During this time, Gayatri's own story also became known; she was raised in a children's home herself, and struggled for years to make ends meet before becoming a social media personality. In her new video, she said that she had remained silent about her setbacks because she didn't want to dump her sadness onto others. 'I know you're upset with me for not telling you what happened. But I still have my job at the NGO, it's just that they don't want me to make my videos there anymore. Actually, these videos aren't my priorities. My job is my priority. What matters to me are my kids, and giving them good food. It's okay if I can't make my videos anymore. These children are everything to me,' she said. Also read – Gaurav Taneja, aka Flying Beast, analyses Delhi-Srinagar IndiGo incident; claims Pakistan would've allowed entry had pilots declared MAYDAY Gayatri said that she started making videos to put parents at ease about the food that their kids were being served. She said that her catchphrase, 'pyaare pyaare rice', has been eternalised because of the virality that her videos achieved. In the videos, Gayatri would show viewers the food that she had made for the kids at the NGO at various times of the day. The meals would typically include 'pyaare pyaare rice'. She concluded, 'As you know, I've seen so many ups and downs in my life. And I never give up. I've always been very strong. I used to enjoy making videos, but it's a part of life. You have no idea what you have done for me, what your love has done for me. You are priceless, my children are priceless. Keep smiling, I love you all.' Gayatri's fans voiced their disappointment, anger, and support in the comments section. 'Good people always suffer alot in life. But I strongly feel that Gayatri will fly like an eagle high. She is a warrior since childhood,' one person wrote. 'Her explanation shows the kind of person she is. Genuine, kind and grounded,' another person wrote. A third person commented, 'They stop you because they can't digest the fact that you are doing so well by doing just a simple thing in this platform and showing what kind of food a children studying there get in daily basis and you have correct point, the videos you made made will surely make parents relax that their children are eating healthy and good food. Sadly the jealous one couldn't see your progress.' In an interview with Urban Guide, Gayatri had shared some insights about her life. She said that she grew up in a children's facility, but had to move out and get a job after she turned 18. She worked for over a year as a security guard at a McDonald's outlet in Delhi, before getting the mess contract at an NGO.

Gayatri Sharma of ‘Gayu's Kitchen' deletes hostel mess videos; sparks concerns
Gayatri Sharma of ‘Gayu's Kitchen' deletes hostel mess videos; sparks concerns

Mint

time18-05-2025

  • Mint

Gayatri Sharma of ‘Gayu's Kitchen' deletes hostel mess videos; sparks concerns

Social media influencer Gayatri Sharma, known for her videos of food prepared at a hostel mess and her 'pyare pyare rice', has made her Instagram account private and deleted all hostel mess YouTube Shorts. Among her 250,000 Instagram followers, she is known as 'Gayu's Kitchen'. Her move to make her Instagram account private has sparked concerns among her fans and general netizens alike. Gayatri's last video, posted three days ago, before she made her Instagram account private was her normal routine of preparing food in the hostel mess. On YouTube channel, the food influencer boasts more than 422,000 subscribers. Her last video on YouTube was posted on April 27. Gayatri runs a food mess at an NGO in Delhi. She shares videos of the food prepared for the residents of the hostel. Her followers admire her unique way of sharing what she makes every day. One of her famous line from the videos is 'ye hain mere pyare pyare rice' (These are my lovely rice). She takes pride in her work, making the mess a model of cleanliness and hygiene. The home-style food prepared at the mess has garnered her a huge fan base. According to a report by Better India, Gayatri grew up an orphan in the SOS Children's Village in Haryana. Before becoming a food influencer, she had worked as a security guard and had stints as a clothing store and food joint worker, earning as little as ₹ 12 an hour. Nagpur police on Saturday registered an FIR against a Pune-based social media woman influencer for allegedly hurting religious sentiments of a community. The controversy broke out after several social workers and residents came across the video on a social media platform where the influencer allegedly made objectionable comments. The accused's identity or background has not benn disclosed by the police. The police are probing the matter further.

‘Pyare pyare rice' creator Gayu's Kitchen makes her Instagram private, deletes NGO mess YouTube Shorts
‘Pyare pyare rice' creator Gayu's Kitchen makes her Instagram private, deletes NGO mess YouTube Shorts

Hindustan Times

time18-05-2025

  • Entertainment
  • Hindustan Times

‘Pyare pyare rice' creator Gayu's Kitchen makes her Instagram private, deletes NGO mess YouTube Shorts

Social media influencer Gayatri Sharma also known as 'thegayukitchen', known for her videos of food she prepares in a hostel mess, has taken her Instagram account private. She has also deleted all hostel mess YouTube Shorts. The sudden move to make 'Gayu's Kitchen', with nearly 2,50,000 followers, private has sparked concern among her fans and general netizens alike. People on comment section of her remaining videos on YouTube are suspecting the move to be a result of a fallout between Sharma and the authorities in the hostel where she works. Hindustan Times could not independently verify the claims, neither has the hostel released any statement. Gayatri Sharma's last video before taking the Instagram page private was her normal routine of showing the food prepared in the mess she runs in her trademark style. It was posted three days ago at the time of filing this report. Gayatri Sharma's YouTube channel boasts 4,22,000-plus subscribers. The last video on her channel was uploaded on April 27. Gayatri Sharma is a social media influencer who runs a food mess in a hostel in Delhi. She posts videos of the food prepared for the residents, showing each main dish and the accompanying side dishes to her followers in her trademark style. Her followers have been loving her unique way of describing the food, like saying, 'ye hain mere pyare pyare rice. (These are my lovely rice). Sharma grew up an orphan in the SOS Children's Village in Haryana. She worked as a security guard and had stints as a clothing store and food joint worker, earning as little as ₹12 an hour, according to her interview with Better India. She then stumbled upon the role of a mess manager in an NGO, and that is where her viral journey started. Gayatri Sharma prides herself on the work, making the mess a model of cleanliness and hygiene. Her home-style food has garnered her a huge fan base.

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