Latest news with #Geisen
Yahoo
23-05-2025
- Business
- Yahoo
Unlock Latam 2025: Unlocking E-commerce Growth for U.S. Brands in Latin America
NEW YORK, May 23, 2025 (GLOBE NEWSWIRE) -- Last week, the second edition of took place at PayPal's NYC offices, bringing together top e-commerce figures from Mercado Libre, Sony, and GoPro. Amid global trade uncertainty, where tariffs remain top of mind for businesses considering expansion, these key players gathered to discuss cross-border opportunities, challenges, and alternative strategies for U.S. retailers to thrive in Latin America. Hosted by nocnoc and sponsored by PayPal Ventures and Zyla by Ant International, the event spotlighted innovation, market expansion, and the untapped potential of Latin America's digital economy. In the opening session, 'Inside LATAM – How Global Brands Navigate, Scale & Succeed', Armando Mola, President of South America at Sony, and Sergio Bruno, Senior Director of Sales & Marketing for the Americas at GoPro, moderated by Zia Daniell Wigder, CCO EMARKETER, shared insights into their cross-border strategies. Both executives emphasized how cross-border models accelerate market entry, allowing brands to test demand with lower upfront investment. 'Cross-border selling allows us to be agile—entering multiple markets quickly and adapting based on what the data tells us,' added Bruno. The value of a multichannel strategy was another focal point. 'We're active in over 15 marketplaces across the region,' said Mola. 'Even where there's a dominant player, we want to be everywhere—many consumers are loyal to specific platforms due to financial services or brand affinity.' To succeed across multiple marketplaces, Mola highlighted nocnoc as a key partner: 'nocnoc is a one-stop solution to reach a lot of Latin American markets and consumers easily. We recently started working with them and are impressed—it's much better than we expected.' The second session, 'Beyond Trade Tensions – LATAM E-commerce as a Gateway to Growth', featured David Geisen, SVP Marketplaces Hispanics at Mercado Libre, in conversation with Homan Milani, Managing Director at Bank of America. The session explored macro trends in the region, from rapid e-commerce growth to the impact of U.S. tariffs. 'Tariffs on Asian imports have accelerated Latin America's rise as a strategic market,' said Geisen. 'Brands are diversifying here because the region offers strong growth potential with fewer barriers.' He also noted how market dynamics vary significantly between countries: 'Last year, Argentina was going through a difficult time. Now that the market has stabilized, we saw a 52% increase in U.S. sales to Argentina just last quarter—a strong signal of the region's potential.' When discussing long-tail opportunities, Geisen emphasized how underserved many Latin American markets remain: 'The opportunity is huge. Fewer brands operate directly in these countries, which means a smaller assortment and less SKU variety for consumers. That makes it easier for new brands to break through and add value.' About Unlock Latam 2025 Unlock Latam is an exclusive annual event that brings together leaders from e-commerce, cross-border trade, global brands, and marketplaces to share strategies, success stories, and explore the future of digital commerce in Latin America. About nocnoc nocnoc is Latin America's leading cross-border e-commerce platform, connecting international sellers to over 650 million customers across more than 15 marketplaces. Founded in 2018, nocnoc provides end-to-end solutions, including marketplace integration, logistics, customs handling, and localized marketing, helping brands scale quickly and effectively in the region. For more information, visit mariacecilia@ 99 167
Yahoo
02-05-2025
- Business
- Yahoo
Izzy's restaurant to open sixth location in Monroe
May 2—Izzy's, the Cincinnati-based restaurant chain toting "World's Greatest Reubens," will open its sixth area location at the corner of Brooks Drive and State Route 63 in Monroe. John Geisen, Izzy's president and CEO, said next steps include proposing Izzy's site plan to the city of Monroe, which could be a four-to-six week review process. "Once we have a final plan on what the city of Monroe approves, then we'll start moving some dirt and putting the building up," Geisen said. If approved, Geisen said the location could be open in six months, around the end of 2025 or beginning of 2026. Geisen said the area was ideal for an Izzy's location because of the outlet mall, State Route 63 expansion and nearby big businesses like the Amazon Fulfillment Center, Traders World and Miami Valley Gaming. "There's a lot of growth," he said. He said the traffic cam in front of the proposed location sees about 30,000 cars per day. When Izzy's posted about the new location on Facebook, "a couple hundred thousand" people viewed the post. "People are excited," Geisen said. Izzy's serves the "World's Greatest Reubens" and other sandwiches, burgers, soups and massive potato pancakes. The restaurant will be about 1900 square feet and will include a drive-thru. Geisen said the build will align with Izzy's new restaurant "prototype," which was first put to use in Florence, Ky., three years ago, the last time a new Izzy's was opened. This new design includes a designated outdoor seating area, LED lighting and a large aluminum canopy. Other area locations are in downtown Cincinnati, Forest Park, Madisonville and Western Hills. Twenty-five jobs will be created. About 75% of the jobs will be full time, with 25% part time, and starting hourly rate will be $15. Rates will be based on food service experience. As for more locations, Geisen said they are focusing on getting Monroe open and "seeing what opportunities" present themselves.
