Latest news with #GenesisHypercar
The Drive
17-05-2025
- Automotive
- The Drive
Watch the Painstaking Process of Wrapping a Race Car
The latest car news, reviews, and features. Car wraps—and I mean really good ones—take time. Even when you have a slabby canvas like a Tesla Cybertruck or Volkswagen the application process might be easier, but not necessarily look good. And then you've got the high-aero curves and whatnot of a race car. Genesis released an ASMR video of the team wrapping the racing livery onto its Le Mans hypercar, and it's a fascinating behind-the-scenes watch. The roughly 15-minute video is an expedient look at the easy and not-so-easy parts of car wrapping. Depending on who you ask, wrapping a full vehicle takes anywhere from several hours to several days, though a consensus seems to be two to three days. But Genesis' brief window provides plenty of vinyl drama. The ordeal begins with tape. Just as you would tape off edges before painting a wall for guidance and protection, Genesis design boss Luc Donckerwolke is seen applying and readjusting tape strips on the cockpit glass. Because wraps are applied in sections, the pieces need to be perfect. Beverly Braga From the prep work of painstakingly cleaning every airflow vent of dust and laying out the pre-cut sections for visual confirmation to the application process of precision cutting, heating, stretching, and smoothing out the vinyl, it's all captured in detail. The Genesis Magma Racing GMR-001 Hypercar livery isn't one pre-printed sheet. It's actually multiple overlays for the team name lettering, the Korean-inspired characters, and the color gradients. The end result is satisfying, but the video also doesn't come close to showcasing how vibrant the GMR hypercar truly is. Thankfully, we only have to wait until next year to see the newest endurance racer on the grid. Beverly Braga has enjoyed an eventful career as a Swiss Army knife, having held roles as an after-school teacher, film critic, PR manager, transcriber, and video producer – to name a few. She is currently a communications consultant and freelance writer whose work has appeared in numerous outlets covering automotive, entertainment, lifestyle, and food & beverage. Beverly grew up in Hawaii but roots for Washington, D.C., sports teams.
Forbes
21-04-2025
- Automotive
- Forbes
Cars, Dining, Fashion Collabs: Genesis House Sets The Stage For Luxury
New York City's Genesis House The most exciting reveal at the New York Auto Show didn't happen at the Javits Center; it unfolded a mile south at Genesis House, the showroom, restaurant and event space in the city's Meatpacking District. There, in an expansive light-filled space paved with honeyed floors and accented by modern artwork, the Genesis team created the ultimate setting to reveal its latest innovation, the X Equator off-road SUV. Following the fanfare and snapping of cameras, the guests were guided down a flight of stairs and into a lower level theater where yet another reveal would take place. There, with more tightly curated lighting, screens and sound, a true theatrical experience took place: Amid a zooming swirl of speed and sound emerged the Genesis Hypercar and the debut of the Genesis Magma Racing team, a new world-class effort focused on competing at Le Mans. Just after the Hypercar took the stage but before media and fans came closer, Hyundai executives including global CEO José Muñoz, North American CEO Randy Parker, chief creative officer Luc Donckerwolke and vice president of design Sang Yup Lee took to the stage for a group photo to celebrate the announcement. The evening's showcase is just one raison d'être for Genesis House, the three-level showroom and 'embassy of Korean Culture,' said Rachel Espersen, executive director, brand experience at Genesis House. Drawing on an expression Donckerwolke is known for, 'design is brand and brand is design,' the mission of the venue is to embody the Genesis philosophy of creativity and hospitality in a single immersive space through events and collaborations. With this mission, Genesis House opened in New York just nearly four years ago. In the time since, Genesis House has become a go-to place in the fashionable Meatpacking District as well as a destination for immersion in modern Korean culture. Creative collaborations include those with production designer Ethan Tobman, floral designer Jeff Leatham and with the Council of Fashion Designers of America on a fashion incubator, the Genesis House AAPI Design + Innovation Grant. And, it's become known for as a culinary destination. Guests get a ringside seat to the Genesis House kitchen You'd be forgiven for darting into Genesis House and dashing right up the stairs to the second floor restaurant and tea house. The setting, notable for a traditional wood ceiling that mimics the rooflines of Korean villages built with age-old tongue and groove carpentry rather than hammer and nails, creates a space as quaint as it is chic. And it sets the stage for a culinary experience, with lunch and dinner offered as a tasting menu of traditional Korean dishes in a modern presentation, or an a la carte dinner menu featuring many of the same items on the tasting menu. To complement, Genesis House cellars a world-class wine lists and the most expansive list of Korean spirits in New York, 28 in all. The Genesis GV80 Coupé on display at Genesis House At the first floor entrance to Genesis House, guests are greeted by product specialists who are knowledgeable about the cars on display as well as the materials, design details and other factors that go into commissioning a Genesis vehicle. Armed with iPads and sample materials on display, buyers can see, touch and feel the variety of trim and color options available for any of the brand's models. Throughout the space guests will find the lineup of vehicles, from the GV60 electric SUV to the G80 luxury sedan to the GV80 Coupé, the brand's latest SUV. There, they can sit in the cars, try the technology and get a feel for the seats and upholstery, though test drives are not available; that requires a visit to a dealership, something product specialists can also help with. On some days, however, not all vehicles will be on display; guests may instead find concept cars or other displays that set the tone for the brand's design vision. And yet on other days, a collaborative exhibition may dominate the space, but the mission is always the same: to tell the Genesis story in a way that resonates among all the senses. The Genesis X Equator at its Genesis House Reveal Genesis could hardly have picked a better location for Genesis House, the only such space in the Genesis portfolio. Nestled between 14th Street and 10th Avenue, just West of the High Line and just south of Little Island Park, the venue's expansive windows offer a view of these iconic destinations. In warmer weather an outdoor terrace allows guests to bask in the sun and take in an even better view of the neighborhood. Genesis House is open to the public, offering lunch and dinner, as well as tea service, Tuesday through Sunday. Guests are invited to tour the first floor showroom, dine on the second floor or simply relax in the reading room. Special events, however, are by invitation (and may impact restaurant hours) and are quite the coveted ticket, even when its not leading the fervor of the auto show just down the street.
