3 days ago
Panos Melekkis leaves a lasting impression at Watch & Jewellery Middle East Show
The 55th edition of the Watch & Jewellery Middle East Show concluded on a high note, showcasing a dazzling spectrum of global design talent. Among the standout names was Panos Melekkis, whose debut of two distinctive jewellery collections captured attention for their artistry, emotional depth, and refined craftsmanship.
The acclaimed designer introduced the Geo Collection, inspired by architectural elegance and structural form. Characterised by clean lines and bold silhouettes, the pieces are a tribute to strength and simplicity — designed for those who appreciate precision and modernity. In contrast, the Candy Collection offered a burst of colour and playfulness. Featuring pastel tones and bold enamel detailing, the collection embraces femininity and joy, bringing a contemporary spirit to timeless luxury.
Both collections reflect Melekkis's design philosophy: jewellery should not only adorn, but also tell a story — one that carries emotional resonance and is crafted to endure across generations. Known for creating heirloom-quality pieces, his work speaks to clients who value not just aesthetics, but meaning, individuality, and legacy.
With an atelier based in Dubai Design District, the brand has quickly become part of the UAE's vibrant luxury ecosystem. The region's deep appreciation for craftsmanship, personalisation, and artistic authenticity makes it a natural home for Melekkis's creations. His participation in the Sharjah show served not only as a platform to unveil new work but also as a strategic moment to engage directly with collectors, industry professionals, and future collaborators.
While design trends influence colour palettes and materials, Melekkis remains committed to timeless expression over transient fashion. His collections bridge tradition with innovation, offering pieces that are both visually striking and rooted in artisanal integrity.
Beyond immediate sales, the show offered valuable long-term growth potential. According to industry observers, the fine jewellery market in the Gulf is shifting toward bespoke and emotionally driven purchases — particularly among younger buyers seeking uniqueness and authenticity. Melekkis's focus on storytelling, ethical production, and enduring design positions him strongly within this evolving landscape.
As the industry moves toward more personalised and purpose-led luxury, Panos Melekkis's work stands out for its ability to connect deeply with its wearers.
