05-05-2025
Wacoal expands India offering with launch of 'Cool Comfort' line
Japanese lingerie label Wacoal has expanded its product offering in India with the launch of the 'Cool Comfort' inner wear line for Spring/Summer 2025. The range, now available in stores and online, is designed to offer breathability and temperature regulation during warmer months.
The Cool Comfort line uses the brand's proprietary 'Cool Touch' fabric, which reflects body heat and enhances airflow to provide a cooling effect, Wacoal announced in a press release. According to Wacoal, the material can lower fabric temperature by two to three degrees, helping wearers stay comfortable in hot weather.
Available in pastel tones, the range includes perforated cups and rice-knit fabrics for improved ventilation. The collection comprises three bra styles with matching panties: 'Cool Comfort Padded Wired,' 'Cool Comfort Lacy Padded Non-Wired,' and 'Cool Comfort Padded Non-Wired.' Each style is constructed with broad, double-layered wings for support and comes in colourways such as Dusty Orchid, Ghost Grey, Dusty Blue, Pun Pink, and Montana Grape. Prices start at Rs 1,999.
Founded in Japan in 1946, Wacoal entered the Indian market in 2015. The brand operates 18 exclusive brand outlets and is present in over 40 large format stores and 80 multi-brand outlets across 20 cities. The label also retails through its website and major e-commerce platforms, positioning itself as a premium lingerie brand focused on comfort, fit, and style for Indian consumers.
